Primo

VIDEO NEWS STORY AT LINK ABOVE. - The CW Austin

For those of us who didn’t live through the 80s, it was a pastel paradise. It was a burst of neon and leopard print, a decade of big hair and glam rock, a time when everything was rendered in tasteful pinks and blues. We don’t remember the rampant Reaganism, the cut-throat capitalism or the surge in unemployment. The 80s is taught to our generation through episodes of Glow and Stranger Things, through ironic H&M tees and snippets of songs sampled by Kanye West. Our 80s is vibrant and idyllic – all because we didn’t live through it.

Paying homage to the decade’s idealized legacy is Austin-based Primo, whose new track ‘To The Max!’ is an explosion of glittery 80s power pop.

‘To The Max!’ takes the ludicrous excess of the 80s and condenses it into four and a half minutes of stomping glam pop featuring big synths and, of course, a whining guitar solo. It’s a pastiche of the bombastic style that dominated the charts, reminiscent of Frankie Goes To Hollywood and Eurythmics, a high-tempo dance track that has you reaching for your sweatband and hot pants. But that’s not to say ‘To The Max!’ is a cheap imitation. Primo wears her influences on her sleeve, but the track is a tight pop song in its own right thanks to a snappy chorus and addictive dance beat.

The moniker of Texas-born Laura Lee Bishop, Primo is a project that pays homage to a decade that has been mythologised by those born after its end. Primo seizes the posthumously idealised aesthetic of the 80s and megasizes it, blowing it up and revelling in its excess. ‘To The Max!’ plays with the caricature the 80s has become, producing one hell of a catchy synth-pop tune in the process, making you nostalgic for a decade that barely even existed. - Hey Nineteen

We are pleased to introduce Primo, an otherworldly enchantress debuting a staggering new single for audiences to embrace. “Give it Back,” from her debut EP, “To the Max!”, takes us on an ethereal exploration of the mysteries of a new relationship. This young talent’s irresistible vocals and heartbreaking lyricism examine a courtship’s complexities as she attempts to find answers to the unspoken questions so often induced by love. Who was she before chaos arrived? If she gives her love, will he give it back? An honest declaration of sacrifice, she presents her heart as an offering, and in giving up this piece of her self, she finds freedom; in letting go, she finds independence and autonomy. Soaring gallantly through the celestial unknown, this musician captivates with each turn, producing powerful music in an approachable context.

BIO:
Electronic pop artist, Primo, finally delivers her debut EP, “To the Max!.” This totally radical collection of songs tells the tale of an intergalactic assassin from the future, sent across space and time to planet Earth, year 1987, for a hit job. A stone cold killer with a heart of ice, Primo prepares for business as usual, but is thrown for a loop when she accidentally falls in love with the man she’s been sent to kill.

With songs like “Motorcycle in the Milky Way,” an upbeat homage to interplanetary tourism, “Sex Dreams,” a velvety erotic fantasy, and “Showdown City,” a dramatic denouement of epic proportions, “To the Max!” is guaranteed to make you feel like you’re living in 1987… if 1987 was a dangerously sexy, post-apocalyptic wasteland complete with kick-ass parties, flying motorcycles, and lots of glitter. The wings of this rainbow Pegasus are Primo’s signature powerhouse vocals. She sings with urgency, from the gut, hitting notes so high you’ll wonder if she’s hiding a soprano sax in her throat. Produced and recorded by Primo herself, To the Max! delivers the punch music fans of all genres have been oh so eagerly anticipating.

https://soundcloud.com/thebandprimo
https://www.facebook.com/PrimoTheBand/
https://twitter.com/thebandprimo
https://www.instagram.com/primotheband/ - EDMBoutique

TRANSLATED FROM GERMAN:

On 13 January 2017, Primo's first synthwave EP, "To the Max!" will be released. She's from Austin, Texas and describes herself as follows: "I'm an intergalactic assassin from the future sent to planet earth, year 1987, for a hit job, but fall in love instead." Well, that arouses interest, of course, so I've listened to a few tracks.

The retro factor is quite high. The synthesizer uses 80s modern sounds, but Primo's singing reminded me more of a Pop-Opera, at least for the first track "1987." At Track 2, "Sex Dreams", a little more retro feeling came up. Above all, the refrain creates this lovely 80s feeling, which we are leaving for Synthwave fans.

In terms of style, "To the Max!" Is actually integrated into the pop-romantic track, or synth-pop. This almost 100% pop breaks only the title track "To the Max!" with his absolutely crazy (but short) solo.

My first impression: Good. Not perfect, but good. Synthie-Pop fans should get their money's worth here. Primo honors the old school of the Chartstürmer, and so I'm also excited about the upcoming album.

Http://www.primotheband.com/ - TL 80s Synthwave

New on the scene, Primo is the alter-ego of Austin-based musician, Laura Lee Bishop. With songs like “Motorcycle in the Milky Way,” an upbeat homage to interplanetary tourism, “Sex Dreams,” a velvety erotic fantasy, and “Showdown City,” a dramatic face-off of epic proportions, Primo is guaranteed to make you feel like you’re living in 1987... if 1987 was a dangerously sexy, post-apocalyptic wasteland complete with kickass parties, flying motorcycles, and lots of glitter. The wings of this retro rainbow Pegasus are Primo’s signature powerhouse vocals. She sings with urgency, from the gut, hitting notes so high you’ll wonder if she’s hiding a soprano sax in her throat. With each and every song written, produced, and recorded by Primo herself, this rock-n-roll assassin delivers the punch music fans of all genres have been oh-so-eagerly anticipating. - SXSW

Hold on to your sweatband and hot pants, ’cause her latest glittery power synth-pop will take your glorious 80s nostalgia To The Max!.. - The Dutch Guy

This new electronic/pop band will give you good vibes all day – Check out Primo and their song ‘Give It Back’ - + Music

New band with a new sound – Check out Primo and their electronic track ‘Give It Back’ - Dat's Fuego

We’re getting dope vibes from new band Primo – Check out ‘Give It Back’ - Your Daily Dope

Chill, sit back and relax to this dope track ‘Give It Back’ by Primo - Out Tha Bando

New electronic/pop band Primo has a dope sound, listen to their track ‘Give It Back’ - Commotion Magazine