Mr. Pauer

This year’s early line-up announcement includes Chromeo, Kid Sister, Japandroids, and Tahiti 80.

Miami, July 26, 2011 - Mr. Pauer has been selected to perform in Canada's POP Montreal. This year's festival marks a decade since it's inauguration and has grown to feature more than 400 artists attracting an audience of over 50,000 in a 5 day festival. Artists in the electronic, indie rock, and experimental genres are carefully selected to present the next big thing in music. Many of it's past featured artists that have gathered striking success include Arcade Fire, Metric, Interpol, and Franz Ferdinand. This year’s POP Montreal's early line-up announcement includes international artists such as Chromeo, Asobi Seksu, Yuck, Japandroids, and Kid Sister. Mr. Pauer is Miami's and Venezuela's first artist to showcase at POP Montreal.

Since Mr. Pauer released Soundtrack, his debut album, he has received prominent airplay from key taste-makers like NPR (PRI’s The World), KCRW (Los Angeles), KEXP (Seattle/NYC) and La Mega / Venezuela (Canción Ñ de La Semana), reaching the "Top 50 Albums" chart in KCRW (May 2011) and ranking on the top lists of USA college radios.


He was also selected as iTunes Latino and iTunes Mexico's "Single of The Week" in May 2011, with a more than 50.000 downloads of “Cumbión Del Sur” and has been featured in groundbreaking podcasts like Red Bull’s Panamerika Radio, Propperly Chilled and Music That Matters.

After successfully touring Colombia and Venezuela, Mr. Pauer performed at NYC’s acclaimed concert series Central Park Summer Stage alongside Ely Guerra, Jarabe de Palo, and Novalima. He was also invited as a panelist to the Latin Alternative Music Conference (LAMC) for the @DIGITAL panel, discussing on how to engage your audience & monetize in the process with key speakers from Twitter, Youtube, Terra and Rootzmusic.

Mr. Pauer’s participation in POP Montreal, will be the launch of his Canadian tour (Sept. 25 - Oct. 5) including cities like Toronto, Ottawa, Montreal and Quebec.
Touring schedule will be announced in the upcoming weeks through his website Mrpauer.com, Twitter: @mrpauer and Facebook: /mrpauer.

Click here to listen & download Mr. Pauer “Soundtrack”
Click here to download Mr. Pauer’s “Electropico” Mixtape

For press/booking inquiries contact:
+1-786-286-3775
info@mrpauer.com
www.mrpauer.com
- Mr. Pauer

Presented in association with (LAMC) Latin Alternative Music Conference.

Jarabe de Palo is a Latin rock group from Spain led by Pau Donés. With a sound that is characterized as a fusion of rock and blues with Latin American rhythms, the group is regarded as among the most original contemporary Spanish groups. With hit singles such as “La Flaca” and “Depende,” as well several successful albums, they have also had many international collaborations with artists such as The Pretenders and Italian superstar, Jovanotti.

Mexican songstress Ely Guerra is a staple of the Latin music scene, with a cadre of successful albums such as Lotofire and Sweet, Sour, Hot & Spicy under her belt. Her unique sound has successfully mesmerized audiences. In 2010, her Grammy winning album, Hombre Invisible was released to rave reviews, including The New York Times, which said her music is infused with “passion [that] is profound and all-consuming, a matter of ecstasy or desperate need.”

Since 2001, Novalima has been breaking down boundaries, uniting seemingly irreconcilable genres, communities and generations to create an inspiring movement that has revolutionized the music scene in their native Peru. By deftly blending traditional Afro-Peruvian music and modern DJ culture, Novalima searches for the common ground between past and future, between tradition and innovation. As a Latin Grammy nominee for Best Alternative Album, Novalima has garnered critical acclaim from both mainstream and underground media.

