Ivri Lider

One of the biggest selling Israeli musicians and winner of Male Singer of the Year from Israeli national radio, the singer/songwriter is now ready to showcase his immense talents stateside on his debut English-language album Fly/Forget.
The album, produced by Andy Green (Lou Reed, John Cale, Keane) , brings together the numerous styles that Lider has deftly exhibited in the past, bridging his love of electronic music ("Black," "Mike) with warmer, acoustic tracks ("Fly/Forget," "Today") and classic, rootsy pop ("Whiskey Prince.") "I get a little bored when an album only has one style," admits Lider . "I go, 'OK, I need something else".

This confluence of styles is nothing new for the multi-instrumentalist, who learned to read music before he could read words. "Arts are very much in my family," says Lider . "After learning the piano, my parents bought me an analog synth, computer and drum machine so I got the best of both worlds."
Growing up on a steady diet of Beatles, Brian Eno and Kraftwerk,
Lider absorbed the sounds of both UK electronic pop (Depeche Mode, Yazoo ) and Israeli music, showing a love for the latter but
displaying an influence more in line with U.S. and U.K. groups than his Israeli peers.

For Lider , already successful in his home country, an international release was both a logical progression and response to demand. "I started getting a lot of letters from the states and and elsewhere saying, 'We love the Hebrew stuff; we don't know what you're talking about, but we like it,'" he says, laughing. "I thought it'd be good to make a record in English so I could talk to everybody and everyone can relate to the songs and enjoy the
music."

In fact, while Lider loves playing in front of an Israeli audience, there's a certain interaction between the crowd and singer he finds unique to performing for international crowds. "What I liked about abroad is that I sometimes feel lacks in Israel is some kind of heritage for music and the willingness to listen. You go to a festival to listen to music and you will find all kinds of acts there and you want to enjoy the experience. There are so many different cultures and styles out there; I think people are a little
bit more style-tolerant."

Indeed, with everyone from the Afro-pop influence of Vampire Weekend to the French pop of Phoenix rising from the underground to mainstream success, there hasn't been a better time for international superstars to display the talents that made them prodigious talents in their home country.