Memoryy

“The sound is bright, the chorus is syrupy sweet and the groove begs you to dance.” - CMJ

“It's unabashedly pop and I can totally imagine Napoleon Dynamite throwing some sweet, sweet moves to this little number, which is a very good thing.” - Noisey

“Hettinger’s contemporary spin on ‘80s synth-pop melodies are complemented by breathy vocals and a bouncy, sticky hook.” - Wondering Sound

Brooklyn Indie/Electro-Pop band Memoryy just released their new "Electric City" EP. Featuring hooky, textural synth-pop and mixes by James Benjamin (Purity Ring), Memoryy's been garnering glowing reviews and internet buzz. This is the second music video off of their debut EP. Directed & Edited by: Ryan Wick Director of Photography: Justin Hogan - Complex

Here’s the latest set of visuals from Brooklyn-based band Memoryy, directed by Ryan Wick. “Electric City” has a retro synth-pop bounce and a big chorus, and the video boasts plenty of lights, a few bandana-wearing vixens, and one mysterious button. Catch the band out this Friday at The Knitting Factory, and stream/download Memoryy’s full EP below: - Pigeons And Planes

New York-based electro-pop group Memoryy may seem at first glance to be just another recent pop band obsessed with 80s synthesizers and soft, malleable harmonies. And while that does come across to some extent in their sparkling, gossamer sound, the band utilizes this familiar musical history to put their own unique spin on the genre. - Beats Per Minute

Sonically cradling you with deep and honest 80's emotions, new NYC electro-pop band Memoryy creates an ‘Electric City’ of addictive retro synth masterpieces. The EP (you can stream in full here) was mixed by James Benjamin (Purity Ring) & recorded at Savoir Adore’s studio. - Kick Kick Snare

Hold on for that first minute of build up and the song breaks into such sweetness I have to play it again. - TheBurningEar.com

There is something quite retro about Shaun Hettinger’s Kitten Berry Crunch. Perhaps it is the catchy choruses over whimsical production that makes it seem like it was taken straight out of a film from the ‘80s. On the other hand, it could be the dance-rocking beats combined with an over the top approach that embodies the fun and not so overly serious side of electronic music. If his goal was to create music in the same vein of ‘80s bands that were more concerned about having fun than being overly serious, then Kitten Berry Crunch serves (with the help of Nico the Cat) an incredibly humorous and addictive brew of electronic pop. - Urb.com

We dig any band that can trace its' pedigree to a Wham! obsession, a move to Brooklyn, and a keytar tattoo. That's commitment, damnit! That tells you everything you need to know about Shaun Hettinger, the force behind Memoryy. Turning up the dial on the band's new single "Don't Give Up", it's easy to hear, as scrumptious bits of electro-pop collide with that persevering attitude of Hettinger's. The band's video, which we're premiering, also meets the song's narrative head on. Though things might seem sterile or lifeless at first (in this case, a relationship gone bad), busting through the milky white exterior of things ultimately provides a mighty big payoff. - Baeble Music

Inspired by a time where big hair, bright colors and questionable fashion choices made their way into photographs that would be deeply hidden today, the music group Memoryy debuted Electric City. On the cover, they notify listeners, “An album set in 1983 but written for 2013.” Through their use of electric guitars, backing vocals and of course, what would an ‘80s influenced record be without a synthesizer? Memoryy produce a vibrant, pop-driven, five-song disc to take us back in time. Due to its vintage feel and saxophone elements, fans of Lady Gaga, Pat Benatar and Duran Duran will most likely gravitate towards Electric City.

The opening track, “Someone Not You,” includes pounding basslines, airy synthesizers and the dance-inducing repetitive chorus, “I cannot wait to fall in love with someone else/I cannot wait to fall to pieces over someone not you.” It’s fun and easy to groove to if you have your knee-high socks ready, but the record as a whole can come across as a bit superficial. With five band members and help from six other musicians, this 20-minute release is all about the instruments and production with little, if any, focus on lyrical messages. The strong aspects of Electric City are the crisp production value and the cohesiveness of a wide range of instruments, vocal harmonies and musical influences. One minute you’ll hear African drumbeats, then there’s a saxophone solo and suddenly it sounds like a spaceship is landing on Earth. With so many elements being thrown into each song, Memoryy efficiently made them come together in a collective and systematic way.

