ethemadassassin
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ethemadassassin

Los Angeles, California, United States | Established. Jan 01, 2003 | SELF

Los Angeles, California, United States | SELF
Established on Jan, 2003
Solo Hip Hop

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"Diar Lansky x ethemadassassin “Stand Tall” (Video)ft. Young Hak/”Chain Reaction” (Album)"

Diar Lansky x ethemadassassin “Stand Tall” (Video)ft. Young Hak/”Chain Reaction” (Album)
By mediamaverick -April 3, 2020
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Diar Lansky & ethemadassassin combine forces for Young Hak featured visual heat for the “Chain Reaction” audio blast “Stand Tall!” Check out the power clip along with the entire opus below! - www.insomniacmagazine.com


"Diar Lansky & ethemadassassin Thrive In Their Creative Element With 'Stand Tall' Video"

Published on: Apr 3, 2020, 4:00 AM
by Kyle Eustice



HIPHOPDX PREMIERE – Diar Lansky and ethemadassassin have linked up for a new video called “Stand Tall.” Shot by Dirty Diggs at the world famous Vortex Studios in Hollywood, the two MCs are filmed in their creative element as they spit about perseverance and adversity.

Diar and E, who first met in the summer of 2016 at a Los Angeles Hip Hop show, discovered they had a mutual friend in Westside Connection/Hoo Bangin’ alum Boo Kapone.

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Kapone made the connection and it’s been on ever since — their magnetic musical bond was simply undeniable. Their similar work ethic fueled their collaborative relationship and brought them here.

“Stand Tall,” which also features contributions from Young Hak, is the debut single from ethemadassassin and Diar’s Chain Reaction EP. The seven-track project is available via Bandcamp now. Find it here. - www.hiphopdx.com


"ethemadassassin & Celinski Drop New Video for “Hardbody”"

ethemadassassin & Celinski Hardbody
North Carolina emcees ethemadaddassin and Celinski, collectively known as 9th Floor have teamed up with Illpo (J. Bond and Mundae Boones) on the new track and video for “Hardbody”.

The emcees skillfully spit rugged street rhymes that relate not only those living that life, but those grinding in other ways to get theirs. The track was produced by shortFuZe, who uses some harmonious vocal samples and a heavy piano riff as the backdrop for these amped up rhymes. - www.hiphopauth.com


"ethemadassassin & Celinski(ft. ILLPO)Drop “Hardbody” (Video)"

ethemadassassin & Celinski join forces with ILLPO for the Shortfyuz laced joint “Hardbody!” Peep the visual heater below!



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"BMG Production Music Triumphs with Six Wins at The Mark Awards"

BMGPM received 14 nominations across 10 categories overall, representing offerings from its owned and represented labels
BMG Production Music Triumphs with Six Wins at The Mark Awards
BMG Production Music (BMGPM) has secured six of the top honours at annual The Mark Awards, the premier event recognising the achievements of the $1 billion dollar production music business, held September 24 at the Loews Hotel in Hollywood, CA.

Demonstrating its versatile excellence, BMGPM received 14 nominations across 10 categories overall, representing offerings from its owned and represented labels. BMGPM’s full catalogue includes around 500,000 internationally curated tracks spanning all genres.

This year’s Mark Award winning BMGPM entries are:

• Captain Marvel movie trailer track, ‘Luminous and Unstoppable’ by composer Aleksander Dimitrijevic. From the Immediate Music catalogue, it bagged Best Use of PM in Theatrical-Video Game Trailer with its epic piano build to drum and strings crescendo.

• Dramatic strings-laden piece ‘The Crowned Pawn’ from the X-Ray Dog catalogue and composer Inon Zur - named Best PM Film Trailer Track with its suspenseful, urgent, thrilling orchestral instrumental.

• Selectracks Song Catalog’s ‘Stand Up (Put Our Fists Up)’ by Josh Mobley, Moria Denson & Erskine Hawkins II. It took the Best Hip-Hop/R&B/Urban Track accolade with its slick and weighty old school hip-hop beats, featuring upright bass and male rap vocal.

• ‘Forensic Connections’ by Dan Brown Jr from CrimeSonics scored Best PM Investigative/ Crime Track - an eery, twinkling piece, drawing inspiration from the sterile, glassy, technological and sophisticated forensic science world with its mysterious and tense vibe.

• The Best PM Jazz Track was awarded for the smooth brass rumblings of Selectracks Craig Gildner composed number ‘All Over Town’ - a warm and expressive tune with a soothing male lead vocal, trumpet and horns creating a sweet snazzy mood.

• Christopher Miles Design won Best Cover Art for its quirky retro accompaniment to another Craig Gildner-composed album - Mambo Tonight showcases the charm of Latin American rhythms featuring live players and expert arrangements.

John Clifford, EVP and managing director (global) said: “These Mark Awards nominations and wins show just a part of the great depth and breadth of the BMGPM catalogue and shines a spotlight on some of the talented ‘hidden hitmakers’ we have in our ranks. Congratulations to our composers, producers and label partners from around the world. We are proud to work with you and to continue our journey of creative integrity and excellence as a leading provider in this brilliant industry.”

The Mark Awards are held as part of the annual Production Music Conference (PMC) in Los Angeles each year by the Production Music Association (PMA).

BMGPM is the fourth largest global player in the $1bn production music sector, and with offices in eight countries it is responsible for music in some of the world’s favourite entertainment and marketing media.

Since its worldwide launch in 2017, BMGPM has acquired AXS Production Music (France) Immediate Music (US), Big Bang & Fuzz (Australia), Deep East Music (UK), Telemusic (France) and launched custom music business ‘Altitude Custom’, bringing together BMGPM and BMG talent. This successful period of growth has also seen the worldwide relaunch of the BMGPM brand and the development of business with new clients including Ninja Tune and Red Bull.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world. - www.lbbonline.com


"ETHEMADASSASSIN RELEASES “MEN OF RESPECT” (VIDEO)"

ethemadassassin drops DirtyDiggs directed “Animal House 3” visual action for the ShortFuze powered banger “Men Of Respect!” Peep the heat below!



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"ETheMadAssassin – “Men Of Respect” | MIC SESSION"

From Greensboro, NC rising Hip Hop artist ETheMadAssassin stops by our HQ and drops his exclusive Mic Session performing, “Men Of Respect”.
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ABOUT ARMANDO URENA JR

Senior Publisher for @UGHHBLOG // Been an Underground Hip Hop fan all my life and I'm dedicated to keeping the culture alive on a daily basis. Working hard every day and staying positive is what LIFE is all about.

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ETheMadAssassin – “Bear Handz 3: Animal House” (Album)
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"ETHEMADASSASSIN – MEN OF RESPECT (OFFICIAL VIDEO)"

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Browse: Home / 2019 / August / 12 / ethemadassassin – Men Of Respect (Official Video)
ETHEMADASSASSIN – MEN OF RESPECT (OFFICIAL VIDEO)
raw drive / August 12, 2019 / Leave a comment / Artists, video


Los Angeles artist ethemadassassin combines forces with DirtyDiggs to drop his latest visual, “Men Of Respect”.

The track is off his most recent album “Bear Handz 3: Animal House”, which was entirely produced by ShortFuZe.



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"Meet Ethemadassassin"

AUGUST 26, 2019Meet Ethemadassassin
VoyageLA StaffVOYAGELA STAFF
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Today we’d like to introduce you to Ethemadassassin.

Ethemadassassin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I first started out in this music thing wanting to be a dj. I thought the dj was the coolest dude onstage because I could see how he was in control of the crowd. Of course, dj equipment costs a lot of money and my mom couldn’t afford it. The next best thing (which was most affordable) was writing lyrics because pen and paper was much cheaper… So at 12 years old, I began putting my pen to the pad. I was raised in North Carolina (with a healthy dose of the wrong side of the tracks of New Jersey and Ohio in my background during my formative and teen years) during the crack epidemic, so my writing style and subject matter reflects those experiences. So, if you really want to know ME, just listen to my music. My whole life is in there. I know a lot of artists say that, but it’s real. I know a lot of artists say that too…LMAO!!!

I formed my first rap group in high school (Many Heads Of Knowledge), and formed another in my college years (Circle Of Steel) with some of the members from my high school crew and with some others I met in college. I began my solo career in 2004 shortly after Circle Of Steel parted ways.

Official bio: With ten albums, 2 EP’s, numerous international collaborations, and over 15 years in the music industry, Los Angeles (by way of North Carolina) emcee, Ethemadassassin, is the physical embodiment of dedication, perseverance, independent artistry, and hustle.

Debuting as a solo artist in 2004 with the album, “Proverbs,” E followed up with 2008’s, “Tomorrow Never Comes,” and 2013’s, “Soul On Fire,” all of which E executive produced. During those years, E formed the now-defunct group, Veteran Assassins, with North Carolina emcee, Veteran Eye, and co-executive produced and released the albums, “Veteran Assassins,” in 2010, “Paint The Town Red,” in 2012, and, “G.O.L.D.” in 2016. Each of these albums, along with 10 Top 10 charting singles on Rap Attack Lives and Rap Network charts (USA and Canada), numerous guest appearances, a video on MTVBase (“Walk My Shoes” off 2008’s, “Tomorrow Never Comes”), a video on Ralph McDaniels’ Video Music Box (“Lemme In,” off Veteran Assassins’ 2016 release, “G.O.L.D.”), and international festival appearances (New Skool Rules, Rotterdam NL, Hip Hop Sonic, Groningen NL, Midem, Cannes Fr, StreetKrush, Gronichem, NL) have garnered international recognition, acclaim, and praise and helped catapult Ethemadassassin into position as an underground stalwart with a towering stage presence with a lyrical ability to produce uber-vivid depictions of the realities of his way of life.

Ethemadassassin had an eventful 2018, dropping 2 EP’s, (“Motivations” with Luse Kanz, produced by THE WDSMN, “Bear Handz: Magmatic” produced by QuakeMobb) and his 4th solo album (“Bear Handz 2: Bear Market” produced by Nazar).

Ethemadassassin started 2019 off with a super bang, releasing his 5th solo album, “Bear Handz 3: Animal House,” produced by ShortFuZe with features from Celinski The Mayor, J.Bond (of Illpo), O.G. Bobby Ne’gro, Pisto Pop, Sneek Rothstein, and Luse Kanz.

In August, Ethemadassassin is releasing, “Chain Reaction,” a collaborative EP with Los Angeles producer/emcee Diar Lansky. Immediately following that release, E plans to follow “Bear Handz 3” with his next installment in the Bear Handz series, “Bear Handz 4: Gram Newton,” produced by Akthentik, and then the final installment, “Bear Handz 5: Grizzly Addm’s.” Also on the horizon is an EP produced by long-time friend and collaborator, Gav Beats, who recently produced the 2019 summer smash, “Black Men Don’t Cheat.”

Has it been a smooth road?
It definitely has not been a smooth road. The hip hop industry is very cutthroat and is a constant money pit until an artist scores a “hit.” I’ve done a lot of “unsavory” things to be able to afford the costs of buying beats, paying for studio time, mixing, mastering, traveling, performing for “exposure,” attending conferences, pressing my own vinyl and distributing to dj’s all on my own, and shooting videos. I’ve never had a “sponsor” or even a fully dedicated manager. Everything I’ve accomplished musically has been off the strength of my own grind and network I created with no real handouts…in addition to handling everyday responsibilities of survival. I’ve been in positions where I had to choose whether I would pay certain bills on time or put that money towards music or promotion. I’ve lost a lot of friends either to the street, or the sacrifices I’ve had to make to continue to be an artist. I’ve been in this game a long time, and I’ve seen a lot of artists quit because the path seems to have no reward at the end of it if you’re not attempting to make “mainstream” music. There’s no real blueprint to becoming “successful” at this, so you have to really search within yourself to determine if this is all worth it. For me, it’s still worth it… I love this shit. Also, one of the biggest obstacles is getting my music to the masses in this digital age and getting people to do more than just “like” a social media post, but to actually LISTEN… With that being said, you can find all my music on any streaming platform of your choosing.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I’m an independent hip hop artist. I am my business. I’m known for spitting in-depth lyrics about street life and having odd, but honest views most street soldiers can relate to. I’m known for being extremely bar-heavy (punchlines, shock value, wordplay, and flow). I’m most proud of the fact that my journey has taken me to different countries to perform and work alongside international artists, all from being able to write songs that people like to hear over beats that bang (I’m also known to have a great ear for beats). What sets me apart from most is my focus. When I’m not out making the capital to invest in myself, I’m doing something musically…be it writing songs, picking beats, networking for my next show or media placement, setting up interviews, setting up video shoots, traveling internationally to network and perform, etc…I don’t socialize much like the average person. Everything I participate in outside of obtaining capital is music related. With that being said, you can find all my music on any streaming platform of your choosing.

How do you think the industry will change over the next decade?
I honestly see the industry on a downward spiral for the indie artist. Yes, this is the best time for an indie artist to be able to release music on his own, but it’s also the worst so far as pay. Ever since the invention of the streaming model, artists have really been on the short end of the stick so far as pay. First, it was record labels directly jerking artists with bad contracts. Once the medium went from physical (tapes and cd’s) to digital, the labels had to figure out a way to stay in the game and make money. So they partnered with the streaming services so they can still make a buck, but they took the same mentality of paying the artists the least and now all the streaming services pay fractions of pennies for thousands of spins.

So now, the game is for artists to get their music on streaming playlists, and the playlist curators know they are the new “it” thing, so a lot of them have taken the old “payola” model and the playlists cost money to get on…so the artist has to find another way to get paid for their craft…i see a lot of artists taking the next step, which is trying to get their music sync licensed for tv and movies and video games. That’s probably the next big step for indie artists, especially as music does not sell anymore. It’s definitely one of the routes I’m taking. With that being said, you can find all my music on any streaming platform of your choosing…(see a pattern here? LMAO!!!)

Contact Info:

Website: www.ethemadassassin.com


Suggest a story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

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"Ethemadassassin Is Shaping The Idea Of Hip-Hop With His New Release “Bear Handz”"

8 hours ago
5 min read

Ethemadassassin Is Shaping The Idea Of Hip-Hop With His New Release “Bear Handz”

With 10 albums and EP's, various of international collaborations, and over 15 years in the music industry, Los Angeles emcee, Ethemadassassin, is the physical embodiment of dedication, perseverance, independent artistry and hustle an artist must have to succeed. His debut was in 2004 as a solo artist with his album “Proverbs”, Ethemadassassin followed up with “Tomorrow Never Comes” in 2008 and “Soul On Fire” in 2013. All in which he has executively produced. Subsequent releases, festival performances, and networking served him justice!

Ethemadassassin had an eventful 2018, dropping 2 EPs, (“Motivations” with Luse Kanz, produced by THE WDSMN, “Bear Handz: Magmatic” produced by QuakeMobb) and his 4th solo album (“Bear Handz 2: Bear Market” produced by Nazar). But that didn’t stop this prospering artist yet! Ethemadassassin started 2019 off with a super bang, releasing his 5th solo album, “Bear Handz 3: Animal House,” produced by ShortFuZe
With this impressive track record, we had to check out his music and see if the work match the experience as we expect, and boy were we right!
His single “Bear Handz” off his album “Bear Handz 3: Animal House” was the first song we listened to from this upcoming star, and we were highly captivated by his classic rap style. He had a raw, old-school, and gritty style that reminded me significantly of the rappers from the golden area of timeless rap. Ethemadassassin perfectly transitions in today’s generation and current lovers of hip-hop due to his undeniable way of delivering banging heat. The beat slapped, the delivery was intense, and the lyrics were bold, and unapologetic! What other reason do you need to convince you that this song is a hit? However, a big believer in “let the work speak for itself” I’m sure this song could explain to you all more than I ever could! See it for yourself!
Listen to "Bear Handz" here and get to know Ethemadassassin in our interview below!
Welcome to BuzzMusic Ethemadassassin! What made you begin rapping? Was rhyming something natural to you?
Thank you for having me. I began rapping because my mom couldn't afford turntables. when I was growing up, I thought the dj was the coolest person on the stage. I was stuck on how they manipulated the music with their hands and I thought they looked fly doing the turntable tricks. so that's what i wanted to be....until mom said, "you know we can't afford that," and I was dropped back into my reality. I was still drawn to the music, and I had to put my hands in it somehow...so, at around 12 years old I started freestyling into the tape recorder on my radio. over time, that developed into me writing my own rhymes and that developed into writing songs. I think it was natural for me, as I've always loved reading and writing and I've always had a way with words. Writing assignments came easy to me in school, so creative writing for myself was super easy and fun. And this became even easier once i started writing about the things i actually saw and did instead of trying to imagine shit all the time. I have a horrible imagination.

How does your recent releases differentiate itself from your early releases in 2008, and 2004? Any major difference?
There's definitely a major difference. Those earlier releases i gave more of a balance of thought whereas now my most recent releases are strictly from the more animalistic side of my personality, which is something i never explored as an artist before. "Proverbs" and "Tomorrow Never Comes" both came from a street perspective, but they were more well rounded in display of who I am as a person. A friend of mine told me the bars on those projects were like street scripture, real life lessons. I wrote about highs and lows and good and bad times and the joys that can come out of street life and the overwhelming pains and losses you will experience if you choose that path. I bragged, talked my shit, but i took my lumps too. My more recent projects, the "Bear Handz" series, is just me letting my nuts hang on some gettin it out the mud shit...with my "bare/bear" hands. It's not message driven like my first albums. These are me just having fun writing the illest shit i possibly can to whatever beat I'm on. I had a lot to say on those first albums, so my delivery was more rapid-fire. For these newer joints, I've slowed it down some because I realized I was rapping past people's ears. I want people to really hear what I'm writing because I put a lot of thought into what I do. I also say my choices in production are slightly different. my older projects had a lot more soul samples and loops as that was the prevalent sound of those times. But now that boombap has made a resurgence of sorts in some arenas, my sounds are more like updated versions of boombap, but with updated snares and drums, with some soul mixed in it...but it's all hard shit at the end of the day.
What’s the major theme behind the album “Bear Handz 3: Animal House” ?
There's no real major theme to the music. it's really more about the fact this project has the most guests than anything i've done in the past. I don't have a lot of features on my projects, not on purpose but that's just how some things work out. Still, I figured all the artists I featured are animals in the booth, and it takes a real animal to get near a bear, so i just took that idea as the basis behind the project's existence: its a house full of animals, an animal...house.
Out of all your tracks on this album, which song do you believe best reflect the album’s theme and why?
I think the track, "Bear Handz," best reflect's the theme of the project. Yes, the song "Animal House," does have features and is the title track of the project, but "Bear Handz" is more a title track for all the projects and it defines why "Bear Handz" even exists. Without the "bear," there's no "animal house."
What’s next for you?
Right now, i'm working on the next Bear Handz project, "Bear Handz: Gram Newton," produced by Akthentik. So that's coming out in about a month. I'm also working on two other projects at the moment. The first one is a joint EP with Diar Lansky, who is also helming the production on that. The second is an EP with Gav Beats. I'm also in the planning stages of shooting my next video, "Soldier's Field." BZ Filmz, who did my "Bear Handz" video is also doing "Soldier's Field." I'm looking to have that out sometime in July. So far as shows, just stay posted to my IG or my FB or my twitter and you'll have the latest show info....depending on when this article drops, my next scheduled performance is in Cannes, France, on June 7th at Sun7.
Connect with Ethemadassassin on social media:
www.facebook.com/ethemadassassin
www.soundcloud.com/ethemadassassin
www.twitter.com/ethemadassassin
#BuzzMusic - www.buzz-music.com


"WELCOME 2 TEAM MOËT X #W2TM VIDEO | BEAR HANDZ – E THE MAD ASSASSIN #W2TM"

WELCOME 2 TEAM MOËT X #W2TM


VIDEO | BEAR HANDZ – E THE MAD ASSASSIN #W2TM
May 6, 2019

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"ethemadassassin – “Bear Handz” (@ethemadassassin / 2019)"

Old To The New – Ryan Proctor’s Beats, Rhymes & Hip-Hop Nostalgia
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ethemadassassin – “Bear Handz” (@ethemadassassin / 2019)



Raw, pounding title track from the North Carolina-raised, LA-based emcee’s “Bear Handz 3: Animal House” project,

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"Video: ethemadassassin – Bear Handz"

Video: ethemadassassin – Bear Handz
By jxd
Friday May 10, 2019


Bear Handz is the title track off ethemadassassin‘s 2019 release, Bear Handz 3: Animal House. The dark visuals take the viewer through E’s neck of the woods as he shows you how he gets it with his “bear” hands.




