Junk Made iLL

There’s something rather quaint about JMI’s approach to product placement. On each chorus of her fizzy new A-side “Kix”, her revolving door policy for footwear magnates resembles less of a display of collar-popping narcissism than it does an earnest stab at promoting the very kind of inclusivity inherent to the most seminal dance cuts. After granting shout-outs to both Puma and Nike, the New York-based singer-producer ousts them both on the track’s final charge of adrenaline, bidding adieu to her listeners with the more neutral image of her having her “heels on” – an appropriately unpretentious note for this decidedly rough-and-ready slice of EDM to finish on.

JMI gleefully pilfers the Icona Pop formula of throwing down walls of crunchy synth, before breaking out the spray paint and putting her own underground stamp on them. “Kix” hurtles along like a rogue spaceship, complete with zippy effects and JMI’s own breathy moan coming straight in from Houston to remind us to don our dancing shoes. With more than a hint of the bratty coquettishness that powered Princess Superstar’s most compelling moments, she’s an effective Mistress of Ceremonies, although it is on the slinky B-side “Amanda” that her personality comes closer to the fore. A sparse creep-a-long built on dry percussion, yodeling BV’s and a catchy proposition (“Amanda, do you wanna?”), it’s a striking antithesis to the sugary chaos of its A-side. If the “Kix” video demonstrates anything, it’s that JMI’s shoes were almost definitely made for dancing, but on “Amanda” she proves herself a versatile talent. - Affordable Poverty

NYC artist/producer, JMI, makes another big entrance with her latest extremely catchy, high-energy single, “Kix”– a song about everyone’s favorite accessory. We’ve been big fans of this electro-pop talent since she first came onto the NYC music scene some years back. Having migrated between Brooklyn and the LES to follow her passion, she has been in the studio the last few months recording and mixing “Kix” to perfection.

“Kix” is the type of song that will sweep you away to a non-stop dance party where infectious synths move and flow with the song. JMI enhances the non-stop energy of the track by adding her sultry vocals, driving dance beats and a gritty, electro bassline that glues the whole song together. All of these things build up and lead you to an anthemic hook that that you will be signing all week — dancing too.

On the b-side, JMI does a total 180 and switches it up with “Amanda,” a downtempo jam that lets you get inside this artist’s head. The haunting track is sexy, chill, vulnerable, yet strong, leaving you not knowing quite what to call it as she explores her sultry crooning and downtempo beats. If one thing is for sure, JMI is definitely bringing a new sound to the electro-pop game and should be one to look out for in 2014.

enjoY! - BoomBoomChik