Bonavox

The final day of Fun Fun Fun Fest 2015 was a chilly one. But that didn’t hold back the crowds for the last showcase hosted by Grammy Amplifier, a Hyundai Music Initiative, at the venue that used to be Red 7 on East 7th Street. The theme of the show — which began earlier than the listed set time because it was Sunday, after all — was pure rock. Easing the audience into the concert was pop-rock band Bonavox, who won last year’s competition. The group’s folksy anthems turned the venue into a mini-dance party. There was even a mashup of the slow “Voice of the Ocean,” with just vocals, acoustic guitar and plinky mandolin, and the high rolling sounds of “High and Low.”
[...] - Diffuser

Bonavox . . . 8.2
Contact: contact@bonavoxmusic.com
Web: bonavoxmusic.com
January - Music Connection

Durante a semana, noticiamos sobre as dversas apresentações que vão rolar no palco do Grammy domingo. É uma história de Madonna ali, Paul McCartney e Ringo lá e então, nos deparamos com a categora Grammy U.

O que é isso?

Desde 2012, com a iniciativa da Hyundai, a premiação abriu essa categoria no Grammy para artistas independentes. Normalmente, são músicos que ainda estão no College e oferece vários benefícios para esse pessoal que ainda não possui gravadora.

Como funciona?

Primeiramente, os músicos submetem no site uma canção e são submetidos a três fases. A primeira fase se chama "Amplify", em que os 25 artistas que tiverem o maior número de compartilhamentos no Facebook e no Twitter passam para a segunda fase.
Nessa próxima fase, as coisas começam a se tornar interessamtes, os 25 selecionados passam para os "Curators" - os jurados que decidem os três vencedores. Os jurados desse ano foram ninguém menos que o Kendricl lamar, o Robert Glasper, a Ariana grande e o Hunter Hayes.
Chegando nessa fase, os três prêmios são: gravar uma faixa com um produtor musical - que já tenha ganho um Grammy. Ou gravar um clipe com um diretor/produtor fodão também e terceiro, abrir um festival gigantesco - do tipo Lollapalooza, Coachella, etc.

Vendo os três ganhadores, reconhecemos a banda Reckoner, que possui integrantes brasileiros (imagine só) e conversamos rapidamente com o guitarrista da banda, Marcos Zeballos. A banda formada ano passado em Los Angeles, possui integrantes do mundo todo que se juntaram para fazer um som. Seu primeiro EP está saindo do forno e será lançado semana que vem e claro, com a faixa ganhadora da votação "Fallen Angels" inclusa. Para Marcos, "gostaria de ganhar a terceira opção, imagina abrir o Coachella?"

Além da euforia e felicidade de ter ganho, as bandas ganham diversos benefícios providos pelo Grammy, ingressos para a premiação, palestras com músicos consagrados e competições entre bandas também estão no pacote.

Se liga só na faixa ganhadora, uma mistura de Coldplay-indie-2014 + tudo que há de bom - MTV Brazil

There is a huge pool of bands coming from L.A trying to reach Hollywood’s fame and fortune, but few manage to climb high and fast enough as Bonavox. Bonavox has existed for around one year and they are now touring with Allan Stone in Vegas with their first released, self-titled EP, Bonavox. It all started when they won the U-Grammy Award with over 5000 contributors involved.

The EP has its influence from the British-pop and the arena-rock genre, but does also have a taste of Coldplay’s “X&Y” and U2’s “Rattle and Hum” meal. Even though the EP screams indie-pop, it delivers pretty neat-distorted guitars too, which 2014 needs in this hectic EDM-era. The songs of the EP sounds “very easy” to listen to and that are maybe one the good reasons why the band has moved so fast, so far. The information is narrowed down, the mix is round and soft, and the music is pretty authentic. They really show a high interest in examining human relationships with the world and not themselves as the new “stars”, trying to “inspire hope within the individual listener,” while blending, finally, simple analog instruments such as: acoustic piano/guitars, electric, drum-kit, and bass.

It seems like their goal is to write something about a specific moment and deliver it through a song. As to say, the context is simple, but also interpretable, which is one of the big requirements to try to resonate, with a potential international audience, successfully. So, the music itself aims and tries to find a spot in the market for everyone to listen to, a one-size-fits-all what I would call. Inspirational spontaneous melodies (with no overworked counterpoint), neat instrumentation, and personal lyrics, is maybe the way-to-go. But if you never listen to rock/pop, preferable “ beach/west coast” rock/pop soundy, maybe this is just another album for you. Considering the bands speed with expanding audience and liking the west coast rock/pop music, maybe this is just the album for you. Perhaps we are not looking for an innovative rock/pop band, but its achievements is worth paying attention to and maybe something we need to hear today, in order to bring back the old fashion. - The Grain Music