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"ETHEMADASSASSIN RELEASES “BEAR HANDZ” (VIDEO)"

ETHEMADASSASSIN RELEASES “BEAR HANDZ” (VIDEO)
In News / May 6, 2019
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Enter the jungle with ethemadassassin as the MC proves he’s the illest alive in the insane new BZ Filmz helmed visual for “Bear Handz!” Peep the raw steez below!


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"ETHEMADASSASSIN – BEAR HANDZ | VIDEO"

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Browse: Home / 2019 / May / 06 / ethemadassassin – Bear Handz | Video
ETHEMADASSASSIN – BEAR HANDZ | VIDEO
raw drive / May 6, 2019 / Leave a comment / Artists, video


“Bear Handz” is the title track off ethemadassassin’s 2019 release, “Bear Handz 3: Animal House.” The dark visuals, provided by @bzfilmz, take the viewer through E’s neck of the woods as he shows you how he gets it with his “bear” hands.

https://ethemadassassin.bandcamp.com/album/bear-handz-3-animal-house



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"ethemadassassin – Bear Handz (Prod ShortFuzE) (Video)"

ethemadassassin – Bear Handz (Prod ShortFuzE) (Video)
May 6, 2019posted by Leeps Isn't Dead


ethemadassassin drops a visual for, “Bear Handz”, which is from his ShortFuzE produced album, ‘Bear Handz 3: Animal House’, out now.



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ethemadassassin – Enemy (Prod QuakeMobb) (Video) - https://www.7thboro.com


"ETHEMADASSASSIN & LUSE KANZ DELIVER “420 CANNABIS CUP” (VIDEO)"

ETHEMADASSASSIN & LUSE KANZ DELIVER “420 CANNABIS CUP” (VIDEO)
In News / April 22, 2019
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ethemadassassin & Luse Kanz drop a new “Motivations” visual treat! Get lifted on the “420 Cannabis Cup” below!


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"420 Cannabis Cup: ethemadassassin & Luse Kanz drop new visuals in support of EPby HipHopCanada April 20, 2019"

420 Cannabis Cup: ethemadassassin & Luse Kanz drop new visuals in support of EPby HipHopCanada April 20, 2019
420 Cannabis Cup: ethemadassassin and Luse Kanz drop new visuals in support of EP
ethemadassassin and Luse Kanz return with their high powered release, “420 Cannabis Cup,” off their joint EP, Motivations.

Shot on Venice Beach, the stony visuals (provided by Akthentik Works) and the dreamy sounds (provided by The WDSMN) elevate the viewer to a higher stream of consciousness in celebration of 420 culture.

Check out the new video below.


About Luse Kanz
Some people say that hip-hop is becoming a faded culture because of its continuous evolution…others beg to differ.

Atlanta MC (by way of North Carolina, by way of Brownsville, Brooklyn) Luse Kanz, represents a brand of vintage sounds with a twist of technology in today’s world of independent artists. In contrast to the traditional business model and gateway systems of the golden age of hip-hop of the 90’s, most artists in today’s era of independence will agree that there is no formula or blueprint to reach success in today’s internet age. Artists are free to create their own lanes and display unlimited amounts of creativity. Luse Kanz creates hip-hop with no formula or blueprint, with the intention to recreate a moment in time where the listener falls in love with the culture as if it were the 90’s again.

Luse Kanz first debuted in 2009 alongside fellow North Carolina by way of Brooklyn MC, Maf Maddix, in the group Ndangr Species, on a mixtape titled, “The Now Later Vicstape,” featuring production from Flying Lotus, DevonWho, Sean C & LV, and Oddissee. Reemerging as a solo artist, Luse Kanz has multiple projects set to release in 2018, most notably, “Leftfield Live Nigha Rap,” with Baltimore MC, Bloonz Billionfold, and currently, “Motivations,” an EP with Los Angeles by way of North Carolina MC, ethemadassassin.

About ethemadassassin
ethemadassassin, first debuted in 2004 with the album, “Proverbs,” and since then has released 2 solo albums (2008’s “Tomorrow Never Comes,” and 2013’s “Soul On Fire”) and 3 albums as one half of the group, Veteran Assassins (2010’s “Veteran Assassins,” 2012’s “Paint The Town Red,” and 2016’s “G.O.L.D. Guns, Oil, Land, and Diamonds.”). These albums, along with 10 Top 10 charting singles on Rap Attack Lives and Rap Network charts (USA and Canada), videos on MTVBase (“Walk My Shoes” off 2008’s, “Tomorrow Never Comes”), and Ralph McDaniels’ Video Music Box (“Lemme In,” off Veteran Assassins’ 2016 release, “G.O.L.D.”), and international festival appearances (New Skool Rules, Rotterdam NL, Hip Hop Sonic, Groningen NL, Midem, Cannes Fr) have helped ethemadassassin gain recognition as an international underground stalwart.

Flying solo again, ethemadassassin has joined with Luse Kanz to release the “Motivations” EP, Spring 2018. The project is a modern day throwback to the hardcore yet soulful boom bap of hip-hop’s golden era. The sound is indicative of the project’s birthplace, as the bi-coastal emcees came up with the idea of the EP during A3C 2016 while attending a block party with the project’s sole producer, The WDSMN (Woodsmen), out of The Bay Area. The “Motivations” EP is available on all digital outlets. - www.hiphopcanada.com


"Ethemadassassin & Luse Kanz - 420 Cannabis Cup"

Ethemadassassin & Luse Kanz - 420 Cannabis Cup

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"ETHEMADASSASSIN & LUSE KANZ – 420 CANNABIS CUP [VIDEO] raw drive / April 21, 2019"

Browse: Home / 2019 / April / 21 / ethemadassassin & Luse Kanz – 420 Cannabis Cup [video]
ETHEMADASSASSIN & LUSE KANZ – 420 CANNABIS CUP [VIDEO]
raw drive / April 21, 2019 / Leave a comment / Uncategorized


ethemadassassin & Luse Kanz return with their high powered release, “420 Cannabis Cup,” off their joint EP, “Motivations.” Shot on Venice Beach, the stony visuals (provided by Akthentik Works) and the dreamy sounds (provided by The WDSMN) elevate the viewer to a higher stream of consciousness in celebration of 420 Culture.



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"420 Cannabis Cup (Official Video) - ethemadassassin & Luse Kanz"

Saturday, April 20, 2019
420 Cannabis Cup (Official Video) - ethemadassassin & Luse Kanz

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"ethemadassassin ft. Trice Be Phantom Magnetiq – Spoiler Alert"

ethemadassassin ft. Trice Be Phantom Magnetiq – Spoiler Alert
Written by SpitFireHipHop on April 10, 2019
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ethemadassassin debuts on SpitFireHipHop with his ‘Spoiler Alert’ video featuring Trice Be Phantom Magnetiq.

With seven albums, two EP’s, numerous international collaborations, and over 15-years in the music industry, the Los Angeles (by way of North Carolina) emcee, ethemadassassin, is the physical embodiment of dedication, perseverance, independent artistry and hustle.

Today, he teams back up with director, Rob Deane, to present ‘Spoiler Alert,’featuring Trice Be Phantom Magnetiq, off his 2018 release, Bear Handz 2: Bear Market. produced by Nazar, “Spoiler Alert” is a sonic throwback of Hip Hop, House, and Soul music and a reminder to all to check past baggage at the door when embarking on a journey with someone new.





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"ethemadassassin – “Enemy” (Prod. By QuakeMobb) [Video]"

ethemadassassin – “Enemy” (Prod. By QuakeMobb) [Video]
March 15, 2019

0

We going to get ours… and take some of yours, too!
This new ethemadassassin “Enemy” jawn is going HARD! The beat alone by QuakeMobb. Frozen butter but HAAARD! But then the rhymes are poured on to thicken and stiffen the batter #DopeLyricsMatter
“Enemy” is off ethemadassassin’s 1st installment in the Bear Handz series, “Bear Handz: Magmatic.”
ETHEMADASSASSIN – ENEMY (PROD. BY QUAKEMOBB) [SPOTIFY]
– @ojones1


Posted in Hip-Hop, Music, Videos | Tags: Enemy, ethemadassassin, QuakeMobb
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"ethemadassassin - Disneyland"

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"ethemadassassin – Spoiler Alert (ft. Trice Be Phantom Magnetiq) [Video]"

POSTED IN ARTIST TO WATCH, MUSIC VIDEOS
ethemadassassin – Spoiler Alert (ft. Trice Be Phantom Magnetiq) [Video]
I CAUGHT U SLIPPIN APR 12, 2019 0 COMMENTS
ethemadassassin
ethemadassassin teams back up with director, Rob Deane, to present “Spoiler Alert,” ft. Trice Be Phantom Magnetiq, off his 2018 release, “Bear Handz 2: Bear Market.” Produced by Nazar, “Spoiler Alert” is a sonic throwback of Hip Hop, House, and Soul music and a reminder to all to check past baggage at the door when embarking on a journey with someone new. Enjoy this video stream below after the jump and please share this with friends.


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"ETHEMADASSASSIN & TRICE BE PHANTOM MAGNETIQ RELEASE “SPOILER ALERT” (VIDEO)"

ETHEMADASSASSIN & TRICE BE PHANTOM MAGNETIQ RELEASE “SPOILER ALERT” (VIDEO)
In News / April 11, 2019
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ethemadassassin & Trice Be Phantom Magnetiq already know how this movie ends & they ain’t havin’ it!!! Check out the Rob Deane directed clip for “Spoiler Alert” below!


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"ETHEMADASSASSIN DELIVERS “ENEMY” (VIDEO)"

ETHEMADASSASSIN DELIVERS “ENEMY” (VIDEO)
In News / March 5, 2019
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ethemadassassin sinks his claws into new QuakeMobb powered production with a dope visual for the “Bear Handz: Magmatic” banger “Enemy!” Watch below!


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"ethemadassassin – Enemy (Prod QuakeMobb) (Video)"

ethemadassassin – Enemy (Prod QuakeMobb) (Video)
March 5, 2019posted by Leeps Isn't Dead


“Enemy” is a new visual from the 2018 EP by ethemadassassin, ‘Bear Handz: Magmatic’.



Other goodies
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ethemadassassin – Enemy (Prod Quake Mobb) (Stream)
ethemadassassin – Disneyland (Video)
ethemadassassin – Disneyland (Video)
ethemadassassin – Mercalli (Prod Quake Mobb) (Stream)
ethemadassassin – Mercalli (Prod Quake Mobb) (Stream)
ethemadassassin – Bear Handz: Magmatic (EP Stream)
ethemadassassin – Bear Handz: Magmatic (EP Stream)
Videoethemadassassin, QuakeMobb - https://www.7thboro.com


"ethemadassassin – Enemy (prod by QuakeMobb) [video]"

ethemadassassin – Enemy (prod by QuakeMobb) [video]
tortous2 weeks ago

ethemadassassin’s newest video, “Enemy,” is a ‘throwback’ of sorts, as the song is featured on ethemadassassin’s and Quake Mobb’s EP, “Bear Handz: Magmatic,” released in 2018. ethemadassassin teamed up with Los Angeles videographer and artist, Prothamaddmann, to deliver the gritty visuals for this fan favorite. “Bear Handz: Magmatic” is available on all platforms.

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"ethemadassassin - Enemy (Prod. by QuakeMobb/Music Video) Taken Off: Bear Handz: Magmatic EP (Spotify)"

ethemadassassin - Enemy (Prod. by QuakeMobb/Music Video) Taken Off: Bear Handz: Magmatic EP (Spotify)
Posted in U.S Urban Music News

ethemadassassin – Enemy (Prod. by QuakeMobb/Music Video) Taken Off: Bear Handz: Magmatic EP (Spotify)
by UV Admin on 05/03/2019
Los Angeles-based ethemadassassin drops the visual to his track ENEMY, taken off his 2018 EP, BEAR HANDZ: MAGMATIC, produced by North Carolina based Quake Mobb
ethemadassassin’s latest visual, ‘Enemy’, is a throwback of sorts, as the song is featured on ethemadassassin’s and Quake Mobb’s EP, ‘Bear Handz: Magmatic’, released in 2018.

ethemadassassin teamed up with Los Angeles videographer and artist, Prothamaddmann, to deliver the gritty visuals for this fan favorite.



ethemadassassin – Bear Handz: Magmatic EP via Spotify

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https://instagram.com/explore/tags/quakemobb - https://urbanvault.co.uk


"ETHEMADASSASSIN RELEASES “BEAR HANDZ"

ETHEMADASSASSIN RELEASES “BEAR HANDZ”
In News / February 18, 2019
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Mic beast ethemadassassin drops a serious banger for the listeners! Check out “Bear Handz” below!


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"ethemadassassin – Bear Handz (Prod ShortFuzE) (Stream)"

February 18, 2019posted by Leeps Isn't Dead


“Bear Handz” is the third single from ethemadassassin’s album, ‘Bear Handz 3: Animal House’, which is produced entirely by ShortFuzE and out now.



Other goodies
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ethemadassassin ft J. Bond, O.G. Bobby Ne’gro & Pisto Pop – Animal House (Stream)
ethemadassassin ft J. Bond, O.G. Bobby Ne’gro & Pisto Pop – Animal House (Stream)
ethemadassassin – Disneyland (Video)
ethemadassassin – Disneyland (Video) - https://www.7thboro.com


"ETHEMADASSASSIN – BEAR HANDZ | SINGLE"

ETHEMADASSASSIN – BEAR HANDZ | SINGLE

02.27.2019 by WANJA // LEAVE A COMMENT

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ethemadassassin drops “Bear Handz,” the 3rd single off his latest project, “Bear Handz 3: Animal House.”

Produced by ShortFuZe, the hard drums and E’s animalistic hustler bars displayed in “Bear Handz” provide the theme song for ethemadassassin’s entire “Bear Handz” project series.

Check out the track and full album below.


Off the Album: “Bear Handz 3: Animal House“:
https://ethemadassassin.bandcamp.com/album/bear-handz-3-animal-house

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"ETHEMADASSASSIN – BEAR HANDZ"

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Browse: Home / 2019 / February / 18 / ethemadassassin – Bear Handz
ETHEMADASSASSIN – BEAR HANDZ
raw drive / February 18, 2019 / Leave a comment / Artists, Audio


ethemadassassin drops “Bear Handz,” the 3rd single off his latest project, “Bear Handz 3: Animal House.”

Produced by ShortFuZe, the hard drums and E’s animalistic hustler bars displayed in “Bear Handz” provide the theme song for ethemadassassin’s entire “Bear Handz” project series.

https://ethemadassassin.bandcamp.com/album/bear-handz-3-animal-house



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"Men Of Respect ft. Celilnski – The Mayor [Audio]"

Men Of Respect ft. Celilnski – The Mayor [Audio]
I CAUGHT U SLIPPIN FEB 5, 2019
ethemadassassin
By Jack Barnes

“Men Of Respect” is the 2nd single off ethemadassassin’s, “Bear Handz 3: Animal House.” Enjoy this audio stream below after the jump and please share this with friends.

Produced by ShortFuZe, “Men Of Respect” features longtime friend and collaborator, North Carolina’s Celinski (The Mayor).

Twitter: @ethemadassassin @IStillLoveHER

Links:
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"ethemadassassin – Men Of Respect ft. Celilnski The Mayor"

ethemadassassin – Men Of Respect ft. Celilnski The Mayor
January 31, 2019 D~Nice News 0

Spread the love
“Men Of Respect” is the 2nd single off ethemadassassin’s, “Bear Handz 3: Animal House.”

Produced by ShortFuZe, “Men Of Respect” features long time friend and collaborator, North Carolina’s Celinski (The Mayor).

Check out the track and full album below.



Share this:
Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) - http://www.illuminati2g.com


"ethemadassassin ft. Celilnski - Men Of Respect (Prod. by ShortFuZe/Audio)"

ethemadassassin ft. Celilnski - Men Of Respect (Prod. by ShortFuZe/Audio)
Posted in International Urban Music News

ethemadassassin ft. Celilnski – Men Of Respect (Prod. by ShortFuZe/Audio)
by UV Admin on 31/01/2019
Los Angeles-based ethemadassassin is back, this time teaming up with Celinski (The Mayor), on his latest track MEN OF RESPECT, taken off his newest project BEAR HANDZ 3: ANIMAL HOUSE
‘Men Of Respect’ is the 2nd single off ethemadassassin’s, ‘Bear Handz 3: Animal House‘. Produced by ShortFuZe, ‘Men Of Respect’ features longtime friend and collaborator, North Carolina’s Celinski (The Mayor).



www.ethemadassassin.com
www.facebook.com/ethemadassassin
https://twitter.com/ethemadassassin
https://soundcloud.com/ethemadassassin
https://instagram.com/ethemadassassin
https://twitter.com/shortyFuzE

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Tags:Celinski (The Mayor) ethemadassassin ShortFuZe - www.urbanvault.co.uk


"ETHEMADASSASSIN (FT. J. BOND OF ILLPO, O.G. BOBBY NE’GRO & PISTO POP) DELIVER “ANIMAL HOUSE”"

ETHEMADASSASSIN (FT. J. BOND OF ILLPO, O.G. BOBBY NE’GRO & PISTO POP) DELIVER “ANIMAL HOUSE”
In News / January 9, 2019
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ethemadassassin links up with ILLPO’s J.Bond, Bobby Ne’gro, and Pisto Pop for a wildly insane audio attack called “Animal House!” Check out the savage banger below!


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"ethemadassassin – Animal House ft. J.Bond, O.G. Bobby Ne’gro, & Pisto Pop | Single Spread the love"

ethemadassassin – Animal House ft. J.Bond, O.G. Bobby Ne’gro, & Pisto Pop | Single
Spread the love
“Animal House” is the lead single off ethemadassassin’s newest project, also titled “Animal House” (produced entirely by ShortFuZe), released on Jan. 1, 2019. In the tradition of the infamous movie of the same title, ethemadassassin welcomes all newcomers to get rushed by his personal team of “animal” emcees, J.Bond (of Illpo), O.G Bobby Ne’gro, and Pisto Pop.
Check out the track and full album below.

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ethemadassassin - Men Of Respect ft. Celilnski The Mayor
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"Animal House: ethemadassassin enlists J.Bond, O.G. Bobby Ne’gro, & Pisto Pop for single"

Animal House: ethemadassassin enlists J.Bond, O.G. Bobby Ne’gro, & Pisto Pop for singleby HipHopCanada January 13, 2019
Animal House: ethemadassassin enlists J.Bond, O.G. Bobby Negro, and Pisto Pop for single ethemadassassin (Photo: Facebook)
Our Weekly segment The Weekly Eight returns with the a new posse cut from Los Angeles rapper ethemadassassin. “Animal House” features J.Bond (of Illpo), O.G. Bobby Ne’gro and Pisto Pop.

“Animal House” is the lead single off ethemadassassin’s newest project, also titled Bear Handz 3: Animal House (produced entirely by ShortFuZe), which was released on Jan. 1, 2019 and is E’s fifth studio album. In the tradition of the infamous movie of the same title, ethemadassassin welcomes all newcomers to get rushed by his personal team of “animal” emcees.

“With 7 albums, 2 EP’s, numerous international collaborations, and over 15 years in the music industry, ethemadassassin, is the physical embodiment of dedication, perseverance, independent artistry, and hustle.”

In March, E plans to follow Bear Handz 3 with his final installment in the Bear series, Bear Handz 4: Gram Newton, produced by Akthentik. ethemadassassin will follow the Bear Handz series with a collaborative EP with producer/emcee Diar Lansky, an EP produced by esteemed Los Angeles producer/emcee, Spec (formerly known as Aspect One), and an EP produced by long time friend and collaborator, Gav Beats.