- The Aquarian Weekly

I know, I did the same thing when I read the title too. Some twisted feline-infused cereal it is not, crazy DJ/producer with catchy hooks.. it is. KittenBerryCrunch is mainly the work of electro-pop madman Shaun Hettinger and the video he’s constructed with director Brett Herman is just as crazy as a song titled “Dead Kitten Dance Party” leads one to believe. I’ve read some reviews of his live show and might have to go check it out tomorrow at Glasslands. The show tomorrow, in fact, is a premiere party for the new video below which we’re showing exclusively to you right now. Hopefully that doesn’t mean you won’t rage your face tomorrow because I’m not sure there will be many opportunities in my life where I get to respond to “What are you doing tonight?” – “Oh nothing, seeing this band called KittenBerryCrunch!” - Iguessimfloating.net

The title track of NY retro pop producer/singer Shaun Hettinger (Memoryy’s) coming EP ‘Electric City’ Memoryy formally known as Kitten Berry Crunch’s unique style of mixing retro and tropical atmosphere with his sometimes dark lyrics have earned him praises from Spinner.com, URB Magazine and Timeout New York. His new Electric City EP produced by Brooklyn based producers Attiss Ngo and David Vassallo is out digitally June.
-Gabriel A - The Venom Blog

New York City-based electro-pop group Memoryy, true to their name, have done a remarkable job in peddling our own nostalgia back to us. It would be easy to say that they’ve simply jumped on the 80's synth-pop bandwagon but there is a sense of directness and of wanting to reach out beyond simple homage that keeps them from being easily lumped in with the technicolor masses. The band’s debut EP Electric City is set to be self-released on June 4th. And they’ve just released the title track from that EP as the first single. Listen to the blissed-out melody and electro afro-pop tendencies of “Electric City” below.
-Joshua Pickard - Beats Per Minute

One Wham! obsession, a move to Brooklyn, a keytar tattoo, and five years later, Shaun Hettinger set his sights on crafting chillwave synth-pop in his project Kitten Berry Crunch.

Memoryy is Hettinger’s newest musical evolution. Retaining the core of Kitten Berry Crunch’s line-up (Adam Magnan on percussion, Dan Morosi on drums, & Sean Silva on bass), Memoryy ditches the tongue-in-cheek synth-pop for the sharp indie futurism found on their brand new Electric City EP. This is an album based in 1983 but written for 2013 – Equal parts Afro-pop, disco funk, electronic and ambient, the five tracks here create a sprawling musical journey for fans of Empire of the Sun, Twin Shadow, Passion Pit, Cut Copy & Phoenix.

Electric City was produced by Attiss Ngo & Davd Vasallo, and featuring the mix work of James Benjamin (Purity Ring).

-Gregorio Vincent - The Couch Sessions

Having just finished the final mixing of their debut album, Electric City (due out June 4th), Memoryy is ready to have a breakout year in 2013, and it all starts with their Album Release Party at The Glasslands in Brooklyn on Friday, April 5th with Lazyeyes. Mixing synth-laden electropop, with a dash of afro-beat, a drop of disco funk, and an affinity for the early-80's, Memoryy has a sound that is easy on the ears, danceable, and perfect to get down to. Futuristic melodies, a touch of the ambient, and catchy hooks make it difficult to not lose yourself in this sweet electropop tastiness.

Formerly known as Kitten Berry Crunch, and seeing some minor lineup changes in the last year or two, founding member Shaun Hettinger (vocals, keys, samples) has established exactly what he was looking for in Charlie Rauh (guitar), Sean Silva (bass), Adam Magnan (percussion, samples, keys), and Daniel Morosi (drums). With some assistance from James Benjamin (Purity Ring) and Trent Gill (Young Magic) on final production and mixing of the album, Memoryy has the perfect recipe for a bust-out debut album in June.

The title track “Electric City” is the perfect example of these synthy, infectious, anthemic hooks that Memoryy is so deft at creating, that simply reaches out, grabs you and never lets go. It’s easy to imagine a packed out venue dancing and singing along, arms in the air, and smiles from ear to ear. Give this song a listen to understand why Memoryy is on our radar, and why they should be on yours too.
-Chris Meyer - Live For Live Music

"MP3 of the Day" - Spinner.com

Brooklyn synthpop/chillwave artist Kitten Berry Crunch (Shaun Hettinger) just released an EP entitled Dreams, and they’re giving away the opening track for free — which also happens to be the best song on the album.

