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LIKE MADONNA, LOCAL GIRL MAKES LIFE HAPPEN
Nashville Residents’ Story may be the Next to Inspire Girls to Live Life to the Fullest
WHAT: Sunsilk recently launched its first global campaign called “Life Can’t Wait,” meant to inspire girls around the world to live their lives to the fullest. As part of the campaign launch, the hair care brand asked girls to submit their own “Life Can’t Wait” moments online for a chance to join the ranks of icons Madonna, Shakira and Marilyn Monroe and grab a starring role in the next campaign ad debuting this summer.
Now, Sunsilk has selected 25 North American semi-finalists whose stories they deem most inspiring. Included in that esteemed group: Rachel Elliot and Libby Weaver from Nashville, Tennessee. As semi-finalists Elliot and Weaver will enjoy a trip for two to New York City for a four-day, three-night stay and a starring role in their own “Life Can’t Wait” video, which will be posted on lifecantwait.com.
Elliot and Weaver were chosen for their especially compelling and unique stories. After turning 30, Elliot felt she had a calling to do something to change her life so she started a company producing children's television and video programming. “My mission is to help foster creative expression and imagination within young children,” Elliot says. Weaver was interested in promoting cultural diversity and the acceptance of all different types of people so she applied for a research grant in China. It was after this that she was inspired to travel the world so she could come back to the US and educate people about different cultures. Weaver’s hope is that someday we can live peacefully together with a great respect and appreciation for each other.
WHY: The “Life Can’t Wait” Campaign was born from the global insight that hair, more than any other physical attribute, plays a crucial role in a girl’s power of self-expression. Research revealed that twenty-something women believe when their hair is on, their life is on and they are ready to seize opportunities.
Now Sunsilk is inviting girls across the country to cast their vote for who they would like to become the next Sunsilk icon and appear in a future advertisement. Votes can be cast for Elliot and Weaver from April 28, 2008 through May 12, 2008 at lifecantwait.com.
This promotion included multiple appearances on the April 28, 2008 episode of Gossip Girl. - Press Release
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Vanity Fair
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“Follow the crowd, and you will never get anywhere, for the tastes differ as widely as the poles are apart.” –Norman Anderson
When Nashville songwriter Libby Weaver wrote the title track for her debut album, Vanity Fair, she had no idea how appropriate that title would become.
“I felt like there were so many musicians here, myself included, that spent all their time trying to make music they thought everyone else wanted to hear. To me everything started sounding the same. I didn’t want to make an album until I felt I could be authentic about it.”
Her frustrations found a voice in the energetic pop-rock song “Vanity Fair”. It was this creation that led to the discovery of her own artistic identity and allowed her to move beyond her hesitation to record an album. This musical freedom resulted in a compilation of eleven personal songs that stand as a unique and honest representation of a true artist.
Weaver wrote the entire album on her own with the exception of one song which she co-wrote with country singer Kacey Musgraves and Rick Lambert, co-writer and father of successful Sony artist Miranda Lambert. The album also features appearances by artists such as Sony’s Chris Mann, David Mead, Victor Krauss, and Jessica Maros just to name a few.
During the recording process she discovered that the 1897 Tennessee Exposition’s Midway was called Vanity Fair. A multi-colored strip of grandeur, the Midway hosted several attractions that appeared to take a backseat to the social scene. Author Norman Anderson's words reveal their timelessness as his description of 1897's Vanity Fair could easily describe the Vanity Fair Weaver talks about in today's society.
“Some were there merely to see and be seen,” says Anderson, “and some merely to see without a preference of being known at all, but the general desire was to be seen.”
Libby could have followed the crowd, but instead she chose to follow the music. To her it’s not about being seen, it’s about being heard.
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