SELECTION DETAILS
Artist/Group: Los Angeles (by way of North Carolina) rapper, songwriter, and producer, ethemadassassin.
Submission: The new ShortFuZe-produced single, “Animal House,” featuring J.Bond (of Illpo), O.G. Bobby Ne’gro and Pisto Pop. You can find the song on the newly released project, Bear Handz 3: Animal House.
Streaming Links: You can find the single and Bear Handz 3 project on various digital streaming platforms including Bandcamp and SoundCloud.
Social Media: You can follow @ethemadassassin on Instagram, and follow @ethemadassassin on Twitter.
Check out the “Animal House” single below.

ETHEMADASSASSIN – ANIMAL HOUSE


Animal House: ethemadassassin enlists J.Bond, O.G. Bobby Negro, and Pisto Pop for single - www.hiphopcanada.com


"ethemadassassin ft J. Bond, O.G. Bobby Ne’gro & Pisto Pop – Animal House (Stream)"

ethemadassassin ft J. Bond, O.G. Bobby Ne’gro & Pisto Pop – Animal House (Stream)
January 9, 2019posted by Leeps Isn't Dead


“Animal House” is the ill posse cut featuring Pisto Pop, O.G. Bobby Ne’gro and J. Bond by ethemadassassin.



Other goodies
ethemadassassin – Mercalli (Prod Quake Mobb) (Stream)
ethemadassassin – Mercalli (Prod Quake Mobb) (Stream)
ethemadassassin – Enemy (Prod Quake Mobb) (Stream)
ethemadassassin – Enemy (Prod Quake Mobb) (Stream)
ethemadassassin – Bear Handz: Magmatic (EP Stream)
ethemadassassin – Bear Handz: Magmatic (EP Stream)
ethemadassassin – Disneyland (Video)
ethemadassassin – Disneyland (Video)
Audioethemadassassin, J. Bond, O.G. Bobby Ne'gro, Pisto Pop - www.7thboro.com


"ETheMadAssassin – “Bear Handz 3: Animal House” (Album)"

ETheMadAssassin – “Bear Handz 3: Animal House” (Album)
Posted by: undergroundhiphopblog January 25, 2019


From Los Angeles by way of NC, check out the new project featuring sharp lyrics throughout 11 bangers by ETheMadAssassin, “Bear Handz 3: Animal House”.

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"ETHEMADASSASSIN TAKES VIEWERS TO “DISNEYLAND” (VIDEO)"

ethemadassassin hits viewers with the first “Bear Handz 2” visual! Check out “Disneyland” below. Ain´t no Mickey Mouse up in this bitch!!! - www.insomniacmagazine.com


"ETHEMADASSASSIN DROPS “AFTER THE CASH”"

ethemadassassin delivers more “Bear Handz 2: Bear Market” audio heat with the Nazar laced “After The Cash!” Check out the action below!


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"ethemadassassin – After The Cash (Prod. by Nazar/Audio)"

Los Angeles-based ethemadassassin drops his latest track AFTER THE CASH, produced by North Carolina based Nazar
ethemadassassin is having a hot and busy summer as he returns with, ‘After The Cash’, the second single off his soon to be released EP, ‘Bear Handz 2: Bear Market’. The West Coast transplant doesn’t stray from his East Coast roots as he delivers more of his signature Street Hustle’N’Grind bars and slick wordplay over a crazy piano loop produced by North Carolinian native, Nazar. - www.urbanvault.co.uk


"ethemadassassin – After The Cash (Prod. by Nazar/Audio)"

Los Angeles-based ethemadassassin drops his latest track AFTER THE CASH, produced by North Carolina based Nazar

ethemadassassin is having a hot and busy summer as he returns with, ‘After The Cash’, the second single off his soon to be released EP, ‘Bear Handz 2: Bear Market’. The West Coast transplant doesn’t stray from his East Coast roots as he delivers more of his signature Street Hustle’N’Grind bars and slick wordplay over a crazy piano loop produced by North Carolinian native, Nazar.



www.ethemadassassin.com
www.facebook.com/ethemadassassin
https://twitter.com/ethemadassassin
https://soundcloud.com/ethemadassassin
https://instagram.com/ethemadassassin

The post ethemadassassin – After The Cash (Prod. by Nazar/Audio) appeared first on URBAN VAULT UK. - www.drwong.live


"ethemadassassin – Disneyland (Prod. by Nazar/Audio)"

Los Angeles-based ethemadassassin drops his new track DISNEYLAND, produced by North Carolina based Nazar
ethemadassassin returns with the first single, ‘Disneyland’, off his soon to be released EP, ‘Bear Hands 2: Bear Market’. ‘BH2’ is the second in ethemadassassin’s 3 part, ‘Bear Handz’ mixtape series, all being released summer of 2018. Each mixtape instalment features it’s own producer with his own distinct flavour of Hip Hop, with ‘BH2’ being helmed by North Carolinian producer, Nazar.



www.ethemadassassin.com
www.facebook.com/ethemadassassin
https://twitter.com/ethemadassassin
https://soundcloud.com/ethemadassassin
https://instagram.com/ethemadassassin

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"ETHEMADASSASSIN DELIVERS NEW TRACK"

ethemadassassin delivers new Nazar laced audio excitement from the “Bear Hands 2: Bear Market” EP! Check out the new track below!


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"Ethemadassassin - "Enemy""

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"ethemadassassin – Bear Handz: Magmatic (EP Stream)"

ethemadassassin – Bear Handz: Magmatic (EP Stream)
July 7, 2018posted by Leeps Isn't Dead


‘Bear Handz: Magmatic’ is an EP worth listening to by ethemadassassin. Press play!



Albums, Audioethemadassassin - www.7thboro.com


"Single You Out: ethemadassassin – Mercalli (prod. by Quake Mobb)"

ethemadassassin-2
ethemaddassassin links up with production team Quake Mobb for this heavy banger. There is something symphonic and powerful about this cut. It can be found off of the forthcoming collaborative project, Bear Handz Pt. 1: Magmatic, which is set to drop next Friday, May 25th.


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"ethemadassassin – “Mercalli” (Prod. By Quake Mobb)"

QUAKING! ON POINT, OFF THE SCALE!
June 3, 2018 GrimyGeek 0



New ethemadassassin music. Calling it “Mercalli” (learn why, and more, with a look below and a listen above).

“Mercalli” is the second single off ethemadassassin’s, “Bear Handz Pt. 1: Magmatic” EP, set to be released May 25, 2018. The project is produced entirely by longtime friends and collaborators, Quake Mobb, out of Raleigh, NC. Quake Mobb’s series of beat “tapes” (@quakemobb) are named after all things related to earthquakes, and “Mercalli” is named after Giuseppe Mercalli, an Italian priest who developed a scale for measuring the intensity of earthquakes.

– @GrimyGeek - www.reupspot.com


"You Need To Hear This: @ethemadassassin "Mercalli""

May 15, 2018

You Need To Hear This: @ethemadassassin "Mercalli"

Unnamed

The production on this is crazy - fire new cut from L.A. based MC ethemadassassin off “Bear Handz Pt. 1: Magmatic” EP, set to be released May 25, 2018.



Posted by broken cool in Hip-Hop, Music | Permalink
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"ethemadassassin – “Animal Instinct” feat. Dawn Gun (Prod. By Quake Mobb)"

"In my army, I’m a controller, a General n!gga. In your army, you’re a soldier, a general n!gga…"
We got some new ethemadassassin for ya. This “Animal Instinct” with Dawn Gun on there talking hella sh!t to fill the spaces and keep sh!t moving rugged! The single is off the “Bear Handz Pt. 1: Magmatic” EP (due out May 14, 2018). The EP is produced by QuakeMobb, out of Raleigh, North Carolina.
“Animal Instinct” is a street homage to Redman and Hurricane G songs from the Golden Era, when Hurricane G would helm the hook with her own brand of in-your-face bravado and verbal middle fingers, while Redman backed up all her talking with hardbody, smack you in the face, bars.
ETHEMADASSASSIN – ANIMAL INSTINCT FEAT. DAWN GUN (PROD. BY QUAKE MOBB)
– @ojones1 - www.jayforce.com


"ethemadassin: Animal Instinct ft Dawn Gun"

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ethemadassin: Animal Instinct ft Dawn Gun
Posted on April 18, 2018 by agentj




ethemadassassin’s Bear Handz Pt. 1: Magmatic EP is out May 14, 2018, and Animal Instinct is the first release.

Featuring Los Angeles (by way of Harlem, NY) emcee Dawn Gun of The Sistem Crew, “Animal Instinct,” is a street homage to Redman and Hurricane G songs from the Golden Era, when Hurricane G would helm the hook with her own brand of in-your-face bravado and verbal middle fingers, while Redman backed up all her talking with hardbody, smack you in the face, bars.

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"ethemadassassin & Luse Kanz – The Baron (Audio) by UV Admin on 06/02/2018"

ethemadassassin & Luse Kanz drop THE BARON, the new track taken from their forthcoming EP, MOTIVATIONS
Former Veteran Assassins’ emcee, ethemadassassin, and NDangr Species’ emcee, Luse Kanz, break off from their respective groups and team up with beatsmith The WDSMN, to release ‘Motivations’. ‘The Baron’ is the first single to drop from the EP.

The project idea was birthed in 2016, as all 3 artists were attending a block party in Atlanta during the A3C Festival. One alcohol infused conversation birthed an idea and that idea birthed a conversation and that conversation and a lot of emails birthed the 6 song EP.

‘Motivations’ is a modern day throwback to the hardcore yet soulful sound of Hip Hop’s Golden Era. The first single, ‘The Baron’, is available on Soundcloud and the lyric video (produced by LyricVids.com) is available on Youtube. The ‘Motivations’ EP will be released in March on all digital outlets.



www.ethemadassassin.com/
www.facebook.com/ethemadassassin
https://twitter.com/ethemadassassin
https://soundcloud.com/ethemadassassin
https://instagram.com/ethemadassassin/
https://twitter.com/LuseKanz
https://soundcloud.com/LuseKanz
https://instagram.com/LuseKanz/

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"WIB PODCAST ETHEMADASSASSIN WORD IS BOND RAP RADIO – SHOW #312"

Sometimes names just need to be called out. This is one of those times. That’s why we start off this edition of the show with thirty minutes of battle rhymes and dis tracks.

Then, we have an exclusive interview with ethemadassassin. He talks about his new collab project with Luse Kanz and the plans he has to drop a lot of music this year.

And as usual, we bring you two hours of great hip-hop music.

If you listen to us live, we are moving time slots. Catch us on Tuesdays from 10:00 p.m. to 12:00 midnight on 94.9 CHRW Radio Western.

Press play and enjoy the show!

Chubb Rock ft Das Efx and PMD – Beef
Edo.G – Da Beef Goes On
Kurupt ft Xzibit – Calling Out Names
Lauryn Hill – Lost Ones
LL Cool J – Jack the Ripper
Chase March – It’s Clobbering Time
Common – Bitch in Yoo
ethemadassassin and Luse Kanz – The Baron
Euphrates – Break Yourself
Farm Fresh – I’ll Take You Home
Chan Hays ft Ghettosocks, Pharoahe Monch, and Ras Kass – Ghost in the Shell
Frek Sho – Mocean Detector
Rakim – When I Be on the Mic
ethemadassassin and Luse Kanz – Touches
The Fake Hunters ft ethemadassassin – Wisdom
Del & Amp Live – Far Beyond
Moore & Exit Only – Go Off
A.Y.E. – Times (N.Y.)
Sadat X – I Know This Game
Chris Orrick ft Nolan the Ninja – What Happens Next
Royce Da 5’9″ ft Eminem – Caterpiller
Fu-Schnickens – Ring the Alarm
Blu & Exile – The World Is


Listen to Word is Bond Rap Radio

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"On The Avenue with DJ Wayne Ski"

IN THIS EPISODE
Wayne Ski welcomes back Hip Hop recording artist ethemadassassin. We talk about his new collab project Motivations with Luse Kanz. Follow us @btrtoday and subscribe to the shows! - www.btrtoday.com


"ethemadassassin Ft Luse Kanz - Touches"

Atlanta MC Luse Kanz, who first debuted in 2009 in the group Ndangr Species, teamed up with North Carolina MC, ethemadassassin, one half of the group Veteran Assassins, for the "Motivations" EP.


The project is a modern day throwback to the hardcore yet soulful boom bap of Hip Hop’s Golden Era. The sound is indicative of the project’s birthplace, as the bi-coastal emcees came up with the idea of the EP during A3C 2016 while attending a block party with the project’s sole producer, The WDSMN (Woodsmen), out of The Bay Area. The “Motivations” EP is now available on all digital outlets.



Previous Release:
ethemadassassin Ft Luse Kanz - Enemy Capes
Posted by DJ Sippitakeover at 2:06 PM - www.thewrapupmagazine.com


"ethemadassassin & Luse Kanz (@ethemadassassin & @LuseKanz ) – Enemy Capes"

Veteran Assassins’ emcee, ethemadassassin, and NDangr Species’ emcee, Luse Kanz, break off from their respective groups and team up with beatsmith The WDSMN, to release “Motivations.” The project idea was birthed in 2016, as all 3 artists were attending a block party in Atlanta during the A3C Festival. One alcohol infused conversation birthed an idea and that idea birthed a conversation and that conversation and a lot of emails birthed the 6 song EP. “Motivations” is a modern day throwback to the hardcore yet soulful sound of Hip Hop’s Golden Era. The second single, “Enemy Capes,” is available on Soundcloud. The “Motivations” EP will be released March 12th on all digital outlets. - www.digiindie.com


"Hollywood Freestyle - ethemadassassin"

Here's the last Hollywood Freestyle of 2013, as 1/2 of Veteran Assassins drops off a stocking stuffer of bars on the #DXHQ rooftop. - www.hiphopdx.com


"Ethemadassassin Interview"

Posted on October 1, 2013 in Articles, Hip Hop, Uncategorized by wordplay. Bookmark the permalink.

IMG_6206

It would seem that the release of Ethermadassassin’s album Soul On Fire is very timely indeed and coincides nicely with the resurgence of lyricism and fans once again are hungry for emcees who can set the mic on fire with the straight up heat of their lyrics. It would also seem that observing hard times in society pushes people to up the ante in their creativity and commentary on what the hell is going on in this insanely unpredictable world. In this interview Ethermadassassin is up front, confident in where he’s at and where he’s going and proves that he is a man of his word.

WP: The album’s title Soul On Fire alone seems to indicate that it’s a very personal album, Lyrically you come across as very honest and open in tracks such as “Gratitude” and “What it’s Supposed To Be” “80s & 90s” reinforces that. Is this a trademark of your lyrical style?

E: Especially with the title of the album I wanted to give a very clear understanding of who I am and where I’m from and what I’m about so any songs they may have heard in the past or in the future make sense now. Some of the subject matter is the same but I take a different angle from most other artists. I figured this time let me open up a lot more so they can really see where all this stuff is coming from.

WP: What made you want to pick up the pen & create books of rhymes?

E: Ah shit man, I was too broke for guitar lessons. When I was young I loved music. I always wanted to play the guitar and it may sound nuts but I felt that Tito and Jermaine Jackson were the coolest muthafuckers playing guitar. My Mom didn’t have the money for me to take lessons.
Then Hip Hop came around and once again me and my expensive tastes I wanted to be a DJ, I’d be in New Jersey but certain stores had a whole DJ sets for like $1000 and I’d be begging my mom and my aunt to get em for me and they’s be like boy are you crazy? I then eventually figured out I should pick up the pad & pen, it’s cheap as shit and started rhyming.

WP: You have 13 tracks on this album would you prefer it if artists avoided releasing albums with 20+ tracks?

E: It’s not that I think it’s excessive, I think when you have an album with that many songs on there you have more of a chance of fucking up the project. Back in the mid 90s early 2000s muthafuckers were releasing albums with like 22 songs on them bitches and that’s not even including the skits and you’d be like yo I like half of this shit. The only group I think that made an album with a bunch of damn songs was De La Soul and they broke it up with wild ass skits, Maybe Redman, he’d drop albums with 18 / 19 songs. No others come to mind who did that successfully.
I’m about to make an un-popular statement I was never huge Tu-pac fan and when he dropped that double album I think it was a fucking mistake. I liked some of it but there was too many fucking songs. Some of them I liked but that style of his sounded like a preacher rapping. And with all that reverb? Nah man. His first two albums I liked and it didn’t have all that shit on there. I’m a huge Wu-Tang fan but there second release shouldn’t have been a double album. It’s a dope album if you listen to half of it.

IMG_6176

WP: Did a certain verse at some point let you know that you had what it takes to make a career out it? Can you remember any of the lyrics?

E: I used to smoke a lot of weed. I was probably like around 20 maybe 21. Back in school, I’d written a song called Magnum Opus that I did with a cat called Solomon Wise now known as God’s Letter. He’d seen me rhyming on the corner in Cyphers. We wrote some songs and my favourite was Magnum Opus. The fucked up thing is I don’t remember one line from it. All that shit was on tape back then I’m gonna have to ask him about those songs and see if he’s got a copy of it anywhere.
I knew I could write but my bar structure was fucked up, I wasn’t doing 16s I was doing like 28, 24 bars & shit. I thought I could write well and people would be like you can rhyme. Back then my songs were way more intricate then I do now and I can admit to that. I’ve taken all that intricacy out because I want people to understand and relate to it more. If I wanna get on my MC Hip Hop rappity-rap shit I’ll whip out the thesaurus.

WP: What is your most memorable Hip Hop Moment?

E: The first one that jumps out, I was in an MC battle at this club called Fluid probably in 95, I had these cheap gold caps on my front teeth. Not even a whole set fronts but caps. I was in the middle of the battle and when I was rhyming 2 of the caps flew out my mouth at the same time no bullshit. I caught both of em and carried on rhyming! The crowd went nuts. I lost the battle because the other dude bought like a 100 people from his block and as the winner is decided by crowd participation his people were on it! . I didn’t know that g - www.wordplaymagazine.com


"ethemadassassin - Soul On Fire"



ethemadassassin - Soul On Fire

soul_on_fire_PRINT.jpgLabel: R Steel Entertainment
Score: 8/10

Expectations will always be high when a long-standing emcee like ethemadassasin shares a sentimentally entitled album, ‘Soul on Fire,’ which is highly unusual in the hip-hop world. However, ethemadassasin, lives up to regal standards as set by his previous releases such as, ‘Proverbs’ and ‘ Tomorrow Never Comes’ both dealing with the chaotic lifestyle lived by this Golden Era emcee.

‘Soul on Fire,’ has different approach and reads as the finale to his previous albums and feels really reflective, as if he is tying up loose ends, and is described by the man himself as, “the latest chapter in the book of my life.” He seamlessly pays homage to the boom-bap era of hip-hop but skilfully adds his own twist of making it contemporary, which can be a hard rope to walk.

Trademarked for his rough, raw and real imagery that he creates through his lyricism, he can having you laughing and aghast in space of seconds: “I'm not the example of living, I'm the spectacle/ My nigga Truck took a bullet to his testicles.” It is these awkward moments ethemadassasin creates for the listener juxtaposing the hard-cold-truths of his reality with wit and sarcasm. This album features an eclectic mix of producers from across the Atlantic with the likes of Kyo Itachi from Japan, and SciFi Stu from Edinburgh to mention but a few.

Although some collaborations felt ill matched and awkward in places and perhaps geography may be the reason behind this; but when they worked, they worked. Content wise, it may not be his most revolutionary of works, but if its not broke why fix it? Admittedly, it is not my usual sounds, but there are definitely tracks that are creepers and will have you reciting lyrics; many a times, I felt it was necessary to shout, “fight music!” for no apparent reason.

Tracks that stood out with highly unusual pairings, but sonic greatness were, 'Young & Foolish’ featuring Veteran Eye, Martin H and Sherman Way (who also produced the track) had a lethargic beat but equally empowering message. Whilst, ‘80s & 90s’ had that throw back feel of boom-bap nostalgia.

Overall, ethemadassasin does himself justice and for hardcore fans you will not be disappointed, as he lyrically delivers the goods. For those new to this ageless rapper, it is recommended you reference previous works to gain some context on ‘Soul on Fire.’ The album does just that, bares his soul for us to hear.





Posted on October 03, 2013 at 11:39 AM
Author : JanineFrancois

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Tags: R Steel Entertainment / ethemadassassin / SciFi Stu / Kyo Itachi




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"Soul On Fire is the third solo album from North Carolina MC, ethemadassassin, and it offers a potent mixture of lyrical agility and social consciousness."




ethemadassassin has relocated to America’s West Coast in recent years, and this album sees him reflecting on his past, as well as turning an eye to the future. As a veteran of hip-hop’s ‘golden era’, E offers audio insights into the sounds of the 80s and 90s, whilst experimenting with cutting-edge production.

