Sadiiya Rock

"Fashion and Music Collide During BK Fashion Weekend" Brooklyn's own
Sadiiya Rock to Perform
Sadiiya Rock set to close out Brooklyn Fashion Weekend's Fifth Season
New York, NY (Billboard Publicity Wire) March 23, 2008 -- Brooklyn Fashion Week{end} is back again for its
fifth season to present "Brooklyn Underground Fashion Rocks!" an exciting weekend of underground, emerging
fashion designers from the stylish Williamsburg neighborhood of Brooklyn on March 21 - 23, 2008. This
powerful three-day mix will attract trendsetters and Manhattanites in honor of their energetic runway shows
including cutting edge artwork from local graffiti and pop artists from Sound of Art (www.soundofart.com), and
live performances by emerging indie-musicians. All events will take place at the new Northside Piers, first of
three gloriously appointed condominiums anchored on Williamsburg's revitalized waterfront in Brooklyn (4 North
5th Street at Kent Avenue; www.northsidepiers.com).
Sadiiya Rock (www.myspace.com/sadiiyarock) will take the stage on Sunday March 23rd at 5pm. The Brooklyn
Native will perform her new debut hit single "Ooh La La." The music video will be shot in Brooklyn in April.
Issy Sanchez of Elite Music Group is handling radio promotion. This is Rock's second time performing for the
event. When asked to perform Sadiiya responded, "There is no denying the marriage between music and fashion.
Brooklyn is on the threshold of becoming the next Mecca for Fashion and Music. JayZ and Lil' Kim have been
pioneers at merging the two genres...and I'm honored to be in good company."
BK Fashion Week{end}, is the primary platform of the non-profit Brooklyn Style Foundation, and since its 2004
debut, the foundation has established a leadership role in the marketing and overall guidance of emerging fashion
talent. This season's event is no exception. The Fall 2008 Collections will feature some of the strongest talent ever
to grace the BK Fashion Week{end} runway, with bold new designers whose collections are set to impact this
season.
The fifth BK Fashion Week{end} will kick off Friday March 21st, 2008 with an "International Designers Night"
theme. Doors open at 5pm with a LIVE performance by the jazzy-soul inspired Rozz Nash Band, followed by a
VIP cocktail open bar from 6pm-7pm. Afterwards, designer Denis Michel will jump-start the fashion filled
weekend by debuting his French inspired collection, followed by Ghana-native designer, Nana Boateng (
www.akuaadoma.com) and his slick textile men's wear. Romania's most sought after designer, Catalin Botezatu (
www.catalinbotezatu.ro) will close out the show, leading into an 8pm VIP after-party at the Northside Pier.
Night two, Saturday, March 22nd, 2008, will start at 6pm with a VIP champagne hour with live music by
Simplicity Band (www.myspace.com/simplicityband.com), an alternative indie group based out of Detroit, MI.
The shows on Saturday begin at 7pm and include: Joan Vaccianna's (www.vaccianna.com) with her New York
City inspired women's collection, Fuseik, Catou (www.catouwear.com), Miss Bruno (www.missbruno.com),
Color Heritage (www.colorheritage.com), and ending with Keneea Linton.
Night three, Sunday, March 23rd, 2008 marks the closing of BK Fashion Week{end}, Neferetri and the Band
will open the night with live music at 4pm, followed with a VIP wine reception from 5pm-6pm and featured
performer Sadiiya Rock (www.myspace.com/sadiiyarock) (fusion of Hip/Hop-R&B, pop, and soul). The fashion
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shows will begin at 6pm with the collection of Duroseau Couture, whose designs are said to have a style
reminiscent of classic red carpet fashion. Following with an impressive list of designers including: Riddim Driven
(www.riddimdriven.com), New York Design Room (www.nydesignroom.com), Paul Arrington Denim Studio,
and Nico & Adrian (www.nicoandadrian.com).
BK Fashion Week{end}, is invitation-only to press, buyers, VIPs and fashion retail executives. For all press
inquires please contact Anne Watkins at anne@grubmanpr.com or Erika Shantz at erika@grubmanpr.com
Press Contact Information:
Anne Watkins | Lizzie Grubman PR 212.966.5000 x123 anne@grubmanpr.com
Sadiiya Rock contact info: Charlie Jones, Urban Melodic Entertainment (646) 784-4068,
charliejones@urbanmelodic.com
ABOUT NORTHSIDE PIERS
Northside Piers is a cutting-edge mixed-use development, which includes luxury condominiums, townhomes,
retail, on-site parking, and a public waterfront esplanade and 400-foot-long pier. Williamsburg's waterfront - for
decades Domino Sugar's manufacturing base - was rezoned for residential and mixed-use development in 2005.
