Ceazar

Step your game up

A month has come and gone since the last SYLR post. Fall is approaching. New music continues to pour into our office daily. Support Your Local Rapper has one goal and will always have one goal. That goal is to celebrate next level music. We take that seriously here at the Source. We will only spotlight projects from up and coming artists that meet our extremely high standards that have earned us the reputation as curators of the best of the best for 25 years. In other words, we’re reinforcing the fact that we are your “source” for the next superstars.

So what does that mean for you, the Hip-Hop head? We may not be able to post four new projects every week from here on out. But we will post something to remind those striving for original greatness that we’re waiting for them. That may mean a debut project from a rapper who has gone on to bigger and better things or just a statement to incite creativity and originality which will blow our hair back. And now back to your original programming…

Attention all rappers: This weekly post is a call to arms-lyrical arms. If you do this thing called rap, these four projects are four slaps in the face punches to the throat. And no one just takes a punch to the throat without retaliation. Let’s see yours. And for those who were selected already, let’s see where you go from here. The Source is watching…

West: Audio Push – Come As Your Are

The duo that garnered much of its reputation from the jerking movement in California is changing that image, and they’re doing it quick. After causing much stir on social media over their Friday inspired music video for “Shine,” the HS87 affiliated rappers are making music to get you moving not just in the streets, but also from your house to the club and to your road to work the next day. And be sure to read up on our Call It A Movement column on HS87.

Midwest: Willie The Kid – Aquamarine

A cosign from Drake is never a bad thing, right? Well Willie feels the same way. The Michigan emcee has been on a lyrical rampage since working with DJ Drama. I dare you to find someone who can match the flows on this kid, dead or alive.

South: Denzel Curry – Nostalgic 64

The former member of the Raider Klan hasn’t let going solo gone to his head. Denzel has stuck to his roots of dark and menacing beats while painting visceral paintings of his life in Carol City Zone 3. This one isn’t free but be sure to give him his due as an 18 year old putting it all on the line.

East: Ceazar – Render The Throne

If you’re like me, you’re dying for a new Wu-Tang Clan album. If it was meant to be, then I may believe in the concept of rap justice. If not, don’t hold your breathe and give Ceazar’s tape a play. Raekwon’s ICE2O Records artist makes the streets real for those who didn’t know and makes you think twice about sitting atop the throne. - www.thesource.com

Raekwon & ICEH20 Records present Ceazar "Render The Throne" Hosted By DJ Whoo Kid - www.datpiff.com

Ceazar Raekwon's artist freestyles in Boston - WWW.HITPMUSIC.COM

Appropriately, there is a clear Shaolin vibe on this new tag team release from connected rappers Ceazar and Raekwon. "The Movie Life" sees The Chef start things off with a bang and then his signee taking care of the remainder of the Tone Def Beatz-produced track. Look for the collaborative cut to be featured on Ceazar's forthcoming Render The Throne mixtape, arriving on March 6. Enjoy. - www.HypeTrak.com

Raekwon assists ICE H20 Records artist Ceazar on his latest single ‘The Movie Life’. This will appear on Ceazar’s upcoming DJ Whoo Kid hosted mixtape “Render The Throne” dropping March 6th. - www.xclusiveszone.net

Raekwon jumps on this new record from his Ice H20 Records signee Ceazar, off his upcoming DJ Whoo Kid-hosted mixtape ‘Render The Throne’. You can cop this track now, while the tape drops on March 6th. Produced by Tone Def Beatz. - www.hiphopnmore.com

Teacher and student connect on “The Movie Life,” the new collaboration between Wu Gambino Raekwon and his Ice H20 Records signee, Ceazar. The track opens with a typically tough verse from The Chef, who then makes way for his Staten Island understudy to unleash his own lethal lyrics over the muffled yet majestic instrumental. “The Movie Life” serves as an early sample of Ceazar’s DJ Whoo Kid-hosted mixtape, Render The Throne, dropping Mar. 6. Rae is expected to release his sixth solo LP, F.I.L.A., later this year, too. - Miss Info

Newcomer Ceazar, signed to Ice H2O Records, has released a freestyle over some of today’s hottest tracks out to rep for the team. Peep his new track with verses over Rihanna’s “Diamonds” and G.O.O.D. Music’s “Clique.” instrumentals. - www.freeonsmash.com

