KR Morales

He also brings his own unique flair to his music with elements that harken to his Latin roots, whether through instruments or vocally. Part of honoring his Latin roots is the passion that KR brings to each song as, without fail, he sings with his heart and each song resonates with a personal note.
One example of how these elements all come together can be heard in “Come Get It,” the lead single off his solo album, “Simple Man.” “Come Get It” is an upbeat dance song that is both sexy and has that element of passion; it also features MSM label-mate Mandy Barry. Likewise, “Pop the Crys”—one that KR wrote himself—is from the same album and includes big sounds, passionate lyrics and Latin guitars.
KR was first signed with IRS/Exit Records as part of a group called Triad, which recorded and performed dance music. The group was featured in DMR Magazine and performed at NY L.Q. and the Winter Music Festival Conference. The group disbanded after the EMI purchase of IRS/Exit Records.
Later, he and two other musicians formed a Hip-Hop/R&B group called The Balance Project. This group traveled to a range of venues across the country, including touring with the 2005 Warp Tour, the biggest American independent tour, which travels along the East Coast from North Carolina to New Jersey. As a solo artist, KR is also featured on Hip-Hop artist KBanger’s “Truth be Told” album, on the song “Fluid Enhancement.”
Despite his Latin roots, R&B and Hip-Hop resonates with him in a powerful way—partly because it is the music that he grew to love on the streets of New Jersey and partly because, as Latino, he wanted to venture out and try other things. As such, working with The Balance Project and KBanger reignited KR’s love of the music he had such a connection with. So, when the group decided to go their separate ways, he reached out to MSM President, who had always believed in his talent. For the next year, the “Simple Man” journey began.
As part of that, Milton connected him with producer Aaron Bradley, of AaronBeats.com. A virtual music virtuoso, Aaron was able to pull out the soul and emotions that were needed from KR in their studio sessions, as is evident on tracks like “It Seems Like” and “Sex.” Adding diversity to the album, KR also worked with renowned producer Nathaniel Burgess, who is known in the industry as Rick Stylz and has worked internationally with artists such as Aaliyah, Silk and Tom Joyner.