Much of the album’s production is refreshingly live-sounding; orchestral soundscapes blend with driving hip-hop beats. Tracks such as Tiger Blade, Crazy and Gratitude are heavy with soul and R&B samples, paying homage to previous musical eras but at the same time distancing us from them: a sampled female voice sings the hook on Crazy as though she is far-off or underwater, whilst Tiger Blade’s soulful production crackles and scratches its way along like some old wax-cylinder recording. On the album’s stand-out track, Can’t Get Enough, Wonder Boy’s production echoes eerily as though we are hearing it from the other end of a vast corridor.

click to watch the video on the SBTV player click to play video?

ethemadassassin blends the past with the future in his lyrical content too. 80’s & 90’s sees him leading us on a bewildering journey through his experiences growing up, referencing his own struggle alongside the political backdrop of the Reagan era. ‘Ronald sponsored Nicaragua, Ollie North, Iran-Contra/ I remember first semester of the seventh grade,/ Engulfed by the development of the first trimester of the crack trade,’ he raps. On Can’t Get Enough, E considers his past actions in light of his present gains: ‘the things I did to build my treasure,/ But now my name hold the kind of weight a scale can’t measure’. The album is full of reflective moments, effortlessly expressed with lyrical brilliance and innovation, as you might expect from an artist of E’s vintage. Gratitude and Letter To Mommy are heartfelt tracks which look back on the past with humbleness. ‘I look at my life and how I almost threw it away,’ E muses on the former.

Soul On Fire is a mature drop from a seasoned MC, with a breadth of experience and skill under his belt. If you’re ready to hear the emotional realness of what E terms his ‘book of life,’ give it a listen.

ARTIST – ethemadassassin ALBUM – Soul on Fire LABEL – R Steel Entertainment OUT – 17 September 2013

TRACKLIST

Intro (prod Devaron Benjamin)
Sparta (prod Devaron Benjamin)
Fight Music (prod Gav Beats)
Can’t Get Enough (prod Wonder Boy)
Elements (prod Gav Beats)
80's & 90's (prod SciFi Stu)
Tiger Blade (prod Akthentik Works)
What Its Supposed To Be (prod Kyo Itachi)
Nothing’s Gonna Stop Me (prod Wonder Boy)
Crazy (prod Wonder Boy)
Letter To Mommy (prod Devaron Benjamin)
Young & Foolish ft ft Veteran Eye, Sherman Way & Martin H (prod Sherman Way)
Gratitude ft Buck Hennessey (prod Gav Beats)

Visit ethemadassassin’s Twitter page here.
Find him online here.

By Fiona Guest
.

Author
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One Response to “ethemadassassin – Soul On Fire [Review]” - www.sbtv.co.uk


"Single You Out: ethemadassassin – H.T.G. (ft. Sole – R)"



stefanoneder Singlesethemadassassin, H.T.G., Sole-R, Soul On Fire

Single You Out: ethemadassassin – H.T.G. (ft. Sole – R)
September 21, 2013
artworks-000057977550-swgads-t500x500



ethemadassassin just released his album, Soul On Fire, and H.T.G., is a biproduct of that release. What we have here is a knocking beat (produced by an unknown entity) and some heavy lines laid down by e’ and Sole-R. From the track’s intro the listener will recognize that this a joint you carry body bags to. I’m just sayin’….



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"ETheMadAssassin – Soul On Fire"

ETheMadAssassin – Soul On Fire


Posted on Sep 20, 2013 in Hip Hop Review, Reviews

Genre: HIP-HOP / RAP



Originally hailing from Greensboro, North Carolina, the same place that birthed ‘American Gangster’ Frank Lucas, ETheMadAssassin has returned with his third full-length solo album, ‘Soul On Fire.’ Now living in Los Angeles, he has earned his respect as a fierce battle rapper, however he has something that many strictly battle-focused rappers lack; he can craft real songs too.



A genuine underground hip-hop veteran, E is also known for his work as one half of the Veteran Assassins, alongside rhyme partner Veteran Eye. However, it is not just in the cypher that E earned his props, as he witnessed the growth of the drug trade at first hand in Henderson, NC, where he lived. The result are rhymes that deliver a street-savvy world-view while never thoughtlessly glorifying a gangster lifestyle. Sure, E is ready to show that he is not someone to play with, such as on ‘What It’s Supposed To Be,’ but he is also ready to offer an authentic snap shot of life in the streets as he was growing (’80s & 90s’).



While E’s rhymes concentrate on recognizing the real, he stands above so many other MCs due to his lyrical ability. Delivering his rhymes with an impressive flow, he never seems to miss a beat as he weaves his wordplay through the production. Musically, the album tends towards a vintage mid-90s East Coast hip-hop feel, Soul, R&B and rock samples lacing the strong, 90s New York b-boy beats. Take, ‘Fight Music,’ for example, which sees E hit the track like M.O.P. Meanwhile, the 13 tracks are broken up by cleverly used interludes comprised of snippets from classic movies.



E is at his best when he keeps his rhymes close to street reportage, and as such seems to stumble slightly when moving to a dedication to his lady on ‘Crazy.’ Not that it is a bad track, but rather that E’s raps normally rise to the standards that the likes of Ras Kass would be pleased with. Elsewhere, E shows that he can rhyme on different soundscapes as he is joined by Veteran Eye, Sherman Way, and Martin H on the more southern-fried, ‘Young & Foolish,’ while he seems to relish the L.A. flavors with the synth-assisted, ‘Gratitude.’



Sure to please fans of 90s-style hardcore hip-hop from the likes of D.I.T.C., E offers his own take on the streets while demonstrating that, as an MC, he is not to be taken lightly. Check out the latest release from this under-exposed MC.
- www.popculturez.com


"One thing about rappers is they don’t wanna shut the f—k up’, says EtheMadAssassin"


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‘One thing about rappers is they don’t wanna shut the f—k up’, says EtheMadAssassin

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www.youtube.com/watch?v=Pli_3N6MbrU











Added by Annika Allen on September 20, 2013


“One thing about rappers is they don’t wanna shut the f—k up,” I’m told by LA rapper Ethemadassassin. Before you get excited, this is not a subliminal please pass the mic aimed at an unnamed emcee, it’s an explanation of how he earned the moniker that rivals Mississippi in the have I used enough S’s? stakes.

Whereas some guys would be locked in cyphers from sun up till sun down, a busy E would drop something quick and leave. “A friend of mine was like ‘that’s like some assassin shit’ and I was like ‘what you mean?’ and he said ‘you get in there and give them one bullet and then you out.’” The same friend also pointed out how mad E looked all the time. The rest as they say…

This of course was all a long time ago. By his own admission E is not your “average new young rapper”. He took to the art form over twenty years ago after his original plan for being a DJ was scuppered.

“Being a DJ you got to have turntables. It cost money for turntables and my mum wasn’t getting me no turntables,” he tells me in an accent that betrays his North Carolina roots. Originally from Greensboro – home of Frank Lucas, American Gangster – a young ethemadassassin would lyrically sketch out his world over other rappers’ tapes.

E didn’t grow up in the projects, but was only child to a mother who was a teacher and a father that was “outside”, so was left to his own devices a lot of the time which often involved hanging around older kids.

Combine that with spending lots of time in Camden, New Jersey and Youngstown, Ohio – both notorious for their crime rates – and you get someone who years later offers the hilarious analogy: “You ever notice how somebody’s breath stink, but they don’t know it, but everyone else does?”

Unpacking the metaphor, he explains that it wasn’t until he went to university to study broadcast communication that he realised how “f—ked up” his environment was. Seeing black people from a “real-life Huxtable background” gave E a new perspective – eventually. It was a bumpy road but he managed to graduate proving he had brains as well as bars.

Flash forward to the present day and you find a man that is one half of rap duo Veteran Assassins, and three solo albums deep courtesy of his latest offering Soul on Fire. E emits a vibe that can only be described as a “G with a degree” as it is clear he has been able to combine his street and book smarts to positive ends.

ethemadassassin-large

I should probably add comedian to the list too. He describes his current video as being “put together on some Frankenstein shit,” and “a perfect imperfection – you know like the big titty and small titty.” And when I enquire about any talents he wishes he had, he tells me: “I’d like to croon. That would be some cool shit to just sing the panties off a woman.”

When he turns rapstorian giving me a brief rundown of the journey the genre has taken, and how music mirrors the drugs of choice, I find out he is also quite the conspiracy theorist. “I’m pretty certain the government will find another drug that’s going to do the same shit that crack did, if not worse, ‘cause motherf—kers are too happy right now.”

Growing up in the crack era has provided E with lots of tales; some of which are recounted on the autobiographical Soul on Fire – the title being a nod to the Elridge Cleaver book Soul on Ice. Baring his soul was the intention when he set to putting the project together so it was interesting to find out what songs he thinks define it.

“Letter To Mommy is the glue to the album. That song shows my whole process of thinking as a youth, and I think it shows the process of thinking of a lot of black youth at that time.

“80’s & 90s is the youth that I am talking about. 80s & 90s is about the crack era. Values got skewed in that time and people started valuing materialistic things.

“Gratitude is a thank you for being here after all the bumps and bruises I got through life. I’m thankful I made it, because I have a lot of friends that didn’t. That’s as cliché as hell but it’s the truth.”

It would seem that ethemadassassin has a life that would make a great book. What would he call it? “Tomorrow never comes or that first hundred dollars,” he tells me in a voice that sounds as if he is reminiscing that first hundred dollars. My thoughts are confirmed when he adds: “’Cause that first hundred dollars kinda did it.”

“I’d love for the end scene to be an old bastard on the front porch of a big ass house and I’m telling my granddaughter t - www.flavourmag.co.uk


"Review: Ethemadassassin – Soul On Fire"


ethemadassassin-soul-on-fire

Ethemadassassin has dropped his third solo album. We know his soul is on fire, but can the same be said of the album?

In a bid to bear his soul, E delivers a 13 track project that touches on a variety of subjects such as growing up in the crack era, 80s & 90s; being addicted to ‘the life’, Can’t Get Enough; and an ode to his mother, Letter To Mommy. Coupled with the rather aptly titled tracks Sparta and Fight Music, you get a body of work that doesn’t stray too far away from the typical conventions of street music. E curates beats from producers like SciFi Stu, Kyo Itachi, Wonder Boy and Gav Beats resulting in crazy guitar riffs, soulful vocal samples and jazzy piano keys being used as the soundtrack for a joyride through the mind of a veteran emcee.

Bearing in mind that Ethemadassassin has ties to North Carolina, New Jersey and most recently LA, the project doesn’t sound anchored to any particular geographical region, but it does ooze the 90s giving it the potential to sound dated to ears not old enough revel in the nostalgia this creates. The most impressive thing about the album by far is that 11 of the tracks are entirely featureless. A bold move meaning he has no choice but to win us over with his lyrical prowess. Luckily he has this in abundance and the years spent honing his craft shine through. Tracks that leave their mark for me on this front are What It’s Supposed to Be, 80s & 90s, and Tiger Blade.

Young & Foolish is the first track that Ethemadassassin decides to enlist help with in the form of Veteran Eye (fellow Veteran Assassin), Sherman Way and Martin H. If I am completely honest I would say it’s a miss. Not only does E rap his cohorts off the track, the vocals on the hook are super annoying. This song is like an unwanted intruder at what was an otherwise cool party.

My only criticism of the album is I feel he has held something back. He plays it a bit safe which is a shame since independent releases have the ability to be everything and anything a major label wouldn’t allow them to be. That said, I like it for the most part and would say this is still an album worth having in your collection if you expect hip hop to have more than just rhyming couplets and a catchy hook.

face-4outof5


.

Tags: Hip Hop, Music, review



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Taytula Burke | Website

London based lady 'livin' la vida writer'. I'm into what makes humans tick, so you will catch me waxing lyrical on anything from music to politics and all the glorious and mundane things in between.
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"Interview: ethemadassassin (HTF Exclusive)"

Interview: ethemadassassin (HTF Exclusive)
by Josh Pratt


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ethemadassassin-intA head of his single release ‘H.T.C‘ ethemadassassin caught with HTF for an exclusive interview. E gave us an inside view into the rappers lifestyle whilst also talking about his new music and what he thinks of current music.

HTF: Yo, Thanks for spending some time with us at HTF – how’s it going?

E: Thanks for having me. everything’s cool, just gearing up for my album release.

HTF: So first thing which strikes me is your name, where did it come from and what does the “E” stand for?

E: My name was given to me back in college by an old friend, The One Sun Lion Ra. Back in college, dudes would have multiple, massive, all-day ciphers. dudes would miss class just to get high and drunk and rhyme all day. Ra was always holding court as like THE chief emcee and beatbox. I would sometimes listen, and then eventually I would join in. the name came from the difference between me and the other emcees. The other emcees wanted to just rhyme the entire fucking day and some wouldn’t even want to pass the mic, whereas I would get my chance, pop off, and be out. no goodbyes, no nothing.

Ra used to tell me I was on some assassin shit cause I would come through and shoot once, kill the target, and disappear. the “mad” part just came from the times. Most people walked around with a screwface, and I did too. the “e” is the initial of my first name, which is what everyone actually calls me (“the mad assassin” part is more like a title instead of an actual name) so you have “e…the mad assassin.” I type it in all lower case letters to make it look less inconspicuous regardless of the size the word, and it still sticks out which happens to represent my persona. I decided to push it all together on some hip hop shit cause I liked how it looks and I wanted new listeners to have to decode it when they saw it. so, “ethemadassassin,” all lower cases, no spaces, fix your faces…

HTF: Can you give the readers at home a brief back story of EtheMadAssassin?

E: With me, there’s no such thing as a ‘brief back story,” but “ethemadassassin” actually started out as a young hip hop fan who went by “Easy E” only to have my heartbroken when a group called NWA dropped and changed the face of music and they, of course, had a member known as “Eazy E” so I was forced to changed my name to ”E-Money.” I would go around battling dudes with my man Paydaye. Eventually, I went to college and instead of taking school seriously, I took rap more seriously and became “ethemadassassin.”

In ’97 I got my first record on local radio, “The Bar Scene, Pt. 1? with my man DL, as the group Circle Of Steel. We did some more records and eventually joined back up with Paydaye and my other man Bashir to extend the Circle Of Steel. We eventually parted ways, and I ended up going solo and dropping my first album, “Proverbs” in 2004. my second LP, ”Tomorrow Never Comes” dropped in 2008. I joined with Veteran Eye in 2010 and along with The Fakehunters we dropped “Veteran Assassins.” In 2012, along with SciFi Stu we dropped the second Veteran Assassins LP, ”Paint The Town Red.” I’m dropping my 3rd solo LP Sept. 17th, “Soul On Fire.” Believe it or not, this is as brief as I could make this story. everything else, I cover in my music, so please check that out…

HTF: If we want to know what EtheMadAssassin is all about which 3 songs of yours should we listen to?

E: Probably ‘Thoughts Of an Assassin‘ off my ‘Proverbs‘ album, then ‘The Life I Know‘ off my ‘Tomorrow Never Comes‘ album, and then ‘Letter To Mommy’ off the upcoming ‘Soul On Fire‘ album. they’re all on iTunes, so check em out….they pretty much wrap me up in a nutshell.

HTF: Tell us about your brand new track ‘H.T.G.’?

E: “H.T.G” stands for “Hustler/Thug/Gangster”. it’s a song to inform people who are unfortunately bamboozled by some rap music into thinking that hustlers, thugs, and gangsters are the same and to show them that there really are different levels in those lifestyles.

HTF: The track has an old school feel with a mix of modern sounds. Whats your take on modern Hip Hop/Rap and where do you think its going?

E: I love where hip hop is going now. I don’t like where the industry is trying to take it. hip hop is and will always be an evolving means of expression for artists. unfortunately, the industry will always try to find a way to take the most “popular” or most “marketable” sound and pimp it and its creators to make a buck and shit on everybody involved, which in turns creates artists who are out to just make that buck and don’t care about the quality of their music or the retarded shit they’re saying. its been going on since the first recorded records.

HTF: What should your fans expect next from you?

E: I’m currently working on the 3rd Veteran Assassins album, “G.O.L.D.” - www.hitthefloor.com


"EXCLUSIVE PREMIER: E THE MAD ASSASSIN "H.T.G." FT. SOLE-R"

– “H.T.G.” ft Sole-R (Audio)
by Josh Pratt


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HTGcoverLA rapper EtheMadAssassin released his third solo album yesterday ’Soul on Fire‘. E has given us here at HTF an exclusive premiere of his brand new track which has be taken straight from his new album called, ‘H.T.G.‘. The track that features Sole-R blends the rich hard beats of old school hip-hop with the modern sounds of today.

Check out ethemadassassin new track below and tell us what you guys think.



Follow E on twitter @EtheMadAssassin
‘Soul on Fire‘ on iTunes.


- See more at: http://www.hitthefloor.com/music/exclusive-premiere-ethemadassassin-h-t-g-ft-sole-r-audio/#sthash.xgYVUWuQ.dpuf - www.hitthefloor.com


""H.T.G." by LA MC ethemadassassin"

New joint by LA based MC ethemadassassin formerly outta Greensboro NC

This banger "H.T.G." also features Sole-R

Check it out on Soundcloud



His new album Soul on Fire dropped last week
__________________ - www.siccness.net


"WIB Rap Radio Hour With ethemadassassin"












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WIB Rap Radio Hour With ethemadassassin


Posted: September 16th, 2013 by: Chase March
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September 16th, 2013


Written by Chase March


ethemadassassin is no stranger to The Word is Bond. We have featured him several times over the the past few years here on the site. Tomorrow, he drops his [...]
ethemadassassin






ethemadassassin is no stranger to The Word is Bond. We have featured him several times over the the past few years here on the site.

Tomorrow, he drops his third solo album entitled Soul on Fire.

Last week I had the chance to have a nice conversation with him for this program. We discuss swearing in hip-hop, early rap name monikers, the influence NWA had on the music, and much, much more.

I also spin some of his great music.


WIB Rap Radio Hour with ethemadassassin by Thewordisbond.Com on Mixcloud


ethemadassassin – 80s and 90s
ethemadassassin – Tiger Blade
ethemadassassin – Can’t Get Enough
The Fake Hunters ft. J Sands and ethemadassassin – Sax Man Blues

Press play to be educated and entertained.

And make sure you subscribe to us on iTunes or Mixcloud so you won’t miss a weekly episode of the show.

The Word is Bond Rap Radio Hour – bringing you the best in real hip-hop music and talk every week.



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Chase March

Chase March is an elementary school teacher, a writer, and a hip-hop historian from Hamilton, Ontario, Canada. He is a producer and co-host of DOPEfm on 93.3 CFMU, an overnight hip-hop radio show. He also heads up the podcast for The Word is Bond.


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"ethemadassassin - Soul On Fire (LP preview)"




Dead Ott's Hip Hop World

UK rapper Dead Ott talks about all things hip hop, from the UK to the USA









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30




ethemadassassin - Soul On Fire (LP preview)

Originally from Greensboro, North Carolina, USA – home of “American Gangster” Frank Lucas – ethemadassassin once again brings his own firebrand hip hop to the table with his 3rd solo album “Soul on Fire”.

Its the first since “Tomorrow Never Comes” in 2008 which included the single “Walk My Shoes” Since that release he has swapped coasts, moving to Los Angeles, California to team up with his old Greensboro sparring partner Veteran Eye to form Veteran Assassins. As a group they have toured the west coast with Project Blowed’s Kandi Cole and released two albums while still retaining solo careers.

Having earned a reputation as a fierce rap battle MC, E also became respected for his representation of the world around him in his rhymes.
- www.styxmen.blogspot.com


"ethemadassassin – 80's and 90's and Exclusive Interview"

ethemadassassin – 80's and 90's and Exclusive Interview

Ryan Maxwell • August 20, 2013 • Comments (1)


ETheMadAssassin

As HHK previously reported, ethemadassassin is getting ready to drop his upcoming album “Soul on Fire” on 17th September 2013. I’m delighted to premier a single from the album titled 80's and 90's which is the second leak from the project. The single has been produced by UK’s “Sci Fi Stu” and ethemadassassin speaks about what many will consider the golden era. ethemadassassin has also answered some questions as part of an exclusive interview which speaks about the upcoming album, his personal favourite tracks, and his upbringing and roots. You can listen to ethemadassassin – 80's and 90's and read the exclusive interview below.