Shaolin's own Ceazar returns today with some freestyle teasers that'll eventually lead up to his anticipated mixtape debut Render The Throne due out in several weeks with a very notable Raekwon feature cut looming in the mix. The longtime protege of The Chef flexes his gritty lyrical prowess on respective productions in "Diamonds" and "Clique" with a notable feature from his compadre Reason who supplied some hard-hitting verses as well. The drop couldn't come at a better time from a Staten Island native, just two weeks after the unfortunate Hurricane Sandy aftermath. Stay tuned. - www.HypeTrak.com

"Render The Throne" is set to be hosted by the world famous DJ Whoo Kid and presented by Raekwon the mixtape will see appearances by legendary wordsmith Raekwon Da Chef along with features from JoJo Pellegrino, JD Era, Reina, Tommy Nova, and fellow Brooklyn MC Reason. "Render The Throne" is set to be released fall of 2012.



Tune in at http://tobtr.com/s/3602825. OR LISTEN ON YOUR IPHONE OR OTHER IOS DEVICES AT http://m.blogtalkradio.com/underground-express - Charlie Glass Blog Talk Radio

What project are you currently promoting?

Im currently working on my first solo mixtape entitled "Render The Throne" which will be presented by Raekwon and hosted by DJ Whoo Kid and released Via ICEH2O Records. The mixtape is set to be released November 2012.
I've been working on this project for a long time now almost a year and a half and I've put everything into this project its definitely my best work to date and I feel real hip-hop fans are gonna truly appreciate this project it has that hunger, feeling, and emotion that you just don't hear from most rap artists any more. "Render The Throne" will see features from Raekwon, JoJo Pellegrino, Reina, JD Era, Tommy Nova, Reason & a few other surprises I can't let out just yet.
"Render The Throne" will be available free on Datpiff.com as well as most other mixtape platforms people will also have the opportunity to purchase a package from my website www.ThisIsCeazar.com which will include a physical copy signed and a T-Shirt for $25 - G3Agency

ICEH2O recording artist Ceazar is gearing up to drop his upcoming mixtape, “Render The Throne”, next month. The tape will be hosted by DJ Whoo Kid and presented by Raekwon. Features on “Render The Throne” are set to include JoJo Pellengrino, Reason, JD Era, Reina, Tommy Nova and Raekwon Da Chef. We caught up with Ceazar during a photo shoot at the Brewery Recording Studio to speak about New York, his mixtape and his musical history.
Connect:
http://www.twitter.com/thisisceazar
http://www.facebook.com/pages/Ceazar/116317835072006
http://www.youtube.com/youngcartelent
http://thisisceazar.com/
Shot & Edited by Jelani Cinque & Nick Brandes - www.MuseChase.com

What project are you currently promoting?

Im currently working on my first solo mixtape entitled "Render The Throne" which will be presented by Raekwon and hosted by DJ Whoo Kid and released Via ICEH2O Records. The mixtape is set to be released November 2012.
I've been working on this project for a long time now almost a year and a half and I've put everything into this project its definitely my best work to date and I feel real hip-hop fans are gonna truly appreciate this project it has that hunger, feeling, and emotion that you just don't hear from most rap artists any more. "Render The Throne" will see features from Raekwon, JoJo Pellegrino, Reina, JD Era, Tommy Nova, Reason & a few other surprises I can't let out just yet.
"Render The Throne" will be available free on Datpiff.com as well as most other mixtape platforms people will also have the opportunity to purchase a package from my website www.ThisIsCeazar.com which will include a physical copy signed and a T-Shirt for $25 - The G3 Agency

With an amazing Boost Mobile Concert Series Powered by LG lineup, some of the sickest cars in the region and lots of interactive booths, the Charlotte, NC DUB Show Tour stop was one of the best yet for the Queen City! Held at the Charlotte Convention Center on Saturday, June 23, 2012, every inch of the show floor was either occupied with booths, cars or tons of people. It was as if the entire city came out to celebrate car culture… DUB style!

Shout out to all the car clubs that were in attendance and who brought out all their hot rides: Lowyalty, Nokturnal, Obsession, ST Clairs Finest and Xplizit. The show’s award for Best Car Club went to the guys from Nokturnal, who turned up in massive numbers. Thanks to all the shops that came out to support, with the Best Retail Shop awarded to the Rim Shop of Charlotte for having one awesome booth.

