The Bougies
Honolulu, Hawaii, United States | Established. Jan 01, 2011 | SELF
Music
Press
"The Bougies have garnered comparisons to the likes of The Strokes and The Pixies, with some songs leaning more toward catchy pop beats, and others grittier and grungier."
"As Jordan, who’s also lead vocalist, explains of their work: 'We just fake everything and keep smiling.' 'You know, fake it till you make it,' Kelly adds. ...it’s clear they’ve entered the “make it” portion. The band now has two EPs under its belt, along with a string of gigs around town, including as the opening act for Echosmith at The Republik last year. And in August, they went on their first tour, playing at venues up and down the West Coast."
"They didn’t have any industry contacts up there, but still they managed to land gigs. 'We did it from scratch,' Kelly says. 'It was like, we are just going to do it.' And maybe that is the real takeaway of the band’s off-the-cuff origins: It’s not that they’ve been faking it this whole time — it’s more that their origin story is indicative of the type of DIY effort that is embedded into the ethos of the band. If they don’t know how to do something, they’ll figure it out and they’ll find a way to make it happen."
"...as soon as they went on, people weaved their way up to the front, dancing — and singing along. The fact that people know their lyrics is something that still surprises Jordan..."
"...they have built up their fanbase, they have had people tell them how much they love a certain song, or how great a performance was. The band has come to realize that people truly love their music." - Christina O'Connor
"To go to a show featuring The Bougies is like taking a walk through the band’s history — at least in terms of the people who turn up to see them. When I went to their show last weekend at Downbeat, I met a man who has been following the band from its earliest days and recorded a few tracks for them, and a girl who says she’s their biggest fan and spent most of their set dancing in the front."
"The band certainly has a following — a fact that no one seems to be more surprised about than the band members themselves."
"'(We) started from the lowest expectations — we had no expectations,' Kelly says.They attribute their success to luck, and often joke that they’re still faking it. But I think it’s pretty brave. In just a few years’ time, they’ve gone from not knowing how to play their instruments to polished musicians with a lot of accomplishments as a band." - Christina O'Connor
Sonically, the band ranges from low-key crooning to heavier, seemingly angry sounds. Their debut album is a scattershot of emotions and keeps you on your toes, a non-uniform approach to their discography.
“There’s mixed feeling on that, but for us we’re super cool with it, being a band with random faces” said Jordan. “We try not to stay so formulated, because sometimes when you’re listening to other bands and their albums, their first songs sounds like their last song.” - Kevin Allen
With its dreamy, pop-punk sound and lyrics that stick to first kisses or break-ups, The Bougies evokes equal parts Best Coast and the Strokes. - Harrison Patino
The first thing that comes through The Bougies is their energy. There is something of The Pixies and punk in them - their more uptempo songs have an urgent quality - a call to the moshpit. At the same time, there's a light touch, as if The Smiths were whispering in their ears as they crafted their melody. - Mickey Weems
...there’s an undertone of 1990s indie rock that shines through – a rarity for tracks produced in Hawaii. The shadow of The Strokes and Pixies bolster the tracks from the fuzzy corners of each song.
Jordan Bongolan’s voice has just enough croon and just enough gruff edge to be engaging, and his pitch and delivery are on point.
These kids know how to put together a tune and a solo. It’s the type of songwriting that has potential in the larger marketplace. Touring would be a good idea for this crew. - Erin Smith
Indie garage pop band, The Bougies are no strangers to the local music scene in O’ahu. Since siblings Kelly and Jordan founded their band in 2011, they have been playing shows all over town and have gained quite a following. The Bougies consist of Jordan on vocals and guitar, Joy on bass, and Kelly on drums. They just finished recording their second EP, which will be released this July.
The Bougies have a very distinct and “lo-fi” sound that sets them apart from other local bands. Jordan’s raspy and melodic vocals are very unique and reminiscent of The Strokes or The Smashing Pumpkins. Undoubtedly, a common theme in their music is romance and girls. The Bougies’ songs are very catchy and tend to get stuck in your head for days.
On and off the stage, The Bougies are a tight-knit group of friends that are really fun to be around. Jordan’s awkward stage banter is both charming and endearing, especially when he gets strange looks from his older sister Kelly and also from Joy. All joking aside, The Bougies unarguably have the best hair in the Hawaii music scene. It’s hard to miss bassist Joy’s bright pink hair, who not coincidentally, does the band’s hair. - Vina Ibay
"If The Smashing Pumpkins, Pixies, and The Strokes climbed on a Vespa and crashed into the gardens of Villandry, The Bougies would walk out, prep and clean. Jordan Bongolan's gritty lock-jawed delivery keeps their lyrics, written by him and sister Kelly, from being too saccharine. - James Cave
"The siblings' and bandmates' amazing chemistry is obvious in both their cooperative songwriting process and their performances." - Joanna Yasui
“Don’t blame me, you’re the one who wanted change / You can talk to me when you’re in your lonely place,” Jordan Bongolan croons, deep tone with a sandpaper edge on “Not the Same.” It’s the opening track on The Bougies’ new EP Talk to You and, much like its predecessors, serves up a groove-heavy slice of unapologetic garage pop; the tropical riffs and candid lyricism don’t hurt, either. - Natalie Hoy
The Bougies may be nodding to the well-to-do with the band name, but Oahu’s fave fuzz-rock band has always kept it real with its lo-fi sound, earning comparisons to the Strokes, Smashing Pumpkins and Pixies in the process.