HHK: Firstly can the HHKMag readers have an introduction please?

E: Peace, my name is ethemadassassin, pronounced “e the madassassin,” all lower cases, no spaces, fix your faces…I’m one half of the duo Veteran Assassins, one-fourth of the crew known as Circle Of Steel, one-seventh of the clique known as The Ninth Floor, and one-sixth of the collective known as Team Bastard, and I’m 100 percent me…

HHK: We understand you started performing during what’s commonly known as the Golden Era of hip hop. How did you start out in terms of getting shows & being involved in the rap battle scene, and how did you put together your first recordings in these days?



E: Back in those days, the battles just started out in school lunchrooms, school hallways and bathrooms…I developed a reputation of being good at it and I just kept going on. As time passed, people would throw me in battles whenever and wherever there was another emcee to go against. once I started taking rhyming seriously, I would enter battles and contests at skating rinks, clubs, the block, wherever…but it was different back then cause everything was off the head, nothing pre-written, so you had to just be sharp with your freestyle. Once I started taking song writing seriously, I put the battles on the backburner and started focusing on becoming a performer. Some cats in the neighbourhood had connections in other cities with club owners and would get my people on local spot date shows with touring acts. One of my first “official” shows was with my first crew, Many Heads of Knowledge, opening for The 69 Boyz. I had to sneak in the club to perform, because I had gotten kicked out of line for arguing with security on whether or not we were on the bill…and I was drunk. After that, I figured it would be smarter to just throw my own shows…that were when I was in college. My name spread fast and soon enough, it got to the point where people would find me and ask me to get on shows across the state and a few out of state spots too.

My first recordings were done in my man Paydaye’s bedroom. He had two technique 1200 turntables, and a mixer that could sample for 8 seconds and he had a 4 track Tascam machine. he would loop breaks out of current hip hop songs off the vinyl and we made songs off of them, rhyming either into a cheap ass microphone, or into some sony Walkman headphone speakers he rigged to work as microphones…you know how 50 Cent used to make his mixtapes, by jacking a known beat and then making a brand new song out of them? That’s kind of what we did…but in the early 90's.

HHK: For new artists starting out in the “internet” age, how would you compare the benefits and drawbacks to when you started out until now?

E: The internet is the great equalizer in the music business now. Artists don’t have to have a record label present their music anymore, artists can do it themselves and not have to pay anybody back because they signed a bad contract…only problem is figuring out how to get these millions of internet music fans to hear YOUR music…and get them to spread the word about you.

HHK: You spent most of your days in North Carolina. But you also spent time in NJ before moving to LA. Tell us why you relocated?

E: Actually, it’s the other way around. Without getting into too much of my personal life, I spent most of my days in North Carolina, but from age 0 to about 17 I spent most of my non-school days in NJ, so that state was a big part of my formative years growing up and in hip hop also. I just recently relocated to L.A. because this is where all the business that I wish to get involved in exists. you’ve got film here, you’ve got music here, you’ve got art, you’ve got a lot of money here. Plus, this area is one of my biggest fan bases. I had been visiting Veteran Eye consistently ever since he moved here from NC in 2007, so once we formed the duo in 2010, it just made sense that I move here. The ironic thing is I had planned on moving here early 2000's, but I got “sidetracked.”

HHK: There appears to have been resurgence in interest happening in the States at the moment for 90's hip hop culture, whether in fashion or music. Have you witnessed this also and how would yo - www.hip-hopkings.com


"ethemadassassin - Soul On Fire LP"

Ethemadassassin – Soul on Fire LP

Ethemadassassin is an established rapper hailing from Los Angeles, with a few solo albums, the Veteran Assassins collective and a rap battle history to add to his stripes. His upcoming project is a new album titled ‘Soul on Fire’ where he continues to fly the flag for native Hip Hop with that old skool, organic soundscape.



And that’s the theme that dominates the album. A collection that is firmly rooted in a classic Hip Hop sound, that does honour its heritage with some slick beats and engaging lyricism, but also does suffer from sounding a bit too safe. In the same vein, there is enough raw, soulful Hip Hop influences shining through that embraces the listener, amongst the current crop of diluted music out there. That is expressed right from the start with the ‘Intro’ skit, where Ethemadassassin announces his sporting intent with driving rhymes over a vocal looped sample.

More graceful soul driven tracks come through via ‘Can’t Get Enough’, with Ethemadassassin again coming up trumps with a lounging flow that matches up with the track with good results. ‘Crazy’ is a more superior example of that link up, with an addictive, rolling cityscape beat. ‘What It’s Supposed To Be’ is a theatrical production which Ethemadassassin also tackles with an emerging identity of forceful rhymes.



The best joint off the album is ‘80s & 90s’. Fired up by a dope reminiscing beat, the dreamy backdrop empowers Ethemadassassin to throwback to times gone by with inspiring effect, although perhaps at times the flow was a bit too rapid for the moody hook. A proud credit to see this was a production from UK based artist Scifi Stu. This track is well worth investigating as the album’s highlight.

‘Sparta’, ‘Elements’ and ‘Fight Talk’ are more gully, rowdy jams with verses that switch from general fare through to energetic flows. ‘Tiger Blade’ is a commendable track with an uptempo bluesy hook, that Ethemadassassin blazes with passionate rhymes, also being blessed with a few choice cuts.

Fans of the vintage Hip Hop sounds that are being maintained in today’s generation thanks to the likes of Talib Kweli or Torae, should definitely investigate this album as this is well placed in your collection. But on top of that, a few punchy singles are lurking away on this album, which should be checked out in its own right, especially the ‘80s & 90s’ jam.

‘Soul on Fire’ is released on September 18th.
- www.niksquared.com


"ethemadassasin – Soul on Fire album review"


ethemadassasin – Soul on Fire album review




written by Leland Gill

Coming live from North Carolina is rapper ethemadassassin. Although he has been active since the ‘80s, E has spent a majority of the time in the underground circuit. He offers Soul on Fire as his 3rd solo album and as another step in his long career. His experience shows in his raps as he speaks on his rocky past and lessons learned from his successes and failures. He has been with music and the streets for a long time and his maturity comes across loud and clear.

Ethemadassassin is an artist with a mature voice and has plenty of tracks to look out for on this album. ‘What it’s Supposed to be’ is my favorite track on this album as it has some of the best lyrics of madassassin married with a great hook and even better beat from Japanese producer Kyo Itachi. It serves as the best example of the eye for grade A sound that E actively tries to put forth.

‘80s and 90s’ is creative as E runs down all of the popular styles and culture that he witnessed and grew up on. ‘Fight Music’ has an excellent beat built off an energetic guitar riff. E uses this tune effectively to deliver an aggressive song about keeping it real in life. ‘Can’t Get Enough’ contains a wonderful and soulful instrumental that could stand alone without any vocals.

The biggest negative in my eyes is the length of the songs themselves. E clearly has plenty of bars to fire off and it would have been cool to hear more tracks that focused on rhymes uninterrupted by hooks. The choruses are not bad by any means but a rapper with skills like madassassin should allow his verses take center stage more often.

Soul on Fire is an exercise in skillful lyricism and top-notch delivery from someone who has valued experience with hip-hop. Ethemadassassin creates quality sound using the past of the genre and his own life for influence. The album drops Sept 17th.












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"ethemadassassin – Can’t Get Enough (Video)"


Posted: August 6th, 2013 by: Samantha
Previous Post Next Post














August 6th, 2013


Written by Samantha


Originally from Greensboro, North Carolina – home of “American Gangster” Frank Lucas – ethemadassassin once again brings his own [...]
ethemadassassin






Originally from Greensboro, North Carolina – home of “American Gangster” Frank Lucas – ethemadassassin once again brings his own firebrand hip hop to the table with some visuals for ‘Can’t Get Enough’. Swapping coasts, moving to Los Angeles, California to team up with his old Greensboro sparring partner Veteran Eye to form Veteran Assassins. As a group they have toured the west coast with Project Blowed’s Kandi Cole and released 2 albums while still retaining solo careers.


‘Can’t Get Enough’ is the first single off ethemadassassin’s 3rd solo album, Soul On Fire, dropping September 17th. Stream the video after the jump.

















ethemadassassin: - www.thewordisbond.com


"ethemadassassin – Can’t Get Enough (Video)"


Posted: August 6th, 2013 by: Samantha
Previous Post Next Post














August 6th, 2013


Written by Samantha


Originally from Greensboro, North Carolina – home of “American Gangster” Frank Lucas – ethemadassassin once again brings his own [...]
ethemadassassin






Originally from Greensboro, North Carolina – home of “American Gangster” Frank Lucas – ethemadassassin once again brings his own firebrand hip hop to the table with some visuals for ‘Can’t Get Enough’. Swapping coasts, moving to Los Angeles, California to team up with his old Greensboro sparring partner Veteran Eye to form Veteran Assassins. As a group they have toured the west coast with Project Blowed’s Kandi Cole and released 2 albums while still retaining solo careers.


‘Can’t Get Enough’ is the first single off ethemadassassin’s 3rd solo album, Soul On Fire, dropping September 17th. Stream the video after the jump.

















ethemadassassin: - www.thewordisbond.com


"ethemadassassin – Can’t Get Enough (Video)"


Posted: August 6th, 2013 by: Samantha
Previous Post Next Post














August 6th, 2013


Written by Samantha


Originally from Greensboro, North Carolina – home of “American Gangster” Frank Lucas – ethemadassassin once again brings his own [...]
ethemadassassin






Originally from Greensboro, North Carolina – home of “American Gangster” Frank Lucas – ethemadassassin once again brings his own firebrand hip hop to the table with some visuals for ‘Can’t Get Enough’. Swapping coasts, moving to Los Angeles, California to team up with his old Greensboro sparring partner Veteran Eye to form Veteran Assassins. As a group they have toured the west coast with Project Blowed’s Kandi Cole and released 2 albums while still retaining solo careers.


‘Can’t Get Enough’ is the first single off ethemadassassin’s 3rd solo album, Soul On Fire, dropping September 17th. Stream the video after the jump.

















ethemadassassin: - www.thewordisbond.com


"Soul On Fire"


Soul On Fire


Artist: E The Mad Assassin

Label: R Steel Entertainment




By Andrew Kay | 01 August 2013

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Soul On Fire


Coming to my attention on this, his third album, ethemadassassin, from North Carolina gives an assured showcase of his talent, with witty wordplay and crowded, but sophisticated and soulful production- if you will, drum foundations with the boom and the bap laced with instrumentation to keep the shoulders shuffling, the brain nourished and the heart beating.

The intro is a nice touch, with a vocal sample that sounds like Donny Hathaway, the track feels it’s full of fist pumping purpose and singular attitude sounding like Ethemadassasin means business.

‘Sparta’ is a sweaty, grimy cut with more effort made to lyrically sound clever with the usual similes and comparisons used in creatively descriptive ways: “God’s Rambo”, “Strong like a vampire drinking Popeye’s blood”, “’till I’m free like Amistad”.

‘Fight Music’ is the hustle-in- the –concrete-oppression-of- the-ghetto anthem. The track is full of ruckus inspiring energy and middle-finger defiance. A looped guitar sample supports the track’s aspirations with some chunky drums.

‘Can’t Get Enough’ is full of reminisces and regretful decisions, illustrating the deadly allure of short-term perspective about entering the drug game, only to be dragged down by the long-term, lingering consequences of selling drugs: the paranoia and the rip off, comparing this with the highs and lows of the rap game (as good as finding a great woman). The tempo slows down, imbedded with a male vocal sample and little flourishes of sounds that evoke whispering pines and 70s pimped out fashions with scantily-clad ladies rubbing their men down in urban opium dens; perfect for a summer BBQ playlist.

‘Elements’ is that TV series police procedural soundtrack from another era, with pushy organ sounds and hi-hat cymbals. Its gangsterism flaunted throughout the song with an infectious energy that feels cinematically vivid, like De Palma’s ‘Scarface’ but lyrically credible enough to keep the listener’s ear pressed.

‘80s and 90s’-has that warm, Ready-Break glow of nostalgia, as the gangster rhymes and chest-thumping gives way to a chill-out moment of reflection. Fashions like bamboo earrings, drinks like Thunderbird and stepping on fresh Jordan’s are name-checked in a beer-goggle homage to another time entirely.

‘Tiger Blade’ imagines his life through a parallel universe of Ginsu knives and kung-fu flicks. Musically, it’s a lot more crowded and ambitious than some of the others on the album, including a nice sample from a choice Nas record. Nice touch to have an old black and white movie sample at the end.

‘What it’s Supposed to Be’ speaks of the inevitability of accepting your destiny in life. In Gangster rap, that usually means dying an honourable and heroic death with conflicting moral codes. It also means excusing the fact that you might be able to change the path of your own destruction.

‘Nothing’s Gonna Stop Me’ starts off with a sample of a surrogate father figure telling the fictional young buck the way to survive in a prejudiced society and then spends the song taking about fatalism and singularity-whatever happens, happens- just deal with it, even it includes a young and messy death. This probably has the most sweeping beat- its lush, with violins pushing through to leave the drums as the foundation for inspired head-nodding.

‘Crazy’- has some nice wordplay reversing the concept of eating out and, eating out (if you get my meaning) making this a sex record with added heart. The idea of monogamy for the gangster is as risky as a quick profit, but sometimes it can’t be helped. The upbeat sounds recall springtime horniness- that time between winter and summer, with the weather and the mood changing and lust played out in the cool breeze.

Humanising the gangster gets the vivid and heartfelt treatment on ‘Letter to Mommy’ where sad pianos express a lament of a life full of regret and confusion, where growing up poor in a household of having nothing necessitates an objective to achieve huge material wealth, but with consequences, leaving our narrator on the path of no looking back, confronting his demons and his recklessness.

‘Young and Foolish’ sounds like a sequel to ‘Letter to Mommy’, whereby Ethemadassassin admits his failings whist being unable to ignore the road to the riches of his amoral lifestyle- continuing the illusion of “being a big tipper” whilst living in denial is a one-way ticket to disaster.

‘Gratitude’ illustrates the contradiction of the gangster and the ungodly justification for the damage they cause. Expressing gratitude for life, whilst living a toxic lifestyle is the inherent contradiction, beautifully illustrated and expressed on this final track.

‘Soul on Fire’ is an apt title for a nicely crafted and lyri - www.blacksheepmag.com


"AN INTERVIEW WITH ETHEMADASSASINRnB/Hip Hop | Thursday 3rd October 2013 | Annalisa"

Expectations will always be high when a long-standing emcee like ethemadassasin shares a sentimentally entitled album, ‘Soul on Fire,’which is highly unusual in the hip-hop world. So it was pleasure to capture up with this age-less rapper via dog-and-bone to hear all about his album’s confession.

Tell us where you where coming from with ‘Soul on Fire.’
I wanted to make an album that was personal, it is street music but coming from a different perspective. There is a lot of truth behind it, as I felt like I was baring my soul and I am also fiery person!

I feel like there is a lot maturity from your previous stuff, it is refreshing to see an artist grow up with their music and listeners, was that an intentional approach?
It was, if you pay attention to the first 5 tracks in how the beat is constructed they have a very 90s boom-bap sound and the subject matter matches. At the same time, I have evolved as a person and I wanted the rest of the album to also deal with that too.

How did you strike that balance of sticking to your roots as someone apart ‘golden era’ of hip-hop to incorporating a 2013 sound?
I am that! As you get older things change, your experiences change, your opinion changes. As I have changed, music changed, it just a balance of reference. I have an appreciation of the whole entire spectrum of hip-hop.

With this all in mind, what journey are you taking your listens on with ‘Soul on Fire?”
As you can see my output of music is very sporadic, I don’t just drop music all the time! I have really taken my time to live my life and it just so happens that I rap! My first album, ‘Proverbs’ was about giving the life lessons I have learnt in my life. The second album, ‘Tomorrow Never Comes’ I really felt hopeless about shit, sometimes you feel like you are fighting a battle and feel like you are not winning, but the fact that you are still fighting means you are winning. This last album, I feel is a summary of the first two.

You described your first album as being “sporadic” I would say its more crafted, it has been a 5 year gap between ‘Tomorrow Never Comes’ and ‘Soul on Fire’ so what was the lead up to that?
I would say life get in my way! On top of that, being a one-man record label having to push my music on my own. As an independent artist you have to push everything on your own and 2 years can easily pass. I have pushed it as far as it can go, and now I have to find producers to making more music. I am picky with music, I have to love a beat before I can start writing to it and I like to take time write my song. I am also a tough critic on myself.

How do you strike balance between managing yourself as an artist and then creating music as an artist?
I manage time really [and] I rarely sleep! I do have people around me who help me, but sometimes if there something to be done you just have to do it. I have the type of mentality that is ‘ I’m going to get it done today!

I wanted to say to move the conversation on to the song ‘Gratitude’ as it really stood out. I find it quite provocative, especially the lyric, “I’m living I’m a spectacle,/my nigger took a bullet to my testicles!” Where did inspiration come from?
Where I grew up and the people I grew up with, there was a lot shit that we went through. It is like I survived. I have lots of friends who are dead and friends who been shot up and shot each other up. That whole song is about me saying I have made it through all of that and as a black man growing up, I’m lucky to be alive and is thankful for it.

I feel you have this natural ability to connect your reality into lyrics in doing so creating imagery with words.
Its something that I just do, because I am a matter-of-fact- kind of guy. All of those things happen exactly how I said it. I just the truth by me painting a stark reality I am giving it to you straight.

How do you know when you have got a good beat?
In the first 4-5 seconds I know, it just hits me in a certain way. If the beat can stir an emotion in me immediately than I can probably write to it. It takes a lot to move me musically; I think that my musical taste is tougher than the average person. I think if I like then you go like it!

Ok so you heard it, you like it, how then you put your concept across to the beat?
That’s a good one! Sometime I am thinking about a concept in my head. I might hear a beat that I like and feel this fits the mood of this idea. Sometimes I hear beat and I just start writing till I can’t stop.

With all of this in mind, what is your favourite track on the album and why?
[Pauses] Probably, ‘Letter to Mommy,’ my mother was teacher and never really had a lot of time to deal with me one-on-on and so we didn’t have a close relationship. I feel there is a lot of my life that my mum has no idea about. It just my letter to her and to let her know its not your fault!

Ok so what are the next steps for ‘Soul on Fire?’
I’m going to get rich and change my name! I’m pushing the album and got two big shows coming up and release some more videos and setting up tour dates.

Soul on Fire is available NOW from iTunes now http://itunes.apple.com/us/album/soul-on-fire/id685226091

Follow @ethemadassassin

Words by Janine Francois @GrrlsClub

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"ethemadassassin - Soul on Fire (Review)"

ethemadassassin - Soul on Fire (Review)
12:25 PM – by Mike Scheumeister 0
ethemadassassin - Soul on Fire (Review)

"Soul on Fire" is the third studio album from hip-hop veteran ethemadassassin. The album features guest appearances from Veteran Eye, Sherman Way, Martin H and Buck Hennessey as well as production from Kyo Itachi, Devaron Benjamin, Wonder Boy and others. The album is set to be released on September 17, 2013.


1) Intro - The first track on the album features ethemadassassin spitting a single extended verse over a soulful vocal sample loop. The beat is produced by Devaron Benjamin and its pretty ill. Lyrically, ethemadassassin comes correct and spits some darts to give us a quick glimpse of what to expect on the rest of the album. This is pretty good and is a nice way to kick off the album.

2) Sparta - Devaron Benjamin returns with another ill instrumental, this time with some epic violins, blaring horns and head-nodding drums. The beat has a militant feel and ethemadassassin brings it, spitting hard street rhymes with some witty wordplay.
"Scopin' everything in sight, I can't stop my thug
It's strong like a vampire drinking Popeye's blood
I was built with a will to win, the Black fist so militant
Diligent, balance benevolence with belligerence"
This shit is raw.