While guests got their fill of all sorts of rides, they really enjoyed the Monster Energy Zone that boasted beautiful Monster Energy Girls and lots of free beverage sampling, while the TIS and Dropstars showcase had everybody desiring all the new wheel styles. Pirelli’s booth also had their own gorgeous models, who passed out loads of free stuff, as guests were schooled on the world’s leading synthetic motor oil at the Mobil 1 Performance Zone. The Kawasaki booth was just one of the many places to see some of the sickest bikes, including the Vulcan Vaquero & ZX10. UFC’s Michael Johnson was also in attendance, signing autographs and taking pictures with fans. The booming Pioneer MIXTRAX club/van was a popular commodity, with everybody lining up to see the amazing custom creation.

The night’s amazing Boost Mobile Concert Series Powered by LG was one of the best yet with more than 10 performances throughout the show. Fans were feeling the sets by Str8drop Gang, South, Menace, Majah, DJ Chuck T, N.O.4, Hillside Boyz, King Karter, BJ Cash, Mr. 704, Cezar & Reason. But the crowd’s excitement escalated when KIA Shine got on the mic and they then went crazy when it was Yo Gotti’s and Rick Ross’ time to take over the stage and close down the festivities.

This Charlotte stop was one of the best stops yet and we owe it all to our amazing fans and the support from all the car clubs and shops in attendance. But we really have to give it up for all our wonderful sponsors, including: Monster Energy, Boost Mobile, Dodge Dart, Pirelli, UFC, Sony, Mobil 1, Kawasaki, “The DUB Magazine Project,” TIS, Dropstars, DUB Garage, MOTIV Luxury Alloys and Gear. - Dub Magazine

After years of tutelage under The Chef Raekwon's wing, NYC spitta Ceazar is ready to embark on his solo career and unleashes his debut track "Hurricane Season" with a visual aid. Rae fans may recall the young rhymer from his appearance on the track "Brewery" on Wu-Tang member's 2011 mixtape, Unexpected Victory. However, if "Hurricane Season" is your first encounter with Ceazar then prepare for a lasting impression as he distributes some New York-centric bars with a raspy delivery.

Ceazar's debut project, Watch Render The Throne, is hosted by DJ Whoo Kid and s slated to arrive this November. - The Source

Raekwon’s long-time protege makes his solo world debut today through this high-energy street banger titled “Hurricane Season.” This following his impressive debut on Raekwon’s “Brewery” record that was featured on Rae’s well received “Unexpected Victory” mixtape. Ceazar meanwhile, has a new mixtape brewing up as well, titled Render The Throne hosted by DJ Whoo Kid and presented by Rae, the debut mixtape will include some notable features fans will get to hear in the coming weeks. Render The Throne drops in November 2012. For those who want to suppose, “Hurricane Season” is also available on iTunes now. - www.HypeTrak.com

The IceH2O affiliate (you may have heard him on Raekwon’s Unexpected Victory) will drop his solo debut, Render The Throne, in November. Here is the first offering from it. - www.2dopeboyz.com

Ceazar - "Next To Me" Feat. Reina Single - www.Iheartradio.com

Featuring their hit "The Brewery" and more. - Dub Magazine

New York's latest musical export, Ceazar, has one goal and one goal only - to bring some much needed realness back into the game. The 21 year old Staten Island native doesn't compare his music to those topping the charts today. “There’s no autotune. It’s not down South music," says the young MC. "It’s real east coast rap. It’s got the rawness that the game’s been missing.” Signed to ICEH20 Records, head by Raekwon The Chief of the legendary Wu-Tang Clan, Ceazar is slated to release his second mixtape 'Render The Throne' this year. Discover him right here on NEW! - www.power1051fm.com

New York's latest musical export, Ceazar, has one goal and one goal only - to bring some much needed realness back into the game. The 21 year old Staten Island native doesn't compare his music to those topping the charts today. “There’s no autotune. It’s not down South music," says the young MC. "It’s real east coast rap. It’s got the rawness that the game’s been missing.” Signed to ICEH20 Records, head by Raekwon The Chief of the legendary Wu-Tang Clan, Ceazar is slated to release his second mixtape 'Render The Throne' this year. Discover him right here on NEW! - www.iheartradio.com