One Northside Piers is the first luxury tower to be built on the Williamsburg waterfront and is on the forefront of
the neighborhood's westward expansion to the shores of the East River. The 29-story glass building boasts
unmatched city and river views and offers discerning buye - Billboard PR Web

New Single From Breakout Artist Sadiiya Rock To Be Launched On BET's 106
& Park
Performance of "Lovalicious" on June 17th's "Wild-Out Wednesday" segment
(PRWEB) June 16, 2009 -- Weekly television has become a major avenue for musical artists to break out of the
pack. Along with American Idol and America's Got Talent, Black Entertainment Television's (BET) influential
show 106 & Park provides a springboard for the next "it" artist and measuring the pulse of the streets. The latest
singer to use the weekly television platform to launch a promising new career is singer Sadiiya Rock.
106 & Park is BET's most popular show and #1 music video show among urban households. Wild-Out
Wednesday" (WOW), one of the most popular themes, provides the ideal outlet for an emerging urban artist.
WOW will feature Rock's performance of her sexy high-energy new single, "Lovalicious," on Wednesday, June
17th at 6PM Eastern Time. "Lovalicious" is sure to please Sadiiya's core demographic, delight mix show DJ's and
bang at the clubs.
In the last year, Rock has started making her mark as a new, organic presence in urban/pop music. She
performed on New York's Hot 97's Blaze the Stage in December 2008 and has had gigs at prominent New York
spots like The Village Underground and Joe's Pub. Seasoned pros in the music business have been attracted by
her talent. Sadiiya is currently gearing up for a summer/fall 2009 promotional tour.
Sadiiya is forging her own path by releasing two debut singles simultaneously - the urban "Lovalicious", and a
pop single, "Flatline." "Lovalicious," co-written by Rock, was produced by New Orleans' Blair Lavigne and
co-produced by Charlie (C.J.) Jones. "Flatline," also co-written by Rock, was produced by noted German
producer Marcus Brosch. Brosch's credits range from Popstar (the German version of American Idol) artists
Monrose, to remixes for Lionel Ritchie, Brandy, Enrique Inglesias and Phil Collins. Sadiiya's forthcoming debut
album features a reinterpretation of Phil Collin's "In the Air Tonight," further evidence of how Rock's artistic
vision pushes beyond the traditional confines of R&B.
"Lovalicious" and "Flatline" can be previewed at www.sadiiyarock.com and are available on digital outlets,
including amazon.com and iTunes.
The 22-year old Brooklynite's rejection to be pigeonholed into a particular genre stems from her emphasis on
good songwriting. As Sadiiya puts it, "For me it's about the song… the melody. Yes, I love to dance, but I also
love to tell stories. Good songs are critical to the direction I want to go. I am always aware of the balance
between being true to my urban fan base yet reaching for a broader scope creatively."
For the past two years, Urban Melodic Entertainment, a production company started by Emmy Award-winning
mixer Charlie (C.J.) Jones, has nurtured Rock's development. Jones says, "Sadiiya has paid her dues and her time
has come. In addition to the obvious - her stunning voice - her music has evolved into an urban-fused soundscape
with international appeal."
About The Artist: Sadiiya Rock Bio
(Noun) Sah-d-yah: whimsical, talented and young spirited; one who loves expressing themselves through song.
The musical journey has been a coming of age process for this 22-year-old Brooklynite. She began cultivating
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her voice at an early age with vocal coaching from "Uncle Ray" (Raymond Rock), a member of the 1970/80's
band, The Crown Heights Affair. Talent runs in the Rock family, from her cousin's, comedian/actor Chris Rock to
comedian Tony Rock. Sadiiya is applying the family work ethic to her own career.
Sadiiya has trained with Grammy Award-winning veteran vocal coach Gwen Conley and teamed with
choreographer Violet Galagarza (KR3T's, Broadway Dance). She attended the famed Tada, a theatrical youth
ensemble in New York, as well as acting workshops with the late Maria Greco. Her innate sense of fashion design
landed her an internship with BET's Wardrobe Department, where she met C.J. Jones. While at BET, Sadiiya had
a courtside view to artists on the rise; from Alicia Keys and Keyshia Cole to Mario and Lloyd. And she was
taking notes.
Sadiiya's unique soundscape reflects her wide-ranging influences, from Aretha Franklin to Gwen Stefani; from
Earth, Wind & Fire to Guns N' Roses. From Burt Bacharach to Ne-yo. Her songwriting is central to her message:
"At a time when there is so much fear in the world, I want people to feel they can be fearless through my music."
About Urban Melodic Entertainment
Urban Melodic Entertainment was founded in 2007 by Emmy Award-winning mixer Charlie (C.J.) Jones. Jones
is best known for his work on The Chris Rock Show, Guiding Light, BET's 106 & Park and Showtime at The
Apollo." Other work includes Spectacle: Elvis Costello with…, Live at Gotham, and Jamie Foxx's Laffapalooza!
C.J. has also toured with Earth, Wind & Fire and Sheila E. He won his - PR WEB

2008 Emmy Award-Winning Mixer Creates New Business Model for Breaking
New Artists
Charlie "C.J." Jones Leads CBS' Guiding Light Audio Team to 2008 Emmy Win.
New York, NY (Billboard Publicity Wire) June 24, 2008 -- BET's 106 & Park, Showtime at the Apollo, Jamie
Foxx's Laffapalooza, MTV's TRL, CBS's The Guiding Light, The Chris Rock Show. These are just a few of the
shows mixed by veteran sound engineer Charlie Jones.
Coming off his 2008 Emmy win this month for Direct Live Sound Mixing of TV's legendary Daytime Drama
"Guiding Light", Jones remains in demand. When an Executive in Charge of Production needs an audio mixer,
Jones--or "C.J." as his friends and colleagues know him--is the go-to guy. And now he has broken new ground,
launching his own musical artist development company, Urban Melodic Entertainment (UME).
UME (www.myspace.com/urbanmelodic) is a natural progression for C.J., a Howard University graduate and
Chicago native who majored in music composition and minored in music business. The New York-based
company is a natural extension of C.J.'s passion for music videos, which he developed while working as a
freelance mixer for BET, MTV and VH1. Over the past three years, C.J. has been developing artists under his
Urban Melodic Productions banner.
The primary focus of UME is artist development and management. "Most major labels are looking for artists in
the pop/urban arena to walk in with completed albums," C.J. says. "The success of a show like American Idol has
really changed the playing field. With the record industry undergoing a transformation unlike any we've ever
seen, it is now more difficult than ever to break a new artist. The days are gone where an A&R executive signs a
new artist with no track record, no original material and then develops that artist until they're ready. That process
now takes a two-year commitment hard work, money and resources, and major labels don't have the time for that
anymore."
That's where Urban Melodic comes in, finding, nurturing and developing new and exciting artists whose work
has an urban appeal. "They can be in any genre," C.J. continues, "from pop to R&B to alternative to rap to jazz.
We put them with the right producers and songwriters and work hard to create the right material." C.J.'s creative
team includes such emerging producers as Blair Lavigne of New Orleans, Dave "DS" Stanley of Money Earnin'
Mount Vernon, Jesse Rudoy (aka Blanche Dubois) and The Bronx/Brooklyn producer Michael Bell.
Established producers and songwriters have lent a hand to UME, as well, including Shea Taylor (Ne-Yo), Big
Russ (Alt Radio remixer), Lawrence "Woo" Allen (Destiny Child remixes) New York's Scheme, Jayson Dyer
(Salaam Remy, Nas, I-20). and songwriter Jenny Bruce (www.myspace.com/jennybruce) whose songs have been
heard on Dawson's Creek and All My Children.
UME's innovative, one-stop-shopping approach to developing new talent encompasses the entire range of
components necessary to make a musical artist a star. "I consider myself the finisher," says C.J. "I'll look at the
entire project and figure out what's missing and come up with a track. I usually record and mix all the vocals and
handle the mastering. Next we do all the ancillary things--bring in a vocal coach, a personal trainer, and work
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with a team of stylists to make sure the music and the visual image come together. Sometimes the artist comes to
the table with a strong identity and sometimes it has to be built from scratch. Each situation is different."
Once the music is ready--or "on point," as C.J. says--UME starts to create industry buzz, either going directly to
radio with a single, or generating a following on the street with mix tapes. UME also relies on Internet promotion,
taking advantage of the massive exposure of such websites as MySpace, YouTube and iTunes.
Like many successful companies, UME began its skyrocket after a potentially devastating setback. In November
2005, C.J., along with colleague Jacqueline Manning, presented a showcase for then Columbia Records President
Steve Greenberg. Manning had worked with Greenberg during his days at S-Curve Records, helping to break
recording artist Josh Stone. But by February 2006, it was clear that a deal would not materialize. Undeterred, C.J.
decided to launch Urban Melodic Entertainment.
"After the showcase," C.J. recalls, "everyone in the room kept commenting that the artists, material and caliber of
talent were as good as any signed to a major label. I knew we could be competitive, and that it was time to take
matters into my own hands." C.J. plans to leave his post at CBS in the fall of 2008, and devote all of his time to
UME.
The first releases from UME are "Flatline," by 22-year-old R&B/Urban artist Sadiiya Rock, from Brooklyn, NY (
www.myspace.com/sadiiyarock) produced and co written by German producer Marcus Brosch; and "Yeah," from
21-year - Billboard PR Web