Sade Frame
Los Angeles, California, United States | Established. Jan 01, 2020
Music
Press
Footnote: Stage name is no longer SFX.
In February this year, emerging artist SFX (Sade Frame) won the JLSC “Love Song” weekly contest with her infectious banger, Dating Isn’t Fun. Since then, the 17 year old has been on a roll, signing with artist manager David Sonenberg and DAS Communications, and collaborating in the studio with hit writers Toby Gad, Rock Mafia, Rune Westberg, and Kevin Thrasher/Curtis Peoples.
“As soon as I heard it, I was excited about the song and immediately sent it to David and the team at DAS, who saw her potential as a songwriter and artist,” said Brian Rothschild, co-founder and executive director of the JLSC. Over the years, the JLSC has identified such stars as Meghan Trainor, Gaby Moreno, Elise Goldsberry and others.
Entry fees from the contest help to keep the non-profit John Lennon Educational Tour Bus recording studios on the road to provide music education and creative outlets for young people to express themselves, often tackling tough issues related to social justice, gun violence, and peace. - Music Connection
SAN DIEGO — Sade Frame has been through a lot more adversity than most people her age. But the 13-year-old has a special gift that’s helped her weather storm after storm that’s come her way.
The daughter of a Camp Pendleton Marine, Sade has lived in six states in her young life. She’s also seen her dad, Nathan, deployed three times as an Osprey pilot. But tougher than anything Sade and her family have faced: the loss of her sister, Kylie, who recently died from complications related to cerebral palsy. Sade says music has been her umbrella in a hail storm, helping her through every hurdle that comes her way.
Sade got the music bug at seven years old, and has been in 18 musicals in the years since. She’s learned to play the piano, guitar and violin, and she’s even taken pride in the challenge of learning new instruments most people have never even heard of, like the hammer dulcimer.
Sade was chosen by FOX 5 and the Armed Services YMCA San Diego to sing the National Anthem on the U.S.S. Midway ahead of the Big Bay Boom–giving her the chance to use her skills to represent her country, just like her dad does every day. - Fox 5 San Diego
Discography
Still working on that hot first release.
Photos
Bio
Sitting at a piano, Sāde Frame lives in the moment, wears her heart on her sleeve, shows her sense of humor, and tells her story.
Her personality gleams just as brightly as her musical acumen does. The Los Angeles-based singer, songwriter, and multi-instrumentalist opens up about Gen-Z relationships, childhood friendships, and lifelong dreams with both youthful candor and wisdom-beyond-her-years. She’s a lot like that one mysterious, quiet, quirky, and one-of-a-kind girl you knew back in high school who’s finally ready to tell her a story as a young woman! Leveraging impressive musicality and innate emotionality, she’s cataloging the 2020s coming-of-age experience as it happens in real-time.
Sāde (pronounced “say-d” like “shade” without the “h”) can’t help but be honest on a series of independent singles and more to come.
“Art gives you permission to be whoever you want to be,” she observes. “When I’m in the studio or performing on stage, I can be as loud, emotional, anxious, or dramatic as I want to be. You’re allowed to be completely authentic without being judged. I get to tell my story. I definitely found my calling.”
She recognized this calling during her childhood. With dad in the military, the family bounced around from state to state. During a stay in North Carolina, mom brought Sāde to a local musical theater production, sparking a lifelong passion for music. The budding talent went on to perform in dozens of theater productions, honing her voice and presence in the process. “I was addicted to the feeling of singing on stage,” she smiles.
At nine-years-old, she took vocal, piano, and guitar lessons. She also absorbed as much music as possible, listening to Adele, Florence + the Machine, Tate McRae, and more. At the onset of the Global Pandemic, her family relocated to a military base in Hawaii where she dove headfirst into songwriting. It offered the perfect outlet, and the songstress simply never stopped. “I think I wrote over 250 songs in 2020 alone,” she adds.
Sāde stirred up buzz with her debut “Let You Go,” attracting DAS Communications to her corner and building an enthusiastic following on social media. She remained prolific, unveiling “Highlight” [with Davis King] and writing nonstop. Moving to Los Angeles, she kept up the pace, serving up “Catch Me If You Can” [with Ryan Bieber] and “Heat” [with REVERSE, DeepMe, & Ubo]. Immersing herself in the craft, she played countless open mic events and even taught music for a day job. Along the way, she notably won the American Songwriter “Heat Toppers Song Contest Promotion” with “Dating Isn’t Fun,” while Music Connection and more featured her. She locked into a creative groove and carefully defined a signature style of her own.
“I like to incorporate live instruments into my sound,” she explains. “There’s a lot of acoustic guitar in my tracks. I don’t like to limit myself to one genre or sound. At any point in the future, I’ll keep exploring different vibes.”
Speaking of, Sāde introduces this chapter with the single “L.L.L.L.LOVE.” On the track, organic percussion rattles over a soft keyboard melody as stark emotion courses through her delivery. She leans into a jazz-y cadence with delicate touch of a lullaby, going on to proclaim, “I hate to be a disappointment, but I don’t just give myself to anyone.”
Band Members
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