I was drawn into hip hop at a young age living in New York City the hip-hop culture is inescapable I first started rapping in Jr high school at about age 12 it was just something to do at the time my friends did it so I was doing it to. Then in 8th grade there was a talent show and I joined in after performing in front of the whole school to a crowd of about 500 people and hearing the response from them I knew this was something I wanted to do. At the age of 16 was the first time I met Raekwon through my manager Greg Magras who had known Rae for over 10 years. Rae was on the Rock The Bells tour then and I spent the day backstage around the likes of the Wu-Tang Clan, Flava Flav, Rakim, and so many more. That was the first time I had been to a hip-hop concert and it was a crazy experience that made me only want to be involved in this game even more. I then continued to just build my craft and worked on my music mainly out of my house at the time recording on a small handheld mic with a du rag wrapped around it. At the age of 18 I again linked up with Raekwon and he told me to come out to LA with him so I did. I was living out in LA with Rae for about 8 Months me him and the rest of the ICEH2O crew stayed in this mansion he had out there at the time Rae was recording his 2009 album “Only Built 4 Cuban Linx 2? and I was able to experience that first hand and its something I will never forget. Being that Rae was so focused on his own project he left me in the hands of Doey Rock a Sacramento CA based artist that Rae has known for many years. Me and Doe worked together for about 2 months and it was like hip hop boot camp for real! Doe would wake me up at all different times during the night and make me just get up and get in front of the mic. Doe made it so I would be able to record under any circumstance drunk, high, tired it didn’t matter at the time it was hard work but I will forever be grateful to him for it and he helped build the artist you see today. - Vents Magazine

Real hip-hop is something people have been denied for far too long. But Staten Island’s latest musical export, reared on heavy dosages of Wu-Tang, Notorious B.I.G., Nas, and early G-Unit, has every intention of reacquainting folks. The job rests on the shoulders of not a man who grew up during rap’s golden era, but a young upcoming 21-year old named Ceazar, whose sole purpose is to bring some much-needed realness back to the game.
- ICEH2ORecords.com

Ceazar-N-Reason Backstage At Unexpected Victory Tour BB Kings NYC - www.TorontoRappers.com

Raekwon and his boy Caesar grab the camo gear ready for the newest visual off, Unexpected Victory. Check out "The Brewery" directed by REC “The Director." - www.thesource.com

Ceazar: At 18, I was signed to the ICEH20 Record label. It’s under the Wu Tang Clan. The leader is Raekwon. Shortly after signing, I got to travel with Raekwon. The first stop was Los Angeles. It was 6 months on the grind! I really got to experience the life style. To watch him (Raekwon) create his 2009 album, Only Built 4 Cuban LInx 2. Hard work but I loved it! Calif was good to me. Straight. I began to develop my craft with Sacramento, artist Doey Roc; he is on a mission. Crazy and disciplined. He would wake me up, at all hours of the night to work. He worked, no we worked non-stop. It was not unusual for us to flow 10 hours, straight at times. Doey Rock molded me. It was like music boot camp. Training to be able to rap under any kind of condition: tired, drunk high it didn't matter. - www.dailysingle.com

Raekwon the Chef drops off new visuals from his "Unexpected Victory" mixtape.



This Scram Jones produced banger features Ceazar-N-Reason. - www.thisis50.com

The Chef is still in the kitchen cooking up more visuals off his "Unexpected Victory" mixtape, this time with his good friends Ceazar-N-Reason who come through on the track “The Brewery.” Hit the clip to watch the video. - www.rapfix.mtv.com

Directed by REC The Director - www.worldstarhiphop.com

Watch the world premiere of Raekwon’s new video “The Brewery” featuring Ceazar-N-Reason from the Shaolin rappers New Years day released mixtape, Unexpected Victory. From the red Bentley to the Brewery Recording studios, watch as Rae and company get army fatigued up for his new video directed by REC “The Director” in association with Visual House Studios & Ice H20 Records. Enjoy! - www.57thave.com

Staten Island's own Raekwon has long been nicknamed The Chef, both for his ability to kick up self-proclaimed tasty rhymes and his tendency to interrupt his crime narratives to discuss lasagna and other favorite Italian delicacies.

But based on "The Brewery," his new single with Ceazar-N-Reason, it seems that Rae is looking to broaden his culinary expertise. Do you think he's a single malt brew type? Or more of an IPA guy? Watch below and see what you think.

Should you find "The Brewery" appealing to your palette, you can download his new mixtape Unexpected Victory here.

In other Raekwon news, the longtime Wu-Tang mainstay paid a live tribute to his fallen brother Ol' Dirty Bastard during a live show at South by Southwest this week. You can watch his live performance of "Shimmy Shimmy Ya" right here. - NBC New York

Raekwon rings in the new year with a new mixtape "Unexpected Victory" ft. Mobb Deep, Capone N Noreaga, Styles P, Fred Da Godson Ceazar, Reason, JD Era & production from 9th wonder & more. Enjoy, and Happy New Year! - www.datpiff.com

The concert stage was another huge highlight of the show and featured performances by L.I.V.E., The Cartel, Rebel Gang, REJ3CTZ, Kia Shine and Waka Flocka. The REJ3CTZ hyped the crowd when the performed their hit single, “Cat Daddy,” but it was Waka who shut it all down as soon as he grabbed the mic. The crowd literally followed him when he went to sign autographs at “The DUB Magazine Project” booth, which made for one ass long line! It was so unreal that at one point, people knew they didn’t have a chance to get a picture with him, but stuck around just to get a glimpse of him up close.