3) Fight Music - The beat on this track, produced by Gav Beats, has an energetic electric guitar, hard drums and the occasional vocal chanting to give it a sort of rock stadium feel. Ethemadassassin spits some aggressive battle rap and braggadocio rhymes about making it through the hard times. His lyrics and flow are more vehement than on the previous few songs, which meshes nicely with the intensity of the instrumental. Dope.

4) Can't Get Enough - The beat on this track, provided by Wonder Boy, has a muffled soul sample that gives the song a hazy, dreamy vibe. Ethemadassassin gets a bit personal on here, rapping about his addiction to money and success as well as his strive to make it in the rap industry. The beat is dope and the lyrics are honest. Very nice.



5) Elements - Gav Beats returns with another loud instrumental that is similar in feel to his previous contribution to the album, "Fight Music." The beat is full of electric guitars, organs and hard-hitting drums. Ethemadassassin comes correct, but I'm not really feelin' the beat on this one as much as the others. It's not terrible, but it's not my favorite song on here.

6) 80's & 90's - Now this is dope. SciFi Stu comes through with an ill old school hip-hop instrumental for ethemadassassin to body. Lyrically, ethemadassassin is simply paying homage to the past and the years that he grew up in. The only negative I have about this song is the chorus, which is a bit repetitive and could have been fleshed out a bit more. Still, the beat is ethereal and ethemadassassin rips it. This is one of my favorite songs on the album so far, even with the weaker chorus.

7) Tiger Blade - The beat on this track, courtesy of Akthentik Works, has a carefree, laid-back vibe to it that I'm really diggin'. As usual, ethemadassassin is on point with his rhymes and spits a handful of one-liners describing himself and how ill he is. Lyrically this may be one of his better performances on the album so far, rapping verses filled with deft wordplay and clever metaphors. Another banger.

8) What Its Supposed To Be - This song originally appeared on Kyo Itachi's 2010 album "Musikyo", which was criminally slept on in my opinion. The instrumental, by Kyo himself, is definitely a banger, with some airy flutes, sweeping strings and hard boom-bap drums. The beat is beautiful and ethemadassassin bodies it, spitting about life and wondering if this is really what it's supposed to be like.
"I got post-traumatic stress disorder from lyrical slaughters
Many mortals, pulverizing bones and rippin' aortas
I hide the mental scars, my boots show I'm in the struggle
Been representin', runnin' like Tubman through this concrete jungle"
This shit is absolute fire and is easily one of my favorite songs on here. I've said it before and I'll say it again, Kyo Itachi is one of the most underrated hip-hop producers in the rap industry.



9) Nothing's Gonna Stop Me - Wonder Boy returns with a cinematic instrumental that features an orchestral backing sample with a sped-up vocal loop on the chorus. The beat is really ill and ethemadassassin spits some heartfelt lyrics over it, rapping about how nothing is going to stop him from achieving his dreams - you're either with him or against him. This is fire. Very dope.

10) Crazy - Wonder Boy comes through yet again with another ill beat, this time with
an energetic, jazzy instrumental that's got my head nodding a bit. Ethemadassassin comes correct and raps about giving up his playa ways after meeting a woman who's got his head in a whirlwind. Nice.

11) Letter To Mommy - Devaron Benjamin returns with a dope instrumental that has some soft piano keys, breezy strings and hard-hitting drums. As you can probably guess from the title of the song, this track is a letter from ethemadassassin to his mother. He apologizes for all the hardships and pain he has caused her over the years and thanks her for always being there for him. Dope.

12) Young & Foolish (featuring Veteran Eye, Sherman Way & Martin H) - This track teams up ethemadassassin with fellow Veteran Assassin member Veteran Eye, as well as Sherman Way and Martin H (who sings the chorus). Up until this song, ethemadassassin has held down every verse on the album by himself, so its kinda nice to hear him sharing the mic a bit. The instrumental, by Sherman Way, has an upbeat, carefree feel to it and each emcee comes correct, rapping about the foolish things they did growing up. Nice.

13) Gratitude (featuring Buck Hennessey) - The final track on the album has a beautiful, uplifiting instrumental by Gav Beats that is very different from the guitar-heavy beats he provided at the beginning of the album. Ethemadassassin raps about being grateful for everything that he has in his life while Buck Hennessey provides the chorus. This song is really good. Dope way to end the album.

I'm going to rate the album

4 / 5

because its consistently dope pretty much the whole way through. There are a few tracks that are not as strong as the others, but most of the songs are banging. The beats range from good to great and ethemadassassin comes correct on every verse, rapping about a variety of topics ranging from giving thanks to his mother for being there for him to growing up in the cold streets. The only real criticisms I have of the album are a few mediocre beats here or there, a couple iffy choruses and a few sequencing issues. I feel like the tracks that featured guest appearances should have been interspersed better throughout the album since both tracks appear at the very end, leaving ethemadassassin to hold it down on his own for the first 11 tracks. It's not a big issue, but having some variety throughout would have been better than waiting until the very end. That being said, the album is still really dope and should not be missed. Soul on Fire is out September 17 on R Steel Entertainment.



Posted in: 2013, Album Review, ethemadassassin
← Newer Post Older Post → - www.rap-essence.blogspot.com


"Video Premiere: ethemadassassin – Can’t Get Enough"

TRU is proud to premiere the new video of the battle veteran and one half of the duo Veteran Assassins known as ethemadassassin. Based around an effectively laid back soul sample, ‘Can’t Get Enough’ hearkens back to the type of tracks that came out of the Roc-a-Fella Dynasty during their heyday. The visuals that accompany it carry a similar vibe, with Moët bottles in sight, and a beard like he came up in Philly rather than Greensboro, NC (and residing in Cali). The pricy beverage isn’t indicative of overtly balling or a derivative posture though, there’s too much of a proudly blue collar vibe for that. It’s more like treating oneself after a job well done, as ethemadassassin chronicles the work he has put in over the years. He may have, according to the song, “overpaid his dues”, but it’s clear he wouldn’t have it any other way. Like a certain Brooklynite out of the aforementioned crew, he can’t leave rap alone. Add this to your summer playlist and you’ll be glad he wouldn’t.

Keep an eye out for ethemadassassin’s new solo album Soul on Fire, out September 17, and hop on over to veteranassassins.com for more info.
- www.therapup.net


"VIDEO: ETHEMADASSASSIN – WHAT IT’S SUPPOSED TO BE (PROD. BY KYO ITACHI) In Hip Hop by El Cynico URMJuly 22, 2013"

HIP HOP
GRIME
DANCEHALL
STREET ART
Ethemadassassin New
VIDEO: ETHEMADASSASSIN – WHAT IT’S SUPPOSED TO BE (PROD. BY KYO ITACHI)
In Hip Hop by El Cynico URMJuly 22, 2013
VIDEO: ETHEMADASSASSIN – WHAT IT’S SUPPOSED TO BE (PROD. BY KYO ITACHI)
Ethemadassassin – New video from the rapper, originally from Greensboro, North Carolina who drops a video from his 3rd solo album ‘Soul on Fire’. Which is a return to the game since ‘Tomorrow Never Comes’ in 2008 which included ‘Walk My Shoes’, which was playlisted by the MTV Base and Flava TV.

This first single from the new album showcases a mix of soul, r&b and rock samples, combined with hard driving hip hop beats which compliment his aggressive flow style.
@ethemadassassin @kyoitachi - www.blatantlyblunt.com


"ethemadassassin - Soul on Fire"

Soul on Fire, the first album in four years from North Carolina gangsta rapper ethemadassassin (one half of rap duo Veteran Assassin), is a deeply nostalgic look back at the youth and early career of an artist who's been making music for over two decades. Thematically, the album is as cohesive as any rap album you'll come across, as ethemadassassin drops into his lyrics a seemingly endless number of references to the 1980s and 1990s to emphasize the era that most contributed to his development as an artist.

Following "Intro," in which ethemadassassin declares this album to be "another act in my movie," the album's next two tracks, "Sparta" and "Fight Music," have a decisively darker, harder attitude--arguably the most alpha-male tracks on the album, and not necessarily indicative of Fire's overall tone. Acknowledging and paying respect to the music that influenced him is clearly important to ethemadassassin, but the aggressive posturing that dominated the "golden age" of gangsta rap in the early 90s now sounds antiquated. Sure, to survive in the neighborhoods where guys like E grew up, one had to put up a hard front and walk tall, but the tough talk that's spit throughout a track like "Fight Music" starts to become repetitive and even risks becoming boring. It's when he's more honest, emotionally specific, and even, yes, somewhat vulnerable that ethemadassassin is at his most interesting and effective. Listen to "Crazy" to hear him talk about falling for one woman, rhyming "our souls two-steppin' together, forever." Not exactly the point of view of a promiscuous player with no real feelings for his "hoes"; instead it's a killer track about being loyal after finding the right person. "Letter to Mommy," too, is an open apology to E's mother with personal and truthful lyrics like "I never front like I had it the hardest, but I understand what it's like to want to have it all regardless," and further bolsters the album's nostalgic vibe. But "Young & Foolish" and "80's and 90's" are the tracks that really emphasize this album's retrospective theme: "80's & 90's" explicitly references everything from Ronald Reagan to Air Jordans, Guess jeans, and Adidas, while "Young & Foolish"--with its auto-tuned refrain but inspiring lyrics--is an excellent example of ethemadassassin's ability to collaborate with other rappers and explore refreshingly different sounds.

As the album was recorded and produced in the UK, some beats have an overtly European groove, such as "Can't Get Enough," where ethemadassassin bluntly compares his addiction to the music to Richard Pryor's notorious crack habit over a track that sounds as though it was pulled from a Chill Out in Ibiza compilation. "Fight Music" reinforces the late 80s-early 90s theme with a looped sample of an ear-deafening electric guitar shred. And, of course, it's impossible not to mention the audio clips that serve as intros and outros to several tracks, such as an obligatory soundbite of Al Pacino as Tony Montana in Scarface--a clip that would feel cliched and grossly played out if it wasn't countered by a clip from the original 1932 version of Scarface; ethemadassassin seems determined to let us know that he carries a lot of respect for the originals. The clips--which also include a remarkable quote from 1993's Menace II Society--are flashy production touches that attempt to weld the album's themes together, but at the end of the day, it's ethemadassassin's music, lyrics, and willingness to take an honest, sobering look in the rear-view mirror that burn brightest across Soul on Fire.

Soul on Fire is out September 17 on R Steel Entertainment. For a deeper look at the man behind the music, read our interview with ethemadassassin here.







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- www.soundparlor.com


"Featured Artist: ethemadassassin"


Featured Artist: ethemadassassin

Originally hailing from North Carolina, ethemadassassin--who also goes by "E," and makes up one half of the LA rap duo Veteran Assassins--has been writing and rhyming for as long as he can remember. As an artist who describes his music as "conscious street rap," his latest album, Soul on Fire (dropping on September 17th) is often a nostalgic look back at his influences and his upbringing, yet still serves as a confident announcement that his ambition is only going to push him harder and farther into the future. E is successfully working outside of the mainstream record industry to make the music he wants to make on his own terms, and it's in that spirit that we gave him the soundparlor 10. Check out his answers below, and find our review of his forthcoming album, Soul on Fire, here.

ethemadassassin


the soundparlor 10: an interview with ethemadassassin


where are you from, where did you grow up, and where do you spend most of your time these days?

I grew up in Henderson, NC, a small town with big city problems (at one point, the violent crime rate per capita was 3 times that of NYC and L.A. [Henderson] always ranks in the top three in the state for high school dropouts, HIV infections, teen pregnancies, and drug usage). As a child, I was with various relatives in other cities/states that had the same issues (Camden, NJ, Washington, D.C., Youngstown, OH). I later moved to Greensboro, NC for college initially, but I ended up staying there when I finally finished. I say "finally" because I took a somewhat scenic route in my approach to school which involved a lot of the things I speak about in my music. I just recently moved to Los Angeles, so I spend most of my time there now.


was there a specific event, moment, or song that first got you "into" music?

I can't recall a specific moment, I just know that I've always loved music. My mom says I used to grab pots and pans out of the kitchen and make my own drum sets when I was three years old. She also said I used to wild out whenever Michael Jackson came on the radio.


who were your biggest musical influences growing up?

My biggest influences growing up were probably everybody my pops told me were bad people. I remember specifically a time we were at a stoplight and he says, "You see that guy right there? he's a thug...he's a baaaad dude...you don't wanna be like him...he's a hustler, and hustlers do whatever it takes to make it." Somehow, I missed the message. So maybe I was drawn to artists who also had that kind of attitude about them, more so in terms of hustling to achieve, working hard, taking care of their business. That's as opposed to anyone glorifying a certain lifestyle. So I was influenced by a lot of the hip hop artists of the 80s and 90s when I started out.


what bands are "those bands" that you're listening to right now?

Okay, in my case it would be hip hop and rap artists as opposed to bands as such. Right now I'm listening to Jay Z, Roc Marciano, some Action Bronson, Ghostface, Sean Price, J. Cole, Styles P, and a lot of NC artists (illpo, UpRite Lions, my partner Veteran Eye).


what instruments do you play, and how long have you been playing?

I never learned how to play an instrument. We couldn't afford the lessons, and by the time I got to middle school, my interests changed from wanting to learn an instrument to basketball and rap...rap was easy, all you need is a pen and a piece of paper. So I've been writing damn near all my life.


into what genre would you say your music fits? (and feel free to invent a new one if necessary)

I think my music is conscious street rap. I examine all angles of the typical "street" subject matter, but I think I inject the honesty and detriments that most other rap is missing. I'm not preachy, as I still make mistakes, but I don't portray it to be a beautiful walk in the park, or just money, b*tches, and clothes. I'm grown, so I'm in the phase of my life where I feel I need to school the listeners as I entertain them...but it's definitely Hip Hop music. Some say I'm rather good at it...


to what extent have you recorded and produced your music? any complete albums? any previous experience with the recording industry?

I've released two solo albums independently, and two albums with my man Veteran Eye as Veteran Assassins, also released independently. All four of those are available on iTunes. I'm releasing my 3rd solo, Soul On Fire, September 17th, also on iTunes. I used to be a promotions intern for Atlantic Records and Elektra Records back in the day, so I gained an understanding of how labels work. I realized what I want out of the "industry," and that meant it can only be done the right way if I do it myself...or, if somebody gives me an assload of mo - www.soundparlor.com


"ethemadassassin ‘Soul On Fire’ Album Review"

With a sound comparative to that of a member of the D-Block roster, North Carolina hip hop artist ethemadassassin brings his hardcore, gangster style of hip hop and his articulate lyrical persona to his new album, Soul on Fire.

ethemadassassin

This almost featureless album, while failing to display his potential musical diversity, expresses his aptitude for being able to take his raw tonality and create an enjoyable album for gangsta rap fans, which is deep and meaningful in some aspects, yet cocky and confident in others.

However, despite the many entertaining qualities of this record, a few small areas generate a bit of redundancy throughout the album.

By Brandon Schiafone

The album’s production is excellently done, and the mixing and mastering gives Soul On Fire the sound quality as if it’s straight from a major record label. The beats are well chosen and match ethemadassassin’s tonality and subject matter amazingly.

Soul On FireThe aspect of the production that does make this album a little redundant, and almost a little annoying, is the overuse of samples at the beginning or the end of tracks.

I appreciate the choosing of samples from various sources that further emphasize the theme of the song; however, if they’re used throughout every track, they become a little bit tedious, especially in this case.

Most of the samples chosen were old television or movie clips with not very exceptional audio quality, which, when mixed into the track, led to them just sounding like noise. This ultimately caused parts of this record to be rather unpleasant to the ears.

Lyrically, ethemadassassin proves to be a very articulate rapper who has the ability to write songs in a raw, hardcore style that cover a variety of topics.

Unlike many gangster rappers, Ethemadassassin doesn’t stick to themes revolving around the ways of street life, such as sex, drugs, or murder, but instead pays homage to the years he grew up in with “80s and 90s,” being grateful for everything he has in “Gratitude,” and fighting to be happy in order to get everything you want and survive hardships with “Fight Music.

Examples of the lyrical prowess seen on this album are audible in tracks such as “Can’t Get Enough,” in which ethemadassassin raps about addiction to thrills, money, and desires that can sometimes have bad consequences, when he says:

“It’s a damn shame the things I did to build my treasure, but now my name hold the kinda weight a scale can’t measure. Money rips type of grip, who’d wanna feel that pressure? You don’t have to answer, that it’s a rhetorical question.”

Also, in “Crazy,” about turning from a player to a one-woman man, his lyrical abilities are demonstrated when he says:

“We always eatin’ out cuz she can’t cook, at home I’m always eatin’ out cuz I’m that hooked.”



There is only one instance in this release in which I feel Ethemadassassin did not do a great job as a songwriter. This occurs in the chorus of “80s and 90s,” where he simply repeats the same line four times. I think he could have expanded on the idea of paying respect to the time period in which he grew up.

As mentioned before, Soul On Fire is not an incredible representation of ethemadassassin’s diversity as a musician, due to the lack of features up until the last two tracks of the album.

“Young and Foolish,” featuring Veteran Eye, Martin H, and Sherman Way and “Gratitude,” featuring Buck Hennessey show his ability to work with artists of different styles; however, I feel that the mistake here was waiting until the very end to include these tracks.

Though he is definitely a formidable rapper, listeners who are not hardcore fans of this genre may become bored with the record,combined with its overuse of samples, before they get a chance to listen to those songs. Listenership of the entire album could be increased if more people were featured and if the features appeared earlier in the record.

Despite the small improvements that could be made, there is no doubt that ethemadassassin is a powerful lyricist and a brilliant rapper who has the ability to be diverse with his music, but simply does not flaunt it on this record. Regardless of the fact that this album could have been made more enjoyable by including a greater number of features and fewer samples, this is a solid gangster rap album that will be very enthralling for fans of the genre.

Being a veteran in the rap game, it will definitely be interesting to see the direction his music will take in future projects, and the concepts and construct his music will take as he forges ahead in his career.



Soul On Fire will be released on 17th September 2013

Lyrics: 9/10

Beats: 10/10

Features: 8.5/10

Production: 8.5/10

Content: 9/10

OVERALL RATING: 9/10

Connect with ethemadassassin

www.veteranassassins.com

www.twitter.com/ethemadassassin

Edited by Rochelle Schmitt
- www.nijimagazine.com


"New International Hip Hop Album Release - ethemadassassin "Soul on Fire""

One half of Los Angeles' firebrand hip hop duo Veteran Assassins, ethemadassassin releases his first solo album in 5 years with production from the United States, UK, France & Japan on 17th September 2013.


FOR IMMEDIATE RELEASE












ethemadassassin - Soul on Fire album cover jpg

ethemadassassin - Soul on Fire album cover jpg
PRLog (Press Release) - Jul. 2, 2013 - ARTIST : ethemadassassin
ALBUM : Soul on Fire
LABEL : R Steel Entertainment
RELEASE DATE : 17th September 2013

Originally from Greensboro, North Carolina - home of "American Gangster" Frank Lucas - ethemadassassin once again brings his own firebrand hip hop to the table with his 3rd solo album "Soul on Fire"

Its the first since "Tomorrow Never Comes" in 2008 which included the single "Walk My Shoes", the video for which was playlisted by the UK's MTV Base and Flava TV, and which also reached Number 3 in the Rap Networks Chart. His releases always leave their mark, with the 2004 debut album "Proverbs" topping the Rap Attack Lives chart, the longest running College Rap Radio network in the United States. Like a President's term in office, the 4 years of hard work are up and a new album delivered ready for judgement.

Since the release of "Tomorrow Never Comes" he has swapped coasts, moving to Los Angeles, California to team up with his old Greensboro sparring partner Veteran Eye to form Veteran Assassins. As a group they have toured the west coast with Project Blowed's Kandi Cole and released 2 albums while still retaining solo careers.

E is a veteran in every sense of the word, performing since the 80's and originally using the name Easy E prior to NWA's emergence. Having earned a reputation as a fierce rap battle MC, he also became respected for his representation of the world around him in his rhymes. Living in Henderson NC at the time with two major highways running through it, he witnessed a massive influx of drugs dealers & hustlers to the town with inevitable consequences for the community. He relates these stories straight from the hip, no glorification or embellishment. There's no sugar coating but nor is there any pulling back from reality

The new album is a documentation of his past and his present, described by the man himself as "the latest chapter in the book of my life". There is a predominantly live feel to the music throughout, drawing from that Golden Era sound in which he grew up and started performing. The production is laced with a mix of soul, r&b and rock samples combined with hard driving hip hop beats which compliment his aggressive flow style. Lyrically, the album title "Soul on Fire" is a good indicator of the inspiration in subject matter and also delivery in wordplay.

