Kwab aka Y.e.S!

Now although it may mid-week, there's never a bad time for some good music. So with this WBM First Listen, check out "Down To Ride" by New Jersey emcee Kwab aka YeS!. Produced by JRod Beats, "Down To Ride" has this electro hip hop vibe fit best at volumes turned all the way up. Catchy rhymes, polysyllablic delivery; what more could you ask for?

Play. Listen. Connect.

For More On Kwab aka YeS!
www.twitter.com/kwabakayes - A.L. Roberts

Kwab’s EPK came as a bit of a shock to us at GSHH, anticipating the typical sound and vibe found in many underground Hip Hop artists today; Kwab offered a refreshing change. For that reason alone we are excited to bring you this brief preview on what you can expect from him on his next project.

The EPK includes seven tracks that Kwab AKA Y.e.S! put together in order to give fans a preamble to his album. The project offers a very unique sound uncanny to your average rap record. The production is one of the best parts of the project. It clearly allows Kwab to explore every sound on the track, giving him the chance to delve deeply into his poetic side. He touches upon a lot of topics that hold substance, such as him being unable to find the correct words for his Grandmother’s eulogy. Kwab presents a sense of irony by going on to say that despite his inability to write quality lines on a beloved family member, he still was able to come up with dope lines for a song.

Occupied with having meaningful lyrical content, Kwab does not lose site of grabbing listeners’ attention with punch lines. Lines like “fly nucca, what you scared of heights?” offers a bit of a change to the usual flow that is heard throughout the EPK. In no way is Kwab the stereotypical Hip Hop artist; tracks like “c’mon” have a Will I AM Black Eyed Peas aura to it. His sound and flow is completely different, but the EPK still follows common trends instituted in Hip Hop today. For example, Kwab offers a joint for the ladies entitled “give me love” which features D.E. who can be heard throughout a few tracks from the project.

While seven tracks is not sufficient to draw an overall conclusion on the ability and future of Kwab, first impressions are essential in an industry that is quick to love you in the beginnig and dismiss you like yesterdays news in a heartbeat. With that being the consensus, Y.e.S! has gotten off to a pretty good start with this EPK, which has definitely raised the bar for his material for his album. We can’t wait! - Shah A

Kwab was born in Ghana, Africa where music and poetry was always a strong staple in his family. He was exposed to writing poetry at a young age because his father is an accomplished and published poet. This in turn steered him to head in a creative direction with whatever he wanted to pursue.

At the age of 12, his immediate family moved to the United States to try and pursue a better life. They moved all over staying with other family members that lived in New York, Chicago and Las Vegas. Apart from being exposed to culture shock, he was also exposed to different elements and aspects of music. His family settled down in New Jersey where his growth as an inspiring MC began. He ended up competing in rap battles during house parties or impromptu ciphers and took solace in writing about his personal on goings and experiences.

After graduating high school he attended college where he met individuals who were as passionate about music. He joined a Rap/R&B group by the name of Process of Elimination for about 3 years and started recording and producing different tracks on a daily bases. With the help of D. Dolo and Rob McCauley he was able to learn and progress in his craft. Now he has been working on his solo projects with his main beat maker/producer Josh “J. Rod Beats” Rodriguez and engineer/producer Dave Evangelist of Imagine Nation. He has recently been featured on different mixtapes and also wrote and produced songs for other artists.

The Jersey MC prides himself in his songwriting and creativity with each record which he also credits the people he works with. Artists the he says he is influenced by but not limited to are Common, Lupe Fiasco, Drake, Epiphany Blue, Kanye West, Jadakiss and Joe Budden. He says “each artist has a unique element which leads to listeners gravitating towards their sound and I try to emulate that by bringing my own uniqueness to each record. I have a different background than most and I have been through a lot in my lifetime. May it be a song of pain, love, heartbreak or just my nightlife, each song I write is a reflection of a part of me hence the name and acronym Y.e.S! Your entertainment system is me giving each listener a view into my crazy world. Music is my way of painting my picture in each mental canvas and hoping each listener can admire the view with their ears.” - The Buzzin Box

Kwab AKA Yes!: Your Entertainment System

Kwab has a unique musical style that blends hip-hop and pop in an innovative way that makes for easy listening. The Jersey emcee's flow and delivery are his strength and make songs like "Take It All Away" & "C'mon" stand out records that are sure to make major noise in their respective markets. His production is a delicate mix of traditional hip-hop and new school hip-pop, giving the listener his unique spin on love, party & bulls**t! Lyrically Kwab holds his own; he’s versatile and nimble as he weaves in and out tracks of various styles. Kwab’s delivery and flow are his strongest assets and it’s this quality that shows he’s a seasoned vet that has sharpened his skills and is ready for anything you throw his way, whether the track is fast or slow, mellow or hype Kwab will carve out a niche that only he can fit. The sound quality of his songs could perhaps use a little “spruce up”, however these are minor adjustments to be taken into consideration. All in all Kwab’s music is a good listen that should not be slept on as he is sure to be a major player in the very near future. And so after an overall assessment Kwab scores a 2.8 artist G.P.A., thumbs up!

Production: 2.7
Lyrical Content: 2.5
Delivery: 3.0
Flow: 3.1
Sound Quality: 2.9
Originality: 2.7
Swag: 2.5
Commercial Potential: 2.0
OVERALL: 2.68



Visit online at: www.kwabyesmusic.com

- Target Audience Magazine

Most times, getting caught up in day to day or the routine of what life presents, people seek out different means of entertainment just to get away from the here and the now. Even if that's mentally, physically, spiritually, emotionally or a combination of the four, entertainment comes in many forms and addresses our wants and needs at that time. Now whether that's in the form of movies, books, video games, television shows, and/or music to name a few, that's entirely up to the individual.

However, should your ideas run bone dry, music entertainment has something fresh, new and exciting to offer. Kwab aka Y.e.S! (Your Entertainment System) emcee from New Jersey, approaches the genre of hip hop with a vision far beyond he stands. He views the world and his music with the future in mind. With a next century vibe and sound, Y.e.S! not only gives the listeners joints to rock out to, but also keeps them wanting more with his witty yet conversational delivery that makes for some official storytelling to say the least.

With bangas such as Rewind That ft. Epiphany Blue, Talk My Shhh..., Heart Are Racing and his most recent track, So Crazy you're guaranteed to sense right away what ears have been missing out on.



- A.L. Roberts