The Ocean City stop of the 2011 DUB Show Tour was off the hook, but none of it would have been possible without the support of the fans, car clubs and our wonderful Sponsors. Thanks to the following Sponsors for making the show one of our best yet: Monster Energy, Ford, Pirelli, Sony, Kawasaki, Mobil 1, UFC, “The DUB Magazine Project,” MTV2, TIS, Dropstars and DUB Garage.
- www.dubshowtour.com

The 2010 DUB Tour touched down upon beautiful San Diego, CA on Sunday, September 26 at the Cricket Wireless Amphitheater, and, man, was it one HOT day…literally! And we’re not only talking about the weather here, either. The outdoor event featured So. Cal’s finest and hottest rides, in addition to numerous interactive displays and one intense concert stage. Let’s just say we heard from many that it was the best car show to hit SD in a minute!

It might have been a scorcher that day, but the fans didn’t mind one bit! The Monster Energy Lounge provided a cool haven for many, with its assortment of Monster beverages, as well as entertaining B-Boy and MC battles. The Famous crew tore it up in the stunt area as they showed off the sickest tricks on their bikes. The 2K Sports booth featured some new on-site gaming stations where gamers previewed its NBA 2K11. WEC Bantamweight Champion Dominick Cruz and UFC contender Brandon Vera came out to sign autographs for fans. The Xbox Gaming Arcade was on fire with fans playing Forza Motorsport 3, DJ Hero and Crackdown 2.

Both Swift and Nokturnal car clubs came through in a big way to support the show, each bringing down more than 60 of their best rides. Joey from Techniques and Bird from Majestics brought out some amazing Lowriders that practically stole the show! No Show Tour stop would be complete without a banging concert stage and SD was no different, with performances by Taps, Future Funk, C.F.A.D.C., The Menace, Ceazar, Rydaznrtist, Lil Trouble, Curtis Young, Cool and Dre, YG, Nick Cannon and Travie McCoy.
- www.dubshowtour.com

By the amazing turnout and feedback on our Ocean City, MD 2010 DUB Show Tour stop that hit the city from August 7-8, it looks as if we found a new home on the East Coast! Held at the Ocean City Convention Center, both days packed the house with thousands of fans excited to experience the DUB Show Tour, some for the first time.

The Monster Energy Lounge was beyond crowded, with a line just trying to get in! Everyone enjoyed the various Monster beverages and many were seen sporting Monster shirts. Killer Kreations were in the house all the way from Philly and brought out some of their most artistic bikes, including Big Tigger’s custom street bike, the TapouT Hayabusa, and the Wolverine Hayabusa. Maryland’s own urban lifestyle store DTLR brought out some of this season’s sickest clothes.

Fans also got the chance to meet Bow Wow and Brandon T. Jackson, stars of Lottery Ticket. Ocean City’s concert stage was one of the biggest highlights of the show, featuring performances by Chi-Town’s Finest Breakers, Ceazar, Breje, Live Wyya and Lil Trouble. T-Pain showed up to provide the crowd with a live DJ set, but it was Three 6 Mafia’s performance that really had show goers hyped.

Our sponsors are a big part of the DUB Show Tour, and we’d like to give a huge thanks to: Monster Energy, Ford, Pirelli Tires, Xbox 360, Wheel Pros, TIS Wheels, Dropstars Wheels, Metro PCS, Mobil 1 and 2K Sports NBA 2K10. - www.dubshowtour.com

After all these years Raekwon still spits pure fire, and “The Brewery” is no different. The Scram Jones produced “The Brewery” is one tough ass track, and a dedication to one of Rae’s favorite places to drop bars. Scram Jones always comes correct with the production, and with Raekwon on the mic, craziness is bound to ensue.
The gritty, dark, New York sounding track will have your head nodding as Rae and his boys tear this shit apart. Nice track, check it out after the jump and let us know what you think. - www.Stupiddope.com

Arguably one of the hardest tracks on the Chef's recent mixtape effort, Raekwon appeared in full-form as he linked up with Scram Jones for this record titled "The Brewery" which was a dedication to one of his favorite recording studios located in Williamsburg, Brooklyn ran by Dot The Genius and Andrew Krivonos. - www.Hypetrak.com

Ceazar is an upcoming artist from Staten Island and honestly that is all I know about him. This song is dope though. I love how it is a rap song and yet has an eighties feel to it. Check this out. I’m looking forward to hearing more from Ceazar.