Its a refreshingly open, honest and clever depiction by ethemadassassin of the various aspects to his life. "80's & 90's" reflects back to an era currently being revisited in the United States and has a cultural checklist that will be well remembered by some, educational for others. "Can't Get Enough" has dual meaning - the hussle for success and his addiction to music. The track also acknowledges his work with British and European producers.

His passion and lyrical skills are evident throughout. Titles such as "Sparta", "Fight Music" & "Nothing's Gonna Stop Me" signals his intentions, while just as easily flipping it over to a more contemplative stance in tracks such as "Letter To Mommy" and "Gratitude"

ethemadassassin isnt an artist who is influenced by the Golden Era of hip hop from a distance, he lived and performed through it. But neither is he stuck there. The production, flow style and wordplay are impressive by any era's standards, skills honed over the decades.

The caliber of recent independent hip hop releases from both sides of the Atlantic continues to rein in a new generation of fans. "Soul on Fire" stands shoulder to shoulder with the best of them and will undoubtedly build on E's impressive introduction to the UK in '08. A very welcome return.

The video for the track "What Its Supposed to Be" was launched as an early taster of the album. Produced by Kyo Itachi it can be viewed at http://www.youtube.com/watch?v=52LCFrVXv60




Plans are underway for a Veteran Assassins UK and European tour taking place in the first quarter of 2014.

The full album tracklisting is

Intro (prod Devaron Benjamin)
Sparta (prod Devaron Benjamin)
Fight Music (prod Gav Beats)
Can't Get Enough (prod Wonder Boy)
Elements (prod Gav Beats)
80's & 90's (prod SciFi Stu)
Tiger Blade (prod Akthentik Works)
What Its Supposed To Be (prod Kyo Itachi)
Nothing's Gonna Stop Me (prod Wonder Boy)
Crazy (pro - www.prlog.org


"E THE MAD ASSASSIN “TIGER BLADE” | @ETHEMADASSASSIN"

It’s been awhile, but E the Mad Assassin is back with a new track, Tiger Blade. With a title like that it might be hard to live up to, but this track delivers. He also has an EP due out September 17th. Lookout for Soul On Fire. - www.bringingdowntheband.com


"Hollywood Freestyle - ethemadassassin December 29, 2013 | 9:00 AM"

Pay
December 30, 2013 | 12:51 AM
Gave the 5/5
Ethemad always bring lyrics and just gutta grime to the table. Veteran Assassins. Thas haas up
Reply 0

Dilla
December 29, 2013 | 8:17 PM
Gave the 5/5
Veteran Assassins stand up. Much Respect
Reply 0 - hiphopdx.com


"ethemadassassin single and album"


From 10th November, we will be introducing the UK to some of the hardest hiphop beats & slickest rhymes around for long enough, courtesy of North Carolina's E THE MAD ASSASSIN.

Coming from the same hometown Greensboro as notorious American Gangster Frankie Lucas, he's "superfly" alright, but where it matters most, on the mic! Other mc's will know when theyve been "Tango-ed"!!!

This boy is spittin fire. Quality wordplay and metaphors over a backdrop of beats mixin up funk, soul, reggae and r&b flavas, it's an album full of real street tales from the heart with no spoonfuls of sugar to help the medicine go down.

The delivery stays on point whether over the slower soulful & reggae tinged jams, or over the frenetic funked up joints, with quality production, samples & scratches, it's a reminder of the way things used to be.

First single Walk My Shoes is a case in point with an accompanying video, and drops in January, shortly before the album Tomorrow Never Comes, the successor to the equally impressive Proverbs.

This is independent hiphop in the finest traditions with its own unique twist in sound, flows and content matter. No chinchilla or set fillas, no need to pay features on 5 digit figgas....

Watch out for this at press, radio, clubs, online & tv in the coming months



- www.blogs.myspace.com/urbanelitepr


"Assassin's Creed: Exclusive Interview With Ethemadassassin"




For more than a decade now, ethemadassassin has lived up to his stage name, using a deadly arsenal of complex lyrics and a rapid-fire flow to murder tracks and eliminate the competition. Now in his mid 30s and residing in Greensboro, E has emerged as one of the most respected figures in the North Carolina underground hip hop scene. And while commercial success and national accIaim may have proven to be ellusive, E is back on his grind this summer with a new full-length concept album and a slew of dope videos. We recently sat down with the mad assassin who spoke candidly about his legacy in the game, the struggles of being an unsigned artist and the current state of North Carolina hip hop.



NCHipHopConnect.com: You’ve been in the game for quite some time now. When did you first develop this passion for hip hop?

Ethemadassassin: “Damn, that’s a good question. Actually I think it started with painting – graffiti and shit. I used to see rap shows and they would always have a (graffiti) backdrop and I was like ‘damn, I wanna do that; I wanna paint.’ Only problem was I couldn’t draw for shit. Then, I would see the DJ at the shows and I would think they were the coolest dudes. Jam Master Jay was my favorite DJ because he was always visible, so I wanted to do what he was doing. I was probably 11 or 12 years old back then. I remember I wanted a set of turntables but my mom wouldn’t get them for me. So I just took my boom box and turned it on the side with the speakers facing up and pretended that it was a set of turntables. I would look in the mirror and act like I was a DJ, scratching and mixing.”


So how and when did you go from wanting to be a DJ to becoming a serious MC?

Ethemadassassin: “Well, I couldn’t get those turntables, but pen and paper was real cheap. Real cheap. And once I figured out that my radio had a mic on it and a record button, it was over. That’s when I started writing.”


When did you first realize that you had a gift for rhyming?

Ethemadassassin: “When I started beating everybody in the lunch room. Back in the seventh or eighth grade. They would take me around the school to rap against other guys and I would just smash them. That let me know to keep going. It’s just like playing basketball. Once you realize you can drive past a few people on the court , you want to drive past everybody. It was the same with rhyming. And see back then, battling was the shit. Back then, you could be anywhere and if you heard somebody else rap, you’d go in. And everything you rhymed was off the head. It wasn’t staged. That shit was fun.”


Was it difficult to make the adjustment of being a battle MC to being a recording artist?

Ethemadassasin: “I wasn’t difficult for me because battling was just some fun shit. When it came to writing songs, I took that very seriously. I was writing the whole time I was battling dudes. If you wanted to battle, I’ll battle you and most likely I’ll beat you. But I didn’t concentrate on that. Like now, I don’t battle anybody. I’m no good at it. Because battling was different back then. Nowadays, battling is just about degrading your opponent; saying the most outlandish shit. I wasn’t about that back then. It was more about who was just better at spitting, period. Now I could fuck around and crack a joke on you and that would get the crowd hype, or I could talk about where I was at – that was fly shit. Niggas didn’t really care about who said the most derogatory statement about the next man. Nine times out of ten, we didn’t know we were going to battle this guy or that guy; it just happened on the spot. Unless you just sat around and wrote rhymes talking shit about people, you had to battle off the top of the dome.”





Is it safe to say that most of your early influences were New York rappers?

Ethemadassassin: “Definitely, because that all there was back then. Every record that you heard was from a New York artist. You probably had cats from all over the nation trying to make records, but they weren’t getting any recognition. It wasn’t any labels anywhere else that would even fuck with us. That’s why the West Coast started off as independents and they blew. The South started off as independents and they blew. On some business level shit. Now mind you, what I appreciate lyrically, to this day, normally comes out of the East. You got some nice muthafuckas everywhere, but the stuff I appreciate lyrically normally comes from the East. The tri-state region. That’s where it started. That’s the fire ball. But when Outkast came out I think they really showed that you can be from anywhere and still be able to spit. They allowed people from whatever region to be themselves. Not that we weren’t being ourselves, but when OutKast came out you didn’t feel like you had to pattern your shit after what was on the radio. They just did them.”


How would you describe the hip hop culture in North Carolina right now?

Ethemadassassin: “You know how on the - www.nchiphopconnect.com


"VETERAN ASSASSINS – WASH THE PAIN AWAY PROD. SCIFI STU LRCN LRCN · MARCH 5, 2013"

Veteran Assassins are an MC duo comprising of ethemadassassin and Veteran Eye, who made their way to base themselves in LA from out of NC. ‘Wash The Pain Away’ is the third video from their LP Pain The Town Red, released by year and consisting of production entirely handled by Scottish producer and WIB acquaintance Scifi Stu, and it’s a real heartfelt joint. You probably inferred this from the title, but the hook’ll outline the premise of the track for you… “Let the liquor wash the pain away…” A beat that bangs as much as it draws out sorrow from hits strings sets the scene for the Veteran Assassins to lay it all out on the table –literally and metaphorically.

Make sure to peep more about the Veteran Assassins, because they are not ones to be slept on. - thewordisbond.com


"Album review: From The Heaviest Heart To The Coldest Soul, SciFi Stu....Dec. 19, 2010"

I told you about Edinburgh-based producer SciFi Stu before, when I introduced his music and presented his Around My Way EP (catch up here) and I am now very happy to tell you that his full-length is now available, from Domination Recordings. The title, From The Heaviest Heart To The Coldest Soul, which I find amazing seems to reflect SciFi Stu’s take on life but is not necessarily the impression I got when listening to the album. Let me tell you about it…

When I think about hip-hop music, I imagine a solid, head-nodding production with jazz or soul elements, talented MCs with great flows, interesting, thought-provoking lyrics, as well as technical skills and ability to play with words. SciFi Stu’s latest offering provides just that! I have presented several hip-hop albums and mixtapes this year and they all make me feel confident about the state of the culture and the desire of artists to keep the spirit alive, as I mentioned many, many times before. If ‘mainstream’ rap gives people the impression that the culture died many years ago, there are definitely collectives of people that make and support quality music, even if they don’t get the recognition they deserve. SciFi Stu is one of these people and I admire him for keeping pushing and providing very solid albums despite the lack of support he may be facing. He is a very talented producer who uses a wide range of influences and genres to create a sound that is most definitely hip-hop and that can be defined as ‘feel-good music’. As I said, the impression I get when listening to his productions doesn’t really match the darkness implied in the title of the album, which is an interesting contradiction. I like to imagine music as a way for him to escape a reality that may become overwhelming at times, a way to create an imaginary world where the soulful and jazzy melodies put a smile on your face and uplift your soul. This is definitely how I feel when listening to the album, I am ‘travelling without moving’ and this is a most welcome parenthesis at times.

Continue reading after the jump

When it comes to the MCs featured on the album, they’re all very talented and showcase different skills, from flexible and versatile flow to wordplay and inspiring lyrics. The themes touched upon are varied, even if music and hip-hop are quite recurrent, most of the time in pleas to come back to the essence of the culture, to keep it positive, constructive and substantial. The first track, It Works sounds like the perfect introduction to the album, getting you caught up into the highly energetic production, mixing head-nodding beat and hypnotic guitar loop. This great energy is emphasised by D-Strong’s flow and wordplay, which also give a technical element to the track and makes you want to press repeat. In a sort of PSA, Venom 2000 asks you Where ya at, you the people that support hip-hop and want the culture to move forward, those that ‘won’t quit’. His flow is simply impressive and is perfectly complemented by an energetic beat sprinkled with soulful samples. Another noticeable track is No Swag Needed, the wonderful collaboration between Remarkable Mayor and John Robinson. This one is definitely very difficult to listen to only once, because of the soulful, feel-good production and of the MCs extraordinary talent. There is a ‘Golden Era’ feeling to it, reinforced by the samples and scratches on the musical side and by the MCs technical abilities and lyrics preaching for a return to honest and real music as opposed to the overwhelming importance image and ‘swag’. Special mention to John Robinson, whose flow and lyrics blew me away. Moka Only and Nebz Supreme also use their great flow and wordplay to explain how they’re doing their thing in this culture and how others should ‘Study on them’. The many layers of the prod and the piano provide a very lively, almost summery feeling that once against contradict the coldness and darkness of the album title. Finally, on Tuesady Tzarizm and Nebz Supreme use their great technical abilities to tell you about the underground scene they are part of and how they ‘connect like the heart and brain’.

Music and hip-hop are not the only subject matter of this album, as the MCs share their thoughts and feelings on women and relationships, as well as more general ideas on life and society, and even on very spiritual issues. One of the lightest tracks of the album, The Recipe is the combination of Hus, Nebz Supreme and Count Bass D, who use very clever and interesting ‘culinary’ metaphors to describe a relationship over a beautiful, jazzy production. Another lyrically interesting, metaphor-filled track is In the air, where the Veteran Assassins mix ego-trip, war references and motivating lyrics without clashing with the soul samples and overall smoothness of the production. They are encouraging people to make moves, reminding them that ‘slow progress is better than none’. The Touch by Ill Poetix gives you a very smooth and warm impression, partly because of the beautiful, feel-good effect of the prod using once again soulful samples but also because of the positive lyrics that entice you to focus on the good things life has to offer, to turn a blind eye on the hurdles and trials on your way. Moon Blazers also explain that ‘there’s a Reason we need to change’ and encourage you to move forward. The atmosphere on this one is slightly deeper, almost mesmerising with the violin loop and jazz elements. Two of my favourite tracks on the album are also the most ‘spiritual’ and provide the heaviest content. First, Deep Thinkers L.I.F.E Long and Elohem Star are preaching for a more lyrical but meaningful and inspiring music industry, explaining how they ‘use the brain’ and reflect the depth of their thoughts through their words. Finally, the last track of the album is definitely a wonderful way to close this musical chapter. Break Loose is based on one of the most experimental and interesting beats from SciFi Stu, which creates a very ethereal and futuristic dimension, matched by Dillon’s spiritual and thought-provoking lyrics about meditation and the possibility of life outside of our system. The MC encourages you to ‘search inside of yourself your own wisdom’ and this clearly provides for escapism and the activation of your grey matter, which is most welcome nowadays.

From The Heaviest Heart To The Coldest Soul is available from SciFi Stu or Amazon. Please show your support and appreciation for quality music! - carminelitta.com


"SciFi Stu :: From the Heaviest Heart to the Coldest Soul :: Domination Recordings as reviewed by Matt Jost"

One of the peculiarities of modern rap music is that trends persist. The most lasting and dominating trend may be what was once called gangsta rap, but there have been plenty others that have propagated across the music universe. Sometimes attached to iconic acts (Wu-Tang Clan, 2Pac), sometimes to movements less identifiable with individuals (jazz hop, horrorcore), these hip-hop trends continue to survive on their own, without the approval of the masses or the attention of tastemakers.

"From the Heaviest Heart to the Coldest Soul" is Scottish producer SciFi Stu's second release within a year, and while I haven't heard "Around My Way," it looks like his chosen niche is mellow leftfield hip-hop. As the guest list shows, there are plenty of US MC's who feel at home on such beats, including veterans such as Count Bass D, Vast Aire, John Robinson and Moka Only. SciFi Stu's problem is not so much his field but rather how he occupies it. Because I've heard this record before. Well, truthfully I haven't, but everything about it is awfully familiar.

The thick, dubby groove of "It Works," the glassy funk of "Break Loose," the chopped anthemics of "Where Ya At," the absent-minded piano loops of "The Recipe," the shy soul of "Deep Thinkers," the sloppy dissection of pianos and vocals of "Study on Us," the blunted lounge lizard grooves of "The Reason," the homely tapestry of "The Touch," the melodic fairy lights of "Never the Same" and "Tuesday," the subdued, joyously rocking sounds of "In the Air," "The Will" and "No Swag Needed." It's all been done before, in the almost exact same manner.

With that out of the way, the album has quite a few redeeming qualities. Stu duplicates the soundscapes of DJ Spinna, Moka Only, J. Rawls, Stro the 89th Key, etc. with considerable success. For a moment or two the whole thing slips into a state of lethargy not uncommon to this brand of hip-hop, but overall this is a stimulating piece of music both musically and lyrically. It should be especially noted that the rappers don't behave like your typically unmotivated guest speaker does on such occasions.

Playing with words but still focusing on life's realities, D-Strong has the whole world in his hands on the optimistic opener "It Works." Venomous 2000 represents the best of underground rap on the wake-up call "Where Ya At," laying down compelling line after compelling line. Orlando, FL's Shinobi Stalin drops human science over dark jazz snaps on "Tape Pop." LIFE Long and Elohem Star may commit the cerebral rapper's cardinal sin by calling their joint "Deep Thinkers," but they do manage to elicit some head-scratching of the good, curious kind. Veteran Assassins note that they "came from that era," and going by flow and vocal tone one of them could indeed be mistaken for Common and the other for Planet Asia, but they are Veteran Eye and ethemadassassin straight out of Greensboro NC, lacing "In the Air" with engaging action movie imagery.

Nebz Supreme and Moka Only lead aspiring lyricists by example on "Study on Us": "I burst purses like church service / worthful purpose / Tread the Earth surface with my girth and work earnest / avert skirmish; rappers is wormish / unfurnished beats is what they leave while I been real since my first verbage." Assisted by John Robinson, the duo of Remarkable Mayor show and prove with substantial rhymes on "No Swag Needed": "'Why oh why did I need cappuccino?' / I was fallin' asleep, the game full of free throws [...] I'ma be old, spittin' verse to my nurse, brah / and when it come my time to go / have my eulogy spoken rhyme form and flow."

Ill Poetix aim to heal hip-hop with "The Touch," inspired by one of the most seminal hip-hop songs of all time, "I Used to Love HER":

"Hey yo, so much would astound you
just let the whole world surround you
Get an extra oomph when I'm around crew
It's like everything's soundproof
when me and Sci move massive
when we touch bases to classic
Pieces of a puzzle that been missin' for too long
You wishin' to move on, that ain't gettin' the crew strong
I'm livin', so who's wrong?
Givin' it to you raw
Yeah you spittin', it ain't hittin'
so listen to the truth, y'all
I demand some help
The game need a touch of the hand from the man himself
It seems like everybody got the same plans for wealth
But like father and son I make you understand the belt
You need beatings for takin' somethin' pure to indecent
Common used to love HER, but she cheated
Yeah it ain't a secret, we all know she loves to fuck
but yo, her heart fills up when she's touched"

"From the Heaviest Heart to the Coldest Soul" can be suggested to fans of soft-spoken rap vocals, kosher rhymes and jazzy beats. Personally I would hope for a less anachronistic approach the next time around.

Music Vibes: 6.5 of 10 Lyric Vibes: 7 of 10 TOTAL Vibes: 6.5 of 10

Originally posted: March 1st, 2011
source: www.RapReviews.com - rapreviews.com


"GREENSBORO EMCEES PUT A CINEMATIC TWIST ON DEBUT COLLABORATION ARCHIVE MANAGER November 10, 2010 0 by Ryan Snyder"

In the rarefied realm of great hip-hop concept records, subtlety is an under-employed mechanism. On the self-titled debut by Veteran Assassins, the collaboration by Greensboro emcees Veteran Eye and ethemadassassin, the duo employs it so effectively that its true motive has an ulterior feel. Casting themselves as two hitmen on a lyrical quest to bury fake rappers, E and Vet step out of their own comfort zones to work with jazzy beats provided by the French production team the Fakehunters, and the result is the anti-Mafioso rap album. Smokey muted brass and syncopated breaks dot verses packed with voluble detail. It’s terse and raw, with distinctly cerebral underpinnings. After a run of several West Coast album release shows alongside LA emcee Kandi Cole, the duo will head to Greensboro for a string of shows in their hometown.



Y!W: With both of you from Greensboro, why release the album on the West Coast first?

ethemadassassin: Vet has lived in LA for the last four years, so its difficult for us to do whatever we want to do on the East Coast. I was able to go out there and we had a release party in LA, but I definitely want to have one out here.

Y!W: Are you planning on joining him out there?

E: As soon as my house gets sold, as soon as they say its sold I’m gone. Actually I’ve been trying to move for the past five years.

Y!W: Where did the idea for this album come from?