Chances are you were drawn in by the band name (so was I, admittedly), but you’ll likely stay for the song. ”Black and Blue” opens with 30 seconds of abrasive, lo-fi sampling, but when it bursts into organic-sounding synthpop moments later, the result is something like a simplistic Animal Collective or ceo, more attractive to casual listeners because it isn’t quite so “different.”‘

In any case, the song is a great listen with an addictive chorus… and there’s always that added bonus of telling people that you like a band named “Kitten Berry Crunch.” Seriously, best band name I’ve seen in months. Stream and download the song below. - The-Tune.net

It’s safe to say there's a whole lot of '80s love happening in music right now. With so many bands leaning heavily on the New Order and Siouxsie and the Banshees playbook, it’s refreshing to hear music that references that most popular of decades without being obvious. Kitten Berry Crunch, who played Knitting Factory this past Friday, does this very well. Much like Fischerspooner, Scissor Sisters, and Empire of the Sun before them, Kitten Berry Crunch takes the slick futurism of early-'80s synth, tosses in a bit of disco funk, and creates a familiar sound that somehow manages to feel current.

While tunes like “Electric City” and “Dreams” were knock-outs for their accomplished pop construction, “Dead Kitten Dance Party” stood out for its weirdness and ability to encapsulate the “off” humor of this particular generation. On the surface, it was a straightforward disco song in the vein of Blondie’s “Atomic.” But then, frontman Shaun Hettinger started singing about dead kittens and dance parties. In the age of putting a bird on it, explanation is futile. Is this the birth of meme pop? - FeastOfMusic.com

Here's some deliciously sinful synth-ness. Actually, this isn't sinful at all. In fact, these synthesizers are all very pleasant sounding. To be completely honest, I just liked the sound of the words "sinful" and "synth-ness" together... for that, I apologize.

So Kitten Berry Crunch is a happy synth-pop band (their name alone would probably lead you to that conclusion) led by mastermind Shaun Hettinger. With help from his friends, he creates hyper melodic summertime songs that would be a good accompaniment to whatever it is the kids like to do in summer these days... do the kids still like the water balloons... do the kids still like the Slurpees? Hell, all I know about summer these days is Hawaiian shirt Fridays and bills to be paid.

So anyway, if you like happiness and synthesizers (and drum machines), give Kitten Berry Crunch a whirl... oh wait... I think the actual term is "spin"... I can never keep up with the disc jockey slang terms.

Final point: Kitten Berry Crunch has also done a bunch of good remixes - including a particularly solid one for Jonquil. So check those out, too. - OhMyRockness.com

"This is kinda stupid, right?? It’s tongue in cheek. The band name is ridiculous.
But why do I keep listening to it??!! Why??!!
Sometimes, you have no control over things you really like. GET IT." - http://thismusicdoesntsuck.tumblr.com

"Sweet Electropop" - TimeOut New York

Okay, so we obviously know how the internet feels about kittens, but how does the internet feel about a “dead kitten dance party?”

This new video by industrial rave rockers Kitten Berry Crunch for their deliciously sinister “Dead Kitten Dance Party!” is what we’d imagine Cats on Broadway to look like if they handed the audience goodie bags of ketamine before the show. The clip is mostly SFW, as long as your work is cool with partiers in cat masks indulging in gallon-sized ziploc baggies of white powder, slitting each other’s throats, and hurling dirty kitty litter at one another…

Ain’t no party like a Dead Kitten Dance Party! Check out the video below: - NickyDigital.com

“Drenched in nostalgic, dramatic 80’s atmosphere and a foggy dreaminess, Feels Like The First Time is incredibly catchy and addictive.” - I Heart Moosiq

"Don’t let the name fool you, this isn’t a joke. Unless you consider blissing out to crisp dance-pop gems while colored strobe lights freeze your shapes a joke. This is serious. Seriously groovy. Shaun Hettinger once had a band named The Squares. They broke up and he started making music with his cat. They eventually broke up too and Shaun moved to NYC where he continued studying Wham and crafting Kitten Berry Crunch’s sound. “When This Is Over” was the first fruit of that labor and I highly suggest you partake. Dreams expands on KBC’s sound, pushing the infectiousness higher (“Black and Blue”) as well as general danceability (“The Flash”) and funkiness (“Miami”). A few weeks ago the name Kitten Berry Crunch made me laugh. Now it makes me smile for different reasons." - TheBurningEar.com