Death of Hi Fi

"...Dark opener 'Redashalpha' is reminiscent of Bomb the Bass, at that point in the late 80's when dance melded with Hip Hop beats, whilst guitars, scratching and spoken samples all swirl around to intoxicating effect on 'Purple Skies'. It's not unlike Tackhead and other darker industrial products of the On-U Sound stable and fully deserves the records preface 'inspired by an 80's childhood spent living in fear of Globalthermonuclear war'..."
— CI, Oxfordshire Music Scene - Oxfordshire Music Scene

We do not have a dinosaur "..Highlights include Death of Hi Fi, whose usually heavy Hip Hop brew is put through an industrial filter making them sound something akin to the Prodigy...."”
— TM, Oxfordshire Music Scene - Oxfordshire Music Scene

“Some instrumental tracks inspired by an 80's childhood spent living in fear of Global thermonuclear war.”

The Cold War, and in particular its implicit threat of nuclear apocalypse , had a profound effect on Western society; nowhere was this more apparent than in American culture. Perhaps this is why so much of the music and samples on ‘Cold’, Death of Hi-Fi’s Cold War inspired-album are taken from American music and film. Snippets of propaganda films weave in and out of these hip hop beats which clearly take their influences from American producers, ranging from Public Enemy’s Bomb Squad to El-P.

Opening track ‘redashalpha’ appears to be something of a tribute to the house music of the early nineties. The combination of house synths and various samples featuring the word ‘bomb’ gives the song a momentum which is creepily offset by the inclusion of the chirpy opening song from the animated propaganda film ‘Duck and Cover’ – a film which instilled in a generation of American children a fear of the Soviet Union and the belief that the best defence from a nuke was to duck under the table.

‘Purple Skies’ brings the hip hop influence more clearly to the forefront and sounds pleasingly similar to DJ Shadow; the combination of ethereal keyboards and a wailing guitar solo recall some of the highlights of Entroducing, easily making this the cinematic highlight of the collection. “’79', a short instrumental piece, again continues the strong hip hop feel and, despite its brevity, is just begging for an MC to jump on it. ‘We’re still here’ is another highlight – spooky, atmospheric, perfectly in keeping with the album’s paranoid tone.

The second half of the album is slightly more fuzzy and haphazard. ‘The Fool who would be King’ begins promisingly with a strong beat, but falls just short in its attempt to create a bleak post-apocalyptic epic, taking the keyboard arpeggios a step too far into aimless noodling. Penultimate song ‘Scorched earth’ has a wonderfully woozy quality to it which escalates as layers of delay crest over one another like creeping fogs of nuclear radiation; it sounds like one of El-P’s calmer moments. Album closer ‘Meathook Reality’ meanwhile is an amateurish take on the late J Dilla’s more electronic beats and feels like an afterthought.

You could take out all of the samples which blatantly refer to the Cold War and nuclear fallout and still have a mostly serviceable collection of hip hop instrumentals here, which is either a testament to the quality of the music or evidence of the band failing in their attempt to create music which evokes the feeling of growing up in fear of the atomic bomb. The music here is more dynamic than most static hip hop beats but not quite dynamic enough to stand alone. If Death of Hi-Fi could find an MC to speak for them then we’d really be talking. - Music in Oxford