The EP kicks off with the fuzzy guitar and signature croon of Jordan Bongolan on the song “Not the Same.” What starts as a slow dirge quickly launches into a grungy pop anthem of indie rock, with all the right chord changes and drumbeat flips to keep you engaged and on the hook. The guitar chords change from the first chorus to the second, creating a dark current illustrating the song’s heartbreak.
Maybe it’s the sibling connection, but there’s a natural cohesion to the music that has persisted from the debut EP through to “Talk to You.” - Elizabeth Kieszkowksi
Discography
Talk to You. Released: 2016. Format: CD, digitally. Recorded and mixed by Joey Green at Chinatown Music Studios in Honolulu, HI. Vocal tracking by Lock Lynch. Mastered by Patrick Haight of Spot-On Sound in Palm Springs, CA.
The Bougies. Released: 2015. Format: CD, digitally. Recorded and mixed by Gotaro Oshitari at Lana Lane Studios in Honolulu, HI.
Photos
Bio
Hawaii-based indie grunge pop band, The Bougies, has been described as, "If The Smashing Pumpkins, Pixies, and The Strokes climbed on a Vespa and crashed into the gardens of Villandry, The Bougies would walk out, prep and clean. Jordan Bongolan's gritty lock-jawed delivery keeps their lyrics, written by him and sister Kelly, from being too saccharine.”
Looking back on the Casio keyboard and the electronic drum kit that their mother gave them for Christmas several years ago — the type of instruments that are popular for young kids — brother and sister Jordan and Kelly Bongolan admit they thought the gifts were a little silly. “We’re adults, we’re not 5,” Kelly recalls with a laugh. But they played around with the gifts anyway. Eventually that led them to starting The Bougies despite the fact that neither of them even knew how to play their instruments — Jordan on guitar and Kelly on drums — at the time.
While that was all several years ago and the band has grown — they’ve since enlisted Joy Furushima (who also didn’t know how to play initially) on bass and Josh Gonzalez on lead guitar (Gonzalez is now based in California; Evan Suhayda fills in as lead guitarist for local gigs) — it’s that unusual origin that perhaps has defined the way the band views itself.
The Bougies’ music fall in between the rock and pop spectrum. They have a very distinct and lo-fi sound that sets them apart from other Hawaii acts. Jordan’s raspy and melodic vocals are emotionally powerful and reminiscent of Billy Corgan from The Smashing Pumpkins: “His voice has just enough croon and gruff edge to be engaging, and his pitch and delivery are on point.”
“(Our lyrics) are always about people that we have loved, or wanted to love, or been hurt by,” Jordan says. That type of fodder makes for emotionally charged, honest songs. Fan favorite Fancy B, for instance, details a summer fling Kelly had. “I don’t know why I always gravitate toward writing about heartbreak and love,” Kelly says. “I guess that is what affects me most in my life — I have had crazy relationships and ups and downs. And it is relatable, too. “I have so much feeling and emotion … and I just need to let it out,” she continues. “I am not much of a vocal person — that is my one downfall in relationships — so I think instead of being vocal, I tend to write.”
Erin Smith, music columnist for The Honolulu Advertiser, described their songs as "effortlessly authentic…there’s an undertone of 1990s indie rock that shines through – a rarity for tracks produced in Hawaii. The shadow of The Strokes and Pixies bolster the tracks from the fuzzy corners of each song. These kids know how to put together a tune and a solo. It’s the type of songwriting that has potential in the larger marketplace.” Mickey Weems of Expression Magazine says, “The first thing that comes through The Bougies is their energy. There is something of The Pixies and punk in them - their more up-tempo songs have an urgent quality - a call to the mosh pit. At the same time, there's a light touch, as if The Smiths were whispering in their ears as they crafted their melody.”
Joann Yasui of the local organization, Art and Flea, observes, "The siblings' and bandmates' amazing chemistry is obvious in both their cooperative songwriting process and their performances." Vina Ibay, also from A+F, agrees, “On and off the stage, The Bougies are a tight-knit group of friends that are really fun to be around. Jordan’s awkward stage banter is both charming and endearing, especially when he gets humorously odd looks from Kelly and Joy.”
No strangers to the Honolulu indie music scene, The Bougies have performed in many popular venues including The Republik, NextDoor, Downbeat Lounge, and Hawaiian Brian’s, to name a few. They have received support from organizations like concert promoter, BAMP Project, the local college radio station, KTUH, where they've played live on-air sets, Honolulu Museum of Art, Star 101.9's Unsigned Hawaii and Alt 105.9, where their songs get regular airplay. Their most notable accomplishments have been opening for world-renowned artists such as Adam Ant in 2013 and Echosmith in 2015, and performing at Urban Outfitters Hawaii's one year anniversary party.
2016 has been a busy year for The Bougies, as they released their music video short film in May for their songs, "Fancy B", "Society So Sore", and "June". In August they released their second EP, Talk to You, as well as their "Red Yellow Blue" music video, directed by world renowned cinematographer, Mason Rose. They then went on a 9 show west coast tour, playing in Seattle, Portland, San Francisco, Los Angeles, and San Diego.
The Bougies are now back to writing new material and have landed a regular monthly gig at popular local music venue, Hawaiian Brian's.
Band Members
Links