Update:
I found out more about Ceazar today. I didn’t catch that he listed his website in the video for “Battlefield”. I got some good news.. Ceazar’s “Battlefield” with Laura Lambert is featured on his newest mixtape D.O.A. that he made with fellow emcee Reason. There are also a few other pretty good tracks on the mixtape as well. It is pretty obvious that the mixtape was made on a pretty low budget though. If you want to just download the song “Battlefield” I have posted the link below. Below you can stream few more good tracks from the mixtape and download the full mixtape as well.
- www.remixthevideo.com review by Jess Johnson

STATEN ISLAND, NY--In a world where solid record contracts seem as rare as the people buying actual records, it is difficult to give unto Ceazar what is Ceazar’s.
The 2008 Curtis High School Graduate, has been on the hustle for the past year with Wu-Tang Clan’s Raekwon. You may have heard Ceazar’s husky voice over a throng of teenagers cheering his performance at Mahoney Park last summer, or on the hook of "Legacy," Rae’s Xzibt-featured cut for the 2009 major motion picture, "Ninja Assassin."
This weekend, Ceazar will play a showcase with megastar rapper T-Pain, Three 6 Mafia and Bow Wow for custom car glossy "Dub Magazine," in Ocean City, Maryland. He’ll also release a video for a new single: "Battlefield," which features singer Laura Lambert.
"It’s a play off the Pat Benatar song (‘Love is a Battlefield’)," says Ceazar. "It showcases what I can do with a recognizable beat, and does a slow-motion transition from the ghetto to the good life.
"The story may not be entirely new, but the teller is. Ceazar, now 21, was brought at age 16 to his first rap show by Greg Magras, who knew him through family and from the neighborhood in Rosebank.
"I’ve dealt with rappers who do one song and think they’re done," says Magras, who is part of Raekwon’s management and financial team. "This kid doesn’t give up. He knows it’s hard, especially for somebody who is white. And he doesn’t always depend on Rae. He is trying to get better and writing music on his own, nobody has to tell him to do it. That’s what I responded to, and that’s what Rae responded to as well."
A few meetings left more experienced wordsmiths impressed, and Ceazar was invited to the West coast for 6 months, to work on his own skill further and be part of Wu-Tang’s entourage. The young rapper was put through a bizarre ringer of studio creativity training with Doey Rock, a Sacramento-based producer and rapper.
"We were staying in this mansion that was also a studio, and they would wake me up at 4, 5 in the morning, and just throw me up in front of the mic," says Ceazar, who quickly learned that writing during the waking hours would help him work off the top of his head during a wee-hours session. "We stayed out there and helped promote Rae’s ‘Only Built 4 Cuban Linx II.’ I learned a lot just by observing."
After playing a part in a video for Rae’s "Walk With Me," Ceazar returned to work on his own material while his trainers continued with their own careers. The results are audible in "Battlefield" and other cuts on his website, as well as two upcoming mixtapes from Dead or Alive Clothing — Magras’s urban apparel line.
It’s part of the modern business plan: cross-promotion with non-music companies to grow an an artist’s brand. The mixtapes, put out with Magras and Ceazar’s company Young Cartel Entertainment, dovetail with Ceazar’s DOA wardrobe — and feature Laura Lambert and Brooklyn-based rapper Reason. Ceazar has also worked with 212 Motoring, a city-based custom car shop that has a location on Hylan Blvd.
"We’ll see how the T-Pain thing goes with Dub Magazine" says Magras, who hopes a 4 song performance with DJ Code Red, Ceazar, Reason and Lambert will bring some attention to the artists, and sell some DOA clothing. "If the crowd responds and we sell stuff, we may go to out west for more showcases with them."Meanwhile, the rapper — who is already working to do a mixtape with well-known DJ Whoo Kid — resolves to stay on the hustle, even if on the way up, it’s feast or famine.
"One week I might not make a lot of money, but the next week we’ll get a couple of grand," says Ceazar. "We’re hustling every day, to create a situation where we can do it full time."
- Staten Island Advance