E: What we did was, it’s a concept album, and we tried to make it like a movie. We had some investors who wanted to shoot a mini movie who hadn’t even heard the album yet. What we did was, we tried to make it the story of two emcees who happen to be hitmen, but they’re not hitmen for the hell of it. What it is is they get hired to kill whack emcees who perpetrate all the BS in hip hop that people think is popular now. It’s all about trying to break down stereotypes and not glorify anything.

Y!W: But it does so by putting you in that same role.

E: It’s extremely real, but that’s our initial point to make it sound like a movie so we don’t come across like a couple of reckless dudes, because I think there’s a lot of reckless hip hop out there with no point and people follow it and they go crazy and the youth is screwed up by that.

Y!W: You mean like commercially reckless? E: I’ll never say commercial is the problem, what it is, is that… okay, okay, the mainstream hip hop that is being sold to the youth is typically reckless. It’s all about ballin’ out of control, it’s all about ‘I sell drugs and shoot people.’ It’s about ‘I’m a pimp, a player and a hustler, and it’s a great life.’ That’s what you get out of it.

Y!W: And 99 percent of the time it’s not true.

E: It’s never true, it’s all bullsh*t. Yet people eat it up and fakes are getting paid off of it. Children don’t know that and unfortunately parents don’t sit down and explain what’s real and what’s not. My nephew wants to rap and he asks me what he needs to do, and I tell him you need to read, you know, study your vocabulary up. I tell him you need to know things. That was probably two years ago and I just saw him last week and I said, ‘How your grades?’ He said, ‘What’d you say, I didn’t hear you, what’d you say?’ But he loves music, and I know he’s listening to certain artists who don’t care about being honest. People are mad at TI, but at least he tried to tell both sides of the story. Most popular rappers out don’t do that. They make everything seem like a party. That’s the kind of music we talk about on the record.

Y!W: Since you’re playing a role, did you try and alter your style to fit it?

E: My delivery didn’t change. I don’t pull any punches or sugarcoat, I try to lay it down for exactly what it is and I think that something that people don’t do much anymore. Sometimes they tell too many jokes, which you need that, but you also need a serious artist.

Y!W: The beats on this are a little uncharacteristic of your previous work

. E: It’s kind of a funny story to it, but basically the production guys from France, the Fakehunters, I had already done some work with them before and they asked me to do a record, and then another. I’m not a very big fan of jazzy beats. I’m a moody emcee. But this was very calm and very soothing, and I was like, ‘Damn, who am I going to get to be on this record, because I don’t want to do it by myself.’ That’s when I sent it to Vet, and he recorded his verses there and I recorded mine here. Finally he was like, ‘Lets just do an album together.’ The way most people make music, they just find beats here and there and hope it has a storyline. He wanted to have one producer just to have a cohesive sound throughout the entire album. They hit me and were like, ‘We like this song so much would y’all do an album if we produced it?’ That happened in March 2009, so I flew out to Cali with only six days to do it.

Y!W: What were those days like?

E: Hectic, man. We were holed up in his bedroom with Popeye’s chicken, beer and liquor, and a whole bunch of Black & Milds and some good Cali, so for four days straight we were in there writing. We didn’t listen to any music, nothing. It was straight from brain to paper and I think the album reflects that.

Veteran Assassins will perform Friday, Nov. 19 at the Somewhere Else Tavern and Saturday, Nov. 20 at Legitimate Business. - yesweekly.com


"2 Man Army - Veteran Assassins"

2. How would you describe your craft?



VeteranEye: My major appreciation for rap is lyricism. I about word play and poetry first and foremost when I embrace my pen. With that being said, substance is also important. If I don’t have anything to say, I don’t say sh*t. I need the listener to say, “Damn, how did he twist that and drop so many jewels?” HaHaHa



ethemadassassin: I describe what I do as "informed street music"...not your typical "shoot'em up, bang-bang" rap...real life stories, real life consequences, real life messages without the superficial bullshit the "mainstream" tries to sell the youth



3. Are you working on any new projects currently?



VeteranEye: Indeed. I am putting the final touches on my solo album “Corona.” Set to be released Spring 2011. Also, “The General Mixtape” and a superhero/animated themed project called “The Bread Winner.” E and myself are also, currently set to embark on the recording of the sophomore LP for Veteran Assassins.

Also, Veteran Assassins have been busy directed/producing music videos for several other artist.



ethemadassassin: I'm working on my 3rd and 4th solo albums simultaneously, "Soul on Fire" produced entirely by Devaron Benjamin and "Shadow Walker" produced entirely by Kyo Itachi out of Japan...As a group, we're in the beginning stages of cranking out the next Veteran Assassins album, which will be produced entirely by SciFi Stu out of Edinburgh, Scotland



6. What inspired you when you were younger to pursue your goals?



VeteranEye: Initially, it was probably athletes. You know early 80s we didnt think rappers were really getting $bread$ like that. So other than having a video or putting your hood on the map, that weren’t viewed as ‘accomplished’ (in terms a of inner city black youth capturing wealth.) Athletes were the Jump though. Like Jordan, feel me?! So I was passionate about balling first. And sports teaches kids a lot. Persiverance, determination, patience, will, work, leadership, etc., etc. So you can say I HATE LOSING!!!! I set a goal in Hip Hop, I won’t lose.



ethemadassassin: Hip Hop inspired me to rap....



7. If you had a chance who would you like to work with in the industry right now?



VeteranEye: I’ve always wanted to work with Nas and Common. They were my largest influences lyrically. But today, it would probably be Raekwon or MF DOOM. I really love their current role in Hip Hop, preserving a high standard for the Wordsmiths. I think they would really challenge my pen. Much like ethemadassassin did throughout the Veteran Assassins album.



ethemadassassin: i don't have such a wish list because i don't really have a favorite artist...i just want to make good music with good artists







8. Are you more interested in obtaining a deal or being Independent?



VeteranEye: I mean Indie is beautiful if its working. I’d say this, “If we can still afford to be indie a few years from now, Then Indie has been good, and thats the goal!”



ethemadassassin: my interest lies within doing good business...we're already independent..by the time we make enough money for a major to want to back us, I feel like we won't need the major. If that's the case, the major is going to have to make the deal VERY lucrative for me to change what i'm doing....i'm always willing to negotiate....



11. As a fan of music what was the 1st album you ever purchased?



VeteranEye: My first album ever was the Run-DMC 12” “Raising Hell.” My parents purchased it for me for getting good marks in school. I was like 5 or 6. When I started havin my own $bread$ I spent it on sneakers, clothes and music. I remember coppin ODB “Return to the 36th Chamber,” Smif N Wessun “Dah Shinin,” and Common Sense “Resurrection” all the same day to take on AAU trip.



ethemadassassin: I don't remember the first album i ever purchased....



13. What’s next for you? Any major plans on the calendar?



VeteranEye: We’re always working. As before mentioned, we have a plethora of music projects releasing this year. Beyond that another tour around 3rd quarter. E and myself will also be starring in our own movie called "Black Pulp." It may not be released until 2012.



14. How do you keep track of what's going on in the music industry today? Any favorite Websites, Blog Sites, Magazines, Promotional outlets you use that helps keep your air tuned to the streets?



VeteranEye: I still frequent my favorite magazine, usually by website nowadays. XXL, Complex, Vibe. My favorite blog sites are HipHopDX and VladTV. I’m not a big fan but I occasionally visit WorldStarHipHop and MediaOutTake.



ethemadassassin: Allhiphop.com & HipHopDX...



18. What advice can you give to other artists like yourself?



VeteranEye: It takes money to make money. And the Indie road is gonna cost you so - www.HipHopStardom101.com (March-April '11 Issue, pgs. 38-39, this is a downloadable magazine)


"news Introducing "Veteran Assassins" - Single, Album & Tour - By : Rud - September 8, 2010"

One thing that stays constant and exciting about being part of Dubcnn is breaking new talent to our readership.

Now to some the names ethemadassassin and Veteran Eye may be familiar as solo artists but few will have heard them under their collaborative name VeteranAssassins. This combination seeks to restore fans’ faith in music by proving that in only six days, two emcees can resurrect the foundation of Hip-Hop legend.


ethemadassassin and Veteran Eye were known individually in the Greensboro, NC music scene before forging their working relationship after being formally introduced at a recording session for another artist. They quickly realised that their personal views and musical tastes aligned and despite Veteran Eye moving out to LA shortly after the duo set about planning to release an album undert the Veteran Assassins name.

The project, which is released in conjunction with French production team The FakeHunters who have produced the entire LP, was recorded to ensure that their trademark aversion to the ‘half-assed’ was upheld. The Veteran Assassins realised recording the album a coast apart via email was not going to deliver the outcome they wanted so ethemadassassin bought a plane ticket to LA, and issued the challenge – write and record the entire “VeteranAssassins” album in the six days before he had to fly back to NC. - daunting? Not at all! The album was completed by 4am on the final evening; "Nothing worth enjoying should come easy...or something like that [laughs] ...the reward is that we have a dope and original project. Good things come out of hard work," explains the duo.

The first single from the album, which is available on iTunes now, is the track "All Boro" which is inspired by the grind of both artists’ home base in Greensboro, NC, and not only reps the Veteran Assassins’ status in their own borough, but highlights how the reputations they’ve earned there (from the street to the stage) have spread to boroughs world-wide.

Veteran Assassins - All Boro

The Veteran Assassins album sees the duo showcase their individual abilities and their collective mindstates over The FakeHunters eclectic musical mix that bring what can only be described as a "renewed" perspective to a very "throwback" sound.

Once again the album Veteran Assassins is out now and the duo are touring right now, check out the full tour guide on their official website but tonight they play Little Temple in LA, The Vibe in Riverside, CA on Sunday and Space 120 in Palm Springs, CA on Wednesday before hitting Las Vegas, Santa Maria, CA and Seattle over the coming weeks. - dubcnn.com


"Veteran Eye & ethemadassassin … Veteran Assassins MUSIC REVIEWS | 22. OCT, 2010 BY HYPENC |"

Do you remember that time in Hip-Hop, when songs were catchy, but still had something to say? If not, you probably don’t know much about Hip-Hop. Veteran Assassin, will be happy to school you. Veteran Assassin is a collaborative effort of Greensboro, NC emcees, Veteran Eye, and ethemadassassin. With production duties being handled by the FakeHunters. A group of producers and turntablists, from France! Yes, France… This album has a concept feel to it. What is even more interesting, is the album was written, and recorded in 6 days. The end result is nothing short of fantastic. E, and Veteran have been paying their dues for a minute. I had never heard of The FakeHunters, until I heard this album. Their production reminds me of some of the classic groups I admire. Black Moon, A Tribe Called Quest, Pete Rock… You can tell they do some crate digging. Soul vocals, horns, and jazz samples abound. This is a good thing. It is a throwback to some of the best years of production, in Hip-Hop. However, each track is original, and doesn’t sound dated.

Now, can Veteran, and E spit? You bet your ass they can. Like I said earlier, they have something to say. Nice message, delivered with nice word play. Meaning, you don’t have to over-analyze the lyrics, to get it. Which is good. Outside of true heads, most fans have a short attention span. Good Hip-Hop doesn’t have to be overly complicated. There are several lines worthy of mention. Standout tracks for me were “All Boro”, “Celebration (A Toast To Life)”, “Dying Breed (When I Go ft. Mr. Locks)”, and my personal favorite “Emcees”. Don’t sleep on these cats. Hip-Hop records aren’t made like this anymore. I have listened to this album 6 times now. 6 times without skipping to the next track. You are hard pressed, to find an album you can do that with, these days. Take a second, and check this record out. You won’t be disappointed, if you are a fan of real, Hip-Hop! - John Young for hypenc.com


"Ruger’s Reality Check … Vol 20 RUGER'S REALITY CHECK | 01. MAR, 2011 BY ED E RUGER"

Quantity, Quality Or Both?, 10 NC Albums You Need, Rapper Face Tats & New CD Reviews/Features

NEW CD REVIEWS/FEATURES

Ok let’s get the shameless promo started…

*NEW FEATURE in YES! WEEKLY* Workingman’s grind: Ed E. Ruger’s new album is a slice of blue-collar hip-hop life http://t.co/giok0oR

Ziplocked & Loaded Album Review on th UK’s own RagoMagazine.com

http://bit.ly/eY6p8I

Ziplocked & Loaded CD Review on HypeNC.com

http://j.mp/hFH5op

Ziplocked & Loaded CD Review on GhaniGautama.com

http://www.ghanigautama.com/blog/?p=326

Click here to get the 1st glimpse of “Ziplocked & Loaded” -> http://t.co/aPoYQIt <-

YOU can NOW buy “Ziplocked & Loaded” for $9.99 or download your favorite singles for $.99 on iTunes http://bit.ly/hXBV30

Amazon link …go buy the new album “Ziplocked & Loaded” for $8.99 on Amazon.com! http://t.co/jApXjms

For a physical copy of “Ziplocked & Loaded” send $5 through Paypal to Sales@ederuger.com & get a bonus cd & sticker…while supplies last

*NEW HEAT* “In My Own Zone” http://t.co/WfQ5KwZ NEW MUSIC from “Ziplocked & Loaded” …CRAZY!

QUANTITY OR QUALITY

We’ve all seen cats put out what seems like 100 mixtapes a year. We’ve also seen mc’s only release 1 album every couple of years & seem like double because of the anticipation. Over the years both have been successful but which is the best way to release your music?

In my opinion, releasing a ridiculous amount of free music that you could be selling, on beats to songs that are already familiar to the masses is kind of defeating the purpose. In order to brand yourself as an artist & build a fan base you have to develop a signature sound. That’s hard to do rhyming over industry beats as opposed to original beats. Plus I’ve always felt like I was just wasting material doing mixtapes,which is why I’ve never done one. Although,It is good to give some of your music away for free to get your name out there and keep people wanting more, you don’t want to over do it. Releasing a mixtape a month only works IF and only IF you have already have an established fan base who will consistently download them on a monthly basis. If that’s the case wouldn’t you just release all original albums so that those dedicated fans will buy your album? I’m not saying releasing mixtapes doesn’t work because I’ve heard plenty of mixtapes that made me go out & buy the artist’s studio cd. What I’m saying is that unless your a major artist,such as Lil Wayne or Gucci Mane, who are famous for their ridiculous amount of mixtapes they’ve released (most of which are garbage) you are wasting your time & talent.

Not releasing material can be just as bad as releasing too much material. Once again unless you are a certified star staying out of the public eye for too long will bury your career fast. People have short attention spans and the only way they will remember you year to year if you are constantly in their faces promoting,doing shows & releasing music. Here’s the catch …it has to be QUALITY music! People don’t care about horrible music whether they remember you or not. Classic albums with timeless music will always earn you a space in the hearts & collection of any true music fan no matter how long its been since your last release. They will be able to tell other people more about YOUR style & YOUR music instead of how dope you were for 1 verse on “that one little wayne beat” every other rapper in your hood has spit a verse over AND YOU OWN THE RIGHTS!! On top of that, most of the beats you choose for your mixtape will be played out in 3 months, the beats on your album will always be new to people who have never heard it and in the memory of those who have heard it. Just don’t stay quiet too long because they will forget and at the least just stop spreading the word because they think you quit rapping. Consistency creates credibility people!

So is it quality, quantity or both? I say both. You can use free mixtapes to promote your albums & stay fresh in the minds of your fans while you are working on your next project. You can also release an album a year and push 1 song at a time in order to keep your name out there. What you don’t wanna do is drop 6 mixtapes a year that are complete trash. Or take years to drop 1 trash album for that matter. Take your time to perfect the project and make sure its something people can relate to & will want more of. If the album is keeping you out of the public eye too long then by all means leak a few tracks or drop a mixtape. Bottom line is people will always choose 15 great tracks over 60 mediocre tracks. Its pretty simple, leaving the fans wanting more is always better than them wishing they heard you less when your cd goes off. You gotta kill them with consistency. Quality + Consistency = Longevity

10 NC CD’s YOU NEED

This idea came to me when I dropped “Ziplocked & Loaded”. I got tons of great feedback including being named 1 of NC’s 10 best albums by numerous people. After thinking about what great company that put me in I decided to come up with a list of albums from NC I think yall NEED to hear. I could’ve kept goin for 50+ albums so I just put together a list of some of my personal favorites. This isn’t a “top 10” & isn’t ranked in any certain order. I don’t feel I have the right to come up w/ a top 10 bc I know there are tons of NC artists, that have cd’s, I haven’t heard. So once again these are just 10 of my favorites that you need to hear.

(If you’re wondering why I didn’t list any of my own cd’s, its because that would be totally lame)


Tre' Stylez
Ty Bru – On The Brink

Minds One – Self Reliance

Celinski – Beautiful Mind

Veteran Assassins – Self Titled

Tre Stylez – Kill Me

Supastition – 7 Years of Bad Luck

Illpo – Classics

Brandon D – Rollin With The Punches

Little Brother – The Listening

A.P. Apostle – Dark Thoughts Of a Bright Mind

Here are a few of my favorites that I didn’t include bc they aren’t technically albums.

Kaze – First In Flight

J.Cole – The Warm Up

Metaphor The Great – 4Play

Now City – Compilation

. - hypenc.com


"Giving Greensboro The Business"

Please go to the site for the article - Shuffle


Discography

2020 - Chain Reaction (with Diar Lansky) (EP)

2019 - Bear Handz 3: Animal House (LP)

2018 - Bear Handz 2: Bear Market (LP) 

2018 - Bear Handz: Magmatic (EP)

2018 - Motivations (with Luse Kanz) (EP)

2016 - Veteran Assassins "G.O.L.D./Guns, Oil, Land, Diamonds" (LP)

2013 - Soul On Fire (LP)

2012 - Veteran Assassins "Paint The Town Red" (LP)

2010 - Veteran Assassins "Veteran Assassins" (LP)

2008 - Tomorrow Never Comes (LP)

2004 - Proverbs (LP)

Photos

Bio

With 10 albums, 2 EP’s, numerous international collaborations, and over 15 years in the music industry, Los Angeles (by way of North Carolina) emcee, ethemadassassin, is the physical embodiment of dedication, perseverance, independent artistry, and hustle. 


Debuting as a solo artist in 2004 with the album, “Proverbs,” E followed up with 2008’s, “Tomorrow Never Comes,” and 2013’s, “Soul On Fire,” all of which E executive produced. During those years, E formed the group, Veteran Assassins, with fellow Los Angeles/North Carolina emcee, Veteran Eye, and co-executive produced and released the albums, “Veteran Assassins,” in 2010, “Paint The Town Red,” in 2012, and, “G.O.L.D.” in 2016. Each of these albums, along with 10 Top 10 charting singles on Rap Attack Lives and Rap Network charts (USA and Canada), numerous guest appearances, a video on MTVBase (“Walk My Shoes” off 2008’s, “Tomorrow Never Comes”), a video on Ralph McDaniels’ Video Music Box (“Lemme In,” off Veteran Assassins’ 2016 release, “G.O.L.D.”), and international festival appearances (New Skool Rules, Rotterdam NL, Hip Hop Sonic, Groningen NL, Midem, Cannes Fr, StreetKrush, Gronichem, NL) have garnered international recognition, acclaim, and praise and helped catapult ethemadassassin into position as an underground stalwart with a towering stage presence with a lyrical ability to produce uber-vivid depictions of the realities of his way of life.


ethemadassassin had an eventful 2018, dropping 2 EP’s, (“Motivations” with Luse Kanz, produced by THE WDSMN, “Bear Handz: Magmatic” produced by QuakeMobb) and his 4th solo album (“Bear Handz 2: Bear Market” produced by Nazar). 


ethemadassassin started 2019 off with a super bang, releasing his 5th solo album, “Bear Handz 3: Animal House,” produced by ShortFuZe with features from Celinski The Mayor, J.Bond (of Illpo), O.G. Bobby Ne’gro, Pisto Pop, Sneek Rothstein, and Luse Kanz. 


In August, ethemadassassin is releasing, “Chain Reaction,” a collaborative EP with Los Angeles producer/emcee Diar Lansky. Immediately following that release, E plans to follow “Bear Handz 3” with his next installment in the Bear Handz series,  “Bear Handz 4: Gram Newton,” produced by Akthentik, and then the final installment, “Bear Handz 5: Grizzly Addm’s.” Also on the horizon is an EP produced by long time friend and collaborator, Gav Beats, who recently produced the 2019 summer smash, “Black Men Don’t Cheat.”


stay posted, as the story adds on…


Band Members