Toto Gonzalez is the DJ/Producer behind the project Mr. Pauer, which has gained global recognition for its “Electropico” beats on his latest release entitled, Soundtrack. Based in Miami for the past 18 yrs, he has been in charge of exposing the global beats to all the cities where he performs. - Summer Stage

Mr. Pauer, a.k.a. Toto Gonzalez, is a world-renown Miami DJ/Producer who has done more to promote the Latin music scene in South Florida than any other artist of recent memory. The name for his side project literally means “power,” but with his own “spanglish” spelling used instead. Born in Venezuela, he soaked up all the great latin musical influences around him before making the move to Miami. Mixing a number of different (and usually more unique) styles is his game, from Euro dance and house to grunge, salsa, cumbia, and Latin rock to name just a few. As a DJ, one of his main challenges early on was figuring out a way to mix all his different influences into one big party. Now he’s just as comfortable mashing together classic cumbia or merengue with Nine Inch Nails or Depeche Mode. “Living back in Venezuela I grew up listening to Anglo and Spanish rock, my mother used to listen to boleros, my dad to traditional Venezuelan music, my older brothers to American 80’s pop, and to socialize I had to learn how to dance salsa and merengue. Magically after years, I connected dots unconsciously creating an array of sounds that identify with the culture I grew up with,” says Mr. Pauer. Lots of live percussion, root sounds, and a trademark style he simply calls “electropical beats”. His music is like traveling to a tropical island, only digitally.

Today’s featured song comes right in time to announce KEXP’s new Latin music show, El Sonido, hosted by DJ Chilly and airing on Monday nights between 6PM and 9PM. Tune in to hear more Mr. Pauer and songs out of and influenced by Central and South America. - KEXP - Seattle / New York City

THis is a BIG DEAL for Mr. Pauer and for Miami. This is a SELF RELEASED album that it’s getting recognized by key media in the USA.
Thank you all for the support!
Week of May 20, 2011
- KCRW

n May 12th, Mr. Pauer was selected as “Today’s Top Tune” by one of USA most respectable radio station, KCRW.
Mr Pauer got featured with the track “Cucu Perucu” from his recent released album “Soundtrack”.

Today’s Top Tune is a free song a day, from KCRW’s all Music Channel, that represents a cross section of KCRW’s eclectic music format. Tracks selected are chosen from recent and upcoming releases as well as songs performed live on Morning Becomes Eclectic. Each song will be available for download and podcast. Click on MORE to stream/download the track and read more about the artist. - KCRW

ITUNES LATINO AND ITUNES MEXICO SPOTLIGHTS MR. PAUER WITH “SONG OF THE WEEK”
Mr. Pauer’s hit “Cumbión del Sur” (feat Itagüí) is currently featured as Miami’s first ever Latin Electronica “Song Of The Week”. The world’s biggest music retail platform is offering
the single as a free download starting Monday, May 23rd, 2011.

For Immediate release
Miami, May 23rd, 2011 - Mr. Pauer is iTunes latest headliner as he is chosen for their weekly “Single Of The Week." iTunes Latino and iTunes Mexico is offering “Cumbion del Sur” to its millions of users as a free download until May 31. “For years I’ve been discovering bands and downloading the free single of the week from iTunes, and to now see the music I created there is incredible,” said Mr. Pauer who is also known as Toto González.

Experiencing a spotlight effect within the last 3 weeks has not only catalogued Mr. Pauer as an innovative producer but has elevated him as one of the freshest up-and-coming Latin Electronica artists. Word-of-press and airplay from influential radio stations all over the U.S. and Canada, such as KCRW and KEXP, have further launched him as a pioneer in the “electropical” sound.

Mr. Pauer recently finished wrapping up a successful 5-city tour in Colombia with sold-out shows. An upcoming performance in Central Park’s Summer Stage has also been announced, where he will play New York’s most prominent and highly anticipated concert series on July 6, 2011 alongside Jarabe de Palo, Ely Guerra, and Novalima as part of the Latin Alternative Music Conference (LAMC).
About Mr. Pauer
A globetrotting DJ/Producer and remixer born in the Caribbean city of Puerto la Cruz, Venezuela, Mr. Pauer (Toto Gonzalez) is now based in the sunshine funk of Miami, FL.

Ever since Mr. Pauer moved to Miami over 18 years ago, he has helped the city develop a burgeoning scene of international music through his long-running DJ residencies, and the Fabrika brand (www.fabrikalink.com); one of the leading websites in the US promoting World beats, Latin culture, and indie music for more than 10 years.

Mr. Pauer’s musical influences are as diverse as rock, electro, new wave, house, tropical and cumbia, which runs the gamut; creating a dynamic musical explosion in his production and live sets. His recent release, Soundtrack, is a collection of songs that are loosely defined as “Electropical” beats. The production value is aimed at inviting you to dance, despite cultural backgrounds; very typical of his DJ sets and crowds.

“Living back in Venezuela I grew up listening to Anglo and Spanish rock, my mother used to listen to boleros, my dad to traditional Venezuelan music, my older brothers to American 80’s pop, and to socialize I had to learn how to dance salsa and merengue. Magically after years, I connected dots unconsciously creating an array of sounds that identify with the culture I grew up with,” says Mr. Pauer. There’s no wonder that the Miami New Times called him, “…perhaps the most international of all Miami DJs.”
Mr. Pauer’s exuberant musical experience and passion mixing music from all over the world have earned him the opportunity to play at events like the Latin Grammy Awards (2010), The Latin Alternative Music Conference (2009/10), Premios Fox Sport (2010), and sharing stages with notable artists including Céu, Julieta Venegas, Macaco, Tego Calderón, ZZK and Los Amigos Invisibles among others. - iTunes

mi-based deejay and remixer Pauer works various Latin American “electropical” beats — essentially cumbia, salsa, funk and rock rhythms fused with electronic effects — on this seven-track EP, with Locos Por Juana frontman Itagui’s guest rap on “Cumbión Del Sur” bringing vocal heat to the spicy mix. This otherwise instrumental platter’s steady helping of upbeat global rhythms and corkscrewed sounds (spiraling sirens over riffing accordions, electronic blips spanking deep bass lines) should easily connect with its target audience: club hounds beelining for the dance floor. Mr.pauer.com, fabrikalink.com - Pasadena Weekly

>> - Boomonline.com

El 19 de febrero de 2011, Mr. Pauer tocó un set en The Awarehouse en Miami en promoción de su nuevo lanzamiento musical llamado “Soundtrack”, el cual contiene 7 canciones llenas de pura energía y un sonido muy “pauerful”. ¡Y PulsoBeat estuvo allí para entrevistarlo! Tuvimos una conversación muy interesante sobre varios temas: su nuevo disco, la escena de Miami, la industria musical hoy día, el mundo de Social Media, etc… - Pulsobeat.com

Mr. Pauer es un productor venezolano que, al vivir y trabajar en Miami, se ha empapado de todos los ritmos bailables que dominan a la música latina hace ya varios años: la azucarada mezcla entre cumbia y electrónica, el reggaetón y la inocencia de la música instrumental... - AARP en Español / Music

Venezuelan born Toto González, a.k.a. Mr. Pauer is a big player in Miami’s Latin alternative scene, where he’s been holding it down with Fábrika for a while now. So if you’re from over there, he probably doesn’t need an introduction. But he’s about to start gaining coast-to-coast recognition with his first official release, Soundtrack (out February 15th), an EP of his own electropical productions, including one new cumbia-rap track with hit potential (Locos Por Juana’s Itagüi provides the vocals, download below!)...
- Remezcla.com

More than anything, local fans of groovy global sounds probably know Toto Gonzalez (AKA Mr. Pauer) for his behind-the-scenes activities.

After founding the Fabrikalink newsletter and promotions arm more than a decade ago, he's served as a curator for all kinds of multilingual and interesting happening in Miami... - Miami New Times

Miami-based Toto Gonzalez, otherwise known as Mr. Pauer, is a world traveller and DJ whose journeys have influenced his global dance sounds... - PopMatters

Cumbia, vallenato, reggae… En pocas palabras, música del trópico. Eso por un lado.
Por el otro, sonidos de vanguardia como el house, el electro y el new wave.
El mix que de ahí surge es altamente dinámico, bailable, y su autor es Mr. Pauer, un DJ de origen venezolano, que desde hace casi 20 años radica en Miami, Florida. - La Banda Elastica

Toto González, el Dj venezolano asentado en Miami que ha reunido a un ferviente batallón de seguidores en el sur de Florida, tiene un alter ego. Bajo el seudónimo de Mr. Pauer el inquieto Dj se ha colado en los oídos de las masas que visitan los locales que anima con sus mezclas musicales donde el trópico colide con el funk, el rock, la electrónica, new wave o el house, sin ninguna discriminación. Ahora nos cuenta cómo pretende conquistar el mundo con un EP, donde bajo el nombre de “Soundtrack” deja 7 testimonios de sus meditaciones musicales. - Al Borde

MIAMI BASED MR. PAUER DEBUTS HIS ALBUM OF “ELECTROPICAL” BEATS FROM CUMBIA TO ELECTRO, DUB TO FUNK, INTO ONE COHESIVE SIGNATURE SOUND... - Mundo vibe

Mr. Pauer (Toto Gonzalez) is a globetrotting DJ/Producer and remixer born in the Caribbean city of Puerto la Cruz, Venezuela, who is now based in the sunshine funk of Miami, FL. Ever since Mr. Pauer moved to Miami over 18 years ago, he has helped the city develop a burgeoning scene of international music through his long-running DJ residencies, and the Fabrika brand (www.fabrikalink.com); one of the leading websites in the US promoting World beats, Latin culture, and indie music for more than 10 years... - Generation Bass

Miami DJ Mr. Pauer tells us about a collection of “electropical beats” he put together for a CD he calls “Soundtrack.” - PRI's The World

From Miami it came, a new electro genre blender that's powered by a cat that knows how to twist the knobs but doesn't just use his knowledge to make oontz oontz muzik. There's plenty of bips and beats but there's also a bunch of genre blended walls of sound that come washing in and out as well. - Midwest Records

Mr. Pauer, otherwise known as, Toto Gonzalez, is a Venezuelan-born, Miami-based DJ, producer, and remix king. His latest release, Soundtrack, is the result of a lifetime living amidst tropical locales. The tropical elements of Soundtrack come through on the Spanish vocals and the Latin-beat sound. The electronic sounds and noises perfectly fuse with the tropical beats. Soundtrack's seemingly limited seven-track listing is easily compensated for with shots of diverse dub, funk, electric, cumbia, and Spaghetti Western-type music that fill the soul and move the body. Somewhat instrumental and somewhat vocal, Soundtrack is a groovy release unlike any other. It is fresh, - Matthew Forss

Mr. Pauer is a good example of this. I found out about him last year through Locos Por Juana's Evolución, where he provided the best remix. Now he's releasing his debut album, Soundtrack, with seven freshly squeezed tracks of pure Floridan electropical, not from concentrate. In one of them, Locos Por Juana's frontman Itagui returns the favor by delivering some vocals and the result is the first song of 2011 that I actually liked!
Release date for Soundtrack is Feb 15th. Check on Mr Pauer's website for more info. - Juan Data

Mr. Pauer has developed a Global beat scene in Miami (Florida) through his long-running DJ residencies, productions, remixes and the Fabrika brand he created (www.fabrikalink.com); one of the leading websites in the US promoting World beats, Latin culture, and indie music for more than 10 years.

His upcoming debut release, Soundtrack (out February 15th) is a collection of songs that are loosely defined as “Electropical” beats. The production value invites you to dance, despite cultural backgrounds; very typical of his DJ sets and crowds. “Living back in Venezuela I grew up listening to Anglo and Spanish rock, my mother used to listen to boleros, my dad to traditional Venezuelan music, my older brothers to American 80’s pop, and to socialize I had to learn how to dance salsa and merengue. Magically after years, I connected dots unconsciously creating an array of sounds that identify with the culture I grew up with,” says Mr. Pauer. There’s no wonder that the Miami New Times called him, “…perhaps the most international of all Miami DJs.”

Mr. Pauer’s have earned the opportunity of playing at events like the Latin Grammy Awards (2010), Latin Alternative Music Conference (2009/10) and shared stages with Céu, Julieta Venegas, Macaco, Novalima, ZZK and Los Amigos Invisibles among others